DesignThinking@Williams offers techniques for solving social, cultural, and economic problems using creative thinking and human centered design. These tools can assist faculty in their teaching objectives; empower students in their social and entrepreneurial endeavors; assist the College as it continually improves the Williams experience; and prepare students to use the strength of their liberal arts education in purposeful ways in the work environment.

Design thinking builds creative confidence; encourages the taking of risks to allow innovative solutions; offers ways to test many different ideas, and learn from failure; and helps to craft solutions focused on the human experience. This approach to problem solving is used in start-ups, consumer-facing businesses, non-profits committed to social change, and government agencies seeking ways to improve the citizen experience.

Design thinking involves a series of steps that encourage creative inquiry, such as always indulging in divergent thinking—testing the bounds of reasonable options—before converging on a possible solution; team work that respects the kind of diversity of educational experience gained in a liberal arts college; and focusing on the opportunity for solutions to benefit people, not institutions, policies, or models.