Marketing

Marketing

Course Code:

Prerequisite: None

Grades 10-12

Elective

1 Credit

In this course, students examine activities in marketing and business important for success in marketing employment and postsecondary education. Students will learn how products are developed, branded, and sold to businesses and consumers. Students will analyze industry trends and gain hands-on experience in the marketing of goods, services, and ideas. Topics will include professionalism in the workplace, product planning and positioning, promotion, pricing, selling, economic issues, and the impact of technology on the marketplace. This course reinforces mathematics, science, English, and history/social science Standards of Learning (SOL). 

Distributive Education Clubs of America (DECA), the co-curricular student organization, offers opportunities in leadership, community, and competitive events. Students will be expected to attend DECA after-school meetings twice a month. If a student has a conflict attending the meeting they need to notify the instructor and attend a make-up meeting. 

The cooperative education method is available for this course. Students combine classroom instruction and supervised on-the-job training in an approved position with continuing supervision throughout the school year.

The following classes fulfill the requirements for students to achieve CTE Completer status with Marketing: 

• Entrepreneurship

• Strategic Marketing

• Principles of Business & Marketing

Strategic Marketing

Course Code:

Prerequisite: Marketing or Entrepreneurship

Grades 11-12

Elective

1 Credit

In this course, students build on knowledge gained in a prior Marketing course. Students participate in supervisory and management activities focusing on the marketing mix, purchasing, financing, human resources, global marketing, pricing, and emerging technologies. Students will prepare for advancement in marketing careers and postsecondary education. 

Distributive Education Clubs of America (DECA), the co-curricular student organization, offers opportunities in leadership, community, and competitive events. Students will be expected to attend DECA after-school meetings twice a month. If a student has a conflict attending the meeting they need to notify the instructor and attend a make-up meeting. 

The cooperative education method is available for this course. Students combine classroom instruction and supervised on-the-job training in an approved position with continuing supervision throughout the school year.