What makes a design work?
How do you generate original ideas?
Graphic design is visual communication. It combines type, image, and pure visual elements to convey specific ideas. Forms of graphic design include posters, logos, and product packaging.
In this course students learn:
to create visually pleasing works by applying principles of design;
to think creatively and generate ideas; and
to skillfully communicate using visual language.
Though students may use a range of media for their design work, for many projects we’ll use Adobe Creative Cloud software (Illustrator & Photoshop). Students will explore visual representation of ideas - literal, metaphorical, and symbolic.
How do you hook and hold a viewer’s attention?
How do you develop strong concepts and ideas?
In this course students develop their abilities to think creatively and critically to solve communication design challenges. Students increase their visual literacy to better “read” visual information and better manipulate visual language to engage viewers and convey ideas.
Graphic Design 2 challenges students to create work that demonstrates formal skill & control, thoughtful decision-making, creativity, and investment of self. Students will use both traditional art-making materials and digital design tools to construct meaning with visual form.
In Advanced Graphic Design III, you will deepen your artistic practice and elevate your work by strengthening connections between concepts and visual form. Integral to the course is critical analysis of your own work and that of others, both in and beyond the classroom.
You’ll begin the year with instructor-guided projects that help you build technique, sharpen intentionality, experiment in approach, and push your ideas further. As you gain confidence and clarity, you’ll shift into more independent work—designing your own projects and investigating the themes, materials, or questions that matter most to you. The year ends with a student-driven exploration that results in a cohesive series of related artworks.
Throughout the year, you will showcase your best thinking and making by crafting a portfolio and public exhibition of work. If you're passionate about art and eager to grow within a supportive, creative community, this course will give you the space and structure to make your best work yet.