The qualification provides the knowledge, understanding and skills that will prepare you for further study or training.

Everyone taking this qualification will study three mandatory units, covering the following content areas:

• The world of travel and tourism: this will develop the skills you need to examine, interpret and analyse a variety of statistics that measure the importance of tourism to the UK.

• Global destinations: you will investigate the features, appeal and importance of different global destinations.

• Principles of marketing in travel and tourism: this will help you to develop a successful marketing plan for use by travel and tourism organisations to attract and engage with customers using research data.

You will also be studying an optional unit which will be focused around either visitor attractions or events, conferences, and exhibitions.