723 Global Marketing H

 Gr 10 - 12 | 6 Credits | Year-Long | 5x per Cycle

Countries and businesses have become increasingly interconnected as a result of technology and the improved understanding and appreciation of different cultures. In this course, students will look beyond the United States and develop skills in analyzing, identifying, and addressing foreign market opportunities. Students will learn about the marketing mix (product, price, promotion, place) and other functions of marketing: purchasing, selling, pricing, product planning, marketing, information management, promotion, distribution, financing, and risk management. Students will participate in interesting and interactive projects and will create products to export, identify products to import, and develop marketing strategies within different countries. Current events, trends, and case studies will be integrated and evaluated throughout the course. This class is recommended for all students interested in studying marketing and learning about the global economy.

Essential Skills

1. Apply an understanding of how culture, language, political systems, geography, and socio-economic factors influence a company's business practice.

2. Analyze how transportation, infrastructure, supply chains, and distribution networks, influence the global environment of business.

3. Identify foreign marketing opportunities while considering how societal structures, political landscapes, and diverse economies impact the market.