President and head dude, Brent Camalich built a company around celebrating the unappreciated heroes of everyday life. He finds people who are behind the scenes working hard and making a difference. These are people who never brag about their efforts and never look for anything given to them in return. Dude. Be Nice. recognizes and honors these people. Who do you know that reflects these same selfless qualities? In your own way, let them know that they are appreciated.