Careers in marketing, sales & service encompass planning, managing & performing marketing activities that are designed to reach organizational objectives.
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INTERESTS & ABILITIES
Activities that describe what I like to do
-Shop & go to the mall
-Be in charge
-Make displays & promote ideas
-Give presentations & enjoy public speaking
-Persuade people to buy products or to participate in activities
-Communicate my ideas to other people
-Take advantage of opportunities to make extra money
Personal qualities that describe me
-Enthusiastic
-Competitive
-Creative
-Self-motivated
-Persuasive
School subjects that I like
-Language Arts
-Math
-Business Education/Marketing
-Economics
-Computer Applications
PATHWAYS IN THIS CLUSTER
Marketing Management
Merchandising
Marketing Communications
Marketing Research
Professional Sales
Suggested Courses for This Cluster
Accounting I, II, III, IV
Business Law
Economics; AP Microecon, AP Macroecon
Exploring Business
Foundations of Leadership
Intro to Marketing, Sports & Entertainment Mktg, Hospitality & Tourism Mktg; Adv. Marketing &
Internship
Management & Entrepreneurship
Microsoft Office
Money Matters
Personal Financial Management
Intro to Psychology; AP Psychology
Sociology
Speech
Today’s Tech Trends
Additional Courses for Specific Pathways
Marketing Communications Pathway:Drama LitGraph Comm I, II, IIIMarketing Research Pathway:Advanced CompositionAP Statistics
Courses for the remaining Pathways are the same as listed on the left.
Courses listed within this plan are only suggested coursework and should be individualized to meet each learner's educational and career goals.
CAREER OPTIONS IN MARKETING
Entry Level = *Certificate, Technical or Associate Degree or Apprenticeship = **Bachelor or Advanced Degree = ***
Marketing Communications Pathway
Advertising Account Executives***
Advertising Layout Designers**
Business Agents***
Food Stylists**
Fundraising Managers**
Public Relations Managers***
Public Relations Practitioners***
Telemarketers*
Wedding Planners*
Marketing Management Pathway
Advertising Managers***
Cashiers*
Direct Sales Representatives*
Marketing Managers***
News Vendors*
Public Relations Manager***
Purchasing Managers**
Street Vendors*
Marketing Research Pathway
Market Research Analysts***
Research Analysts***
Merchandising Pathway
Buyers**
Classified Ad Clerks*
Commodity Sales Supervisors***
Customer Service Representatives*
Department Store Managers***
Display Persons*
Purchasing Agents**
Professional Sales Pathway
Advertising Sales Representatives**
Antique/Collectible Dealers*
Auctioneers**
Automotive Parts Salespersons*
Automobile Salespersons*
Business Services Sales Representatives**
Counter Clerks**
Customer Service Representatives*
Direct Sales Representatives**
Home & Home Improvement Product Salespersons**
Insurance Agents***
Models*
Personal Product Salespersons*
Real Estate Agents***
Real Estate Brokers**
Recreation & Leisure Product Salespersons*
Retail Sales Supervisors**
Sales Clerks*
Sales Engineers***
Sales Representatives**
Technical Salespersons**
ADDITIONAL COURSES FOR SPECIFIC CAREERS
Adventure Based Activities
Art Foundations & Electives
Broadcasting
Composition; Advanced Composition
CS-Web Design
Foods I, II, III
Food Science
Government; AP Government
Global Language
Keyboarding
Publications Lab
WORK-BASED LEARNING
Job ShadowBusiness Opportunities Internship
Advanced Marketing Internship
School-Based Enterprise-Management & Entrepreneurship (Junior Achievement)-School Store
Youth Apprenticeship-Hospitality/Lodging/Tourism-Marketing
CO-CURRICULAR STUDENT ORGANIZATIONS & ACTIVITIES
Athletics/Intramurals
DECA
FCCLA
Forensics
French/German/Spanish Clubs
Mock Trial
Music/Drama Productions
Peyton’s Promise
Prom Committee
Publications Lab Staff
Photo credit: Reggie Smith
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