Having many years of experience in the wine business, Andrew McMurray must have had a special hunch that single-serve wine might be the wave of the future. This proved to be true as Dr. Liz Thach, a wine writer, shared that canned wine sales (in dollars) grew 61% in 2020, per a Nielsen report. Dr. Thach suggested that the increased demand for single-serve wine translates to "an area ripe for innovation, as packaging designers try to figure out new and attractive ways to sell wine in boxes, cans, tetra pack, and plastic containers."

Evidently, McMurray thought the opportunity was ripe for the picking years earlier. His confidence in the demand for single-serve wine was so high that he would partner with J. Henry Scott to start their company, Zipz Wine, according to Westchester Magazine. It came in a plastic package shaped like a wine glass with patented shrink-wrap that helped shield the wine from UV rays and would ultimately extend its shelf life (via YouTube). The product was named after the zipper-like pull tab on the cling-wrap label that consumers would "unzip" to open the package.




Zipz Wine Where To Buy