717F Marketing & Fashion Merchandising ACP

Gr 9 - 12 | 3 Credits | Semester-Long | 5x per Cycle

This introductory business course brings to life the business aspects of merchandising and marketing in the world of fashion. Students will explore the globalization of fashion including history, fashion trends and international trade and retailing. Students will learn that decision making is based on marketing and providing a product to meet the needs and wants of the customer. The basics of economics, textiles, product development and design with a focus on merchandising and promotional strategies will be examined.

Essential Skills

1. Organize information from several resources, both print and digital, to establish an effective marketing strategy to promote and produce fashion merchandise.

2. Produce writing samples and presentations that demonstrate firm understanding of the fashion industry and its influences.

3. Establish a fundamental understanding of the history of fashion, marketing, production, business, and the links between them.