Rhetoric
Using your words to get what you want.
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L O G O S : Logic/Reason/Proof
L O G O S : Logic/Reason/Proof
Structure of the speech or essay (opening/body/conclusion)
References to studies, statistics, case studies
Comparisons, analogies, metaphors
E T H O S : Credibility/Trust
E T H O S : Credibility/Trust
Personal branding
Confidence in delivery
Cites credible sources
P A T H O S : Emotions/Values
P A T H O S : Emotions/Values
Stories
Inspirational quotes
Vivid Language
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