The Impact of Coronavirus on Food Insecurity

As many of you know, Bike Week occurs during the first week of June. We do things like ride with local leaders, host fun rides all week to celebrate and bask in the glory of biking. In that time we also carve out space to highlight the diversity across Wisconsin in biking and take the time to advocate for the infrastructure that is well needed to ensure no matter where you live and who you are, biking is a friendly, accessible and acceptable way to get places.

This year, we're slowly ramping back up, but we still want to recognize how blessed we are to be able to continue our work during this time and pay attention to the immediate needs of the community.

According to the USDA’s most recent report on food security in the U.S. – 37.2 million people, including 11.2 million children, did not have adequate access to nutritious food to live a healthy life. However, a recent Feeding America analysis demonstrates that this number is likely to grow by 17 million, including nearly seven million children. That means approximately 54 million people (1 in 6 people) may experience food insecurity in 2020, including 18 million children (1 in 4 children).

We're calling upon the community across the state to support this need and what better way to connect with the community than BY BIKE?

Below you will find some helpful tips on what to source for food and supply donations as well as a few videos to help you stock your bike up with the well- needed essentials to help support those who are in great need of basic sustenance . THANK YOU and PEDAL FORWARD WISCONSIN!

Participating Cities

Milwaukee County

What’s the best non-perishable food to donate?

Whether you’re donating money or food, each gift helps fight hunger a little more. Today, large food banks are only accepting monetary donations.

Monetary donations help make a greater impact. When you donate money instead of food, the Food Bank can stretch your donation to nourish even more families thanks to our bulk purchasing power and partnerships with major retailers, manufacturers and farmers. While you can buy a few food items with $10 at the store, food banks can turn a $10 gift into 30 meals.

Consider a monetary donation to Feeding America or the Hunger Task Force for every MILE that you donate ask your circle to donate $1/mile.

A monetary gift also provides freedom to buy a variety of perishable food that’s already packed and palletized, and ready to leave our doors immediately.

  1. Set up a donation account to share with your network

  2. Set a trip milage goal, and share your ride on social media #PedalforGOODWI

  3. Donate your dollar miles!

Donate Non-Perishable Foods

Donating shelf stable food is good too, AND you can win cool prizes depending on where you live! Please see the following list of shelf stable items to donate. Keep in mind nutritional value and the needs of children.

While fresh foods are an important, non-perishables are also needed and easy for you to donate. To make the most of your non-perishable food donation when you consider three things:

nutrition, usefulness, and quality vs. quantity.


Here is an expanded list of healthy non-perishable foods you can donate.

  • Canned fish, such as salmon, tuna and sardines

  • Canned meats, such as chicken and turkey

  • Whole grains, such as quinoa and spelt

  • Rice (brown, wild)

  • Steel-cut or rolled oats

  • Whole grain dry cereals with at least 5 grams fiber/serving

  • Whole grain pastas, such as whole wheat, brown rice flour or quinoa

  • Fruits in natural juice with no sugar added

  • Canned vegetables, low salt or no added salt

  • Canned fruit packed in water versus syrup

  • Canned or boxed low-sodium soups and stews

  • Dried or canned legumes, such as peas, lentils, peanuts and beans

  • Pureed foods, such as sweet potato, pumpkin and applesauce

  • Low-fat dry or shelf-stable milk

  • Nut butters, including peanut, almond, walnut

Other great things to donate that can stretch a food budget:

  • Dried herbs and spices and no-salt spice blends

  • Popcorn kernels

  • Dried fruits (preferably no added sugar), such as prunes, mangoes, apricots and raisins

  • Granola, muesli

  • Shelf-stable milk alternatives such as soy, almond, rice

  • Seeds, such as sesame, sunflower or pumpkin

  • Healthy oils, such as olive and grape seed

  • Green, white and herbal tea

  • Plain, unsalted nuts such as almonds, walnuts, pistachios and pecans

  • Natural sweeteners, such as honey

  • 100 percent fruit juice


While we encourage you to give what you can, it’s most beneficial to provide the community with food they can use.

Consider donating food with pop-top lids for people who may have difficulty opening cans with a can opener.

You can specifically support children and developing their healthy food habits by donating food in kid-friendly sizes with easy-to-open packaging and no-cook food items.

There are items that cannot distribute such as alcohol of any kind, home-canned goods, or food where the ingredients are not available in English. Remember, if that canned item has been sitting in the back of your pantry for an unknown amount of time, dented, or damaged in any way, it’s probably best to leave that donation at home, or throw it out.

Quality vs. Quantity

We encourage you to give the best food possible, but also realize you have a budget. If you can afford to donate organic items, great. If not, that’s OK, too. Every donation makes a difference. What's most important is that we all come together to help our neighbors.


  • Feminine Products

  • Disposable Masks

  • Shampoo

  • Toothbrushes & Toothpaste

  • Hand Sanitizer

Pedaling for Good: Outfitting your BIKE!

Cool ways to carry STUFF on your bike!

Plastic, there's a lot of it. Use plastic bins to carry stuff on your bike!

Dairy, I hate it, Said NO ONE EVER FROM WISCONSIN! Milk crates are GREAT for strapping to your bike rack!

A bit more into wire baskets, we see. How about a trusty old bike basket. Party in the front basket in the BACK!

There are no words here besides EFFICIENT AS

H E Double Hockey STICKS!