Zhen Sun

Assistant Professor of Information Systems & Technology Management

School of Business, George Washington University

2201 G St NW, Funger Hall 515, Washington, DC 20052

Office: Funger 504

Email: zhens@gwu.edu

Phone: (202) 994-4919

Education

Journal Publications

  • Zhen Sun, Milind Dawande, Ganesh Janakiraman, and Vijay Mookerjee (2018), "Data-Driven Decisions for Problems with an Unspecified Objective Function," forthcoming in INFORMS Journal on Computing.
  • Zhen Sun, Milind Dawande, Ganesh Janakiraman, and Vijay Mookerjee (2017), "Not Just a Fad: Optimal Sequencing in Mobile In-App Advertising," Information Systems Research, 28(3), 511-528.
  • Zhen Sun, Milind Dawande, Ganesh Janakiraman, and Vijay Mookerjee (2016), "The Making of a Good Impression: Information Hiding in Ad Exchanges," MIS Quarterly, 40(3), 717-739.

Conference Publications

  • "Making a Good Impression: Information Revelation Policies in Ad Exchanges," International Conference on Information Systems (ICIS), Auckland, New Zealand, December, 2014. (with Milind Dawande, Ganesh Janakiraman, and Vijay Mookerjee)

Papers and Talks in Workshops and Conference Programs

  • "CPV vs CPC In Internet Video Advertising," INFORMS Annual Meeting, Houston, TX, USA, October, 2017.
  • "Data-Driven Optimization: Revenue Analytics for a Supply-Side Network via Traffic-Stream Mixing," INFORMS Annual Meeting, Nashville, TN, USA, November, 2016.
  • "Digital Advertising Ecosystem: Prescriptive Analytics for Novel Operational and Strategic Challenges," Workshop on Information Technology and Systems (WITS), Dallas, TX, USA, December, 2015. (Best Dissertation Proposal Award)
  • "Analytics for Maximizing Revenue of a Supply-Side Network via Traffic-Stream Mixing," Conference on Information Systems and Technology (CIST), Philadelphia, PA, USA, October, 2015.
  • "The Order of Succession: Sequencing Fading Ads during an Online User Visit," INFORMS Annual Meeting, San Francisco, CA, USA, November, 2014.
  • "The Order of Succession: Sequencing Fading Ads during an Online User Visit," Conference on Information Systems and Technology (CIST), San Francisco, CA, USA, November, 2014.
  • "Fading Ads: A Model to Optimize the Performance of Internet Ads," Big XII+ MIS Research Symposium, Norman, OK, USA, April, 2014.
  • "Fading Ads: A Model to Optimize the Performance of Internet Ads," Workshop on Information Technology and Systems (WITS), Milan, Italy, December, 2013.
  • "Hiding Publisher Identities in Ad Exchanges: Design and Policies," Conference on Information Systems and Technology (CIST), Minneapolis, MN, USA, October, 2013.

Teaching

  • Database Design and Application (Fall 2017, Spring 2018), George Washington University
  • Management Information Systems Technology (Fall 2016, Spring 2017, Fall 2017), George Washington University
  • Information Technology for Business (Spring 2016, Fall 2015), The University of Texas at Dallas
  • Introduction to Management Information Systems (Spring 2015), The University of Texas at Dallas
  • Database Fundamentals (Fall 2014, Summer 2013), The University of Texas at Dallas

Affiliations

  • Association for Information Systems (AIS)
  • Institute for Operation Research and the Management Sciences (INFORMS)

Professional Activities and Services

  • Ad-hoc Reviewer: Information Systems Research, MIS Quarterly, Information Technology and Management, International Conference on Information Systems (ICIS), Conference on Information Systems and Technology (CIST), Workshop on Information Technology and Systems (WITS), Hawaii International Conference on System Sciences (HICSS)
  • Conference Program Committee Member: Workshop on Information Technology and Systems (WITS 2016)
  • Committer Member: Academic Achievement Awards, School of Business, George Washington University

Last updated on March 10, 2018