TIMELINE: 2023.09 ~ 2024.1 (4 Studio Courses in Parallel)

CONTEXT: Team Product  |  Sound Design  |  Junior Design

TEAMMATE: Lina  |  JoJo

ROLE: Music Composing  |  Video Making  |  Sound Design

Blowing You to Nature, a project of sound and animation design collaborated with TCL and its P73 Series Home Theatre Soundbar, is an advertising for the immersive experience that P73 Series can offer and the willing of exposing to nature.

Research

Nowadays in China, although the incomes are increasing for young generations, leisure time for personal pleasure becomes less in return. Increasing incomes refer to the intention of pursuing better quality of lives, which is more likely to buy a home soundbar, while limited personal time refers to holding less-time-consuming activities.

On the other hand, among all the popular recreational activities in young generations, the willing of traveling and being exposed to nature is an unnegligible part.

Therefore, how to deal with the need of outdoor experience and the constrain of limited time? As you might probably guess, sound it is!

Comparing to vision, sound is more linked to imagination, arousing various experience even with the same sound. People can start any fantasy journeys they imagine in their minds with a simple soundbar at home. With premium audio performance by P73 Series, such an experience can even be reinforced.

Concept

Starting a fantasy journey through sound is not an easy task, and therefore a structured path carrying sound is needed. We planned a complete circle bringing audiences from home to everywhere in nature, experiencing relaxation, enjoyment, wildness, even craziness etc., and eventually, home again.

But what is the carrier that brings audiences to various scenes? Wind would be a perfect mediator. Not only does the sound of wind differentiates under different circumstances, but also look at the the waveform of the sound, it's just like the wind! That's also the reason of the name - "Blowing You to Nature".

Although it's mainly a sound design, visualization also plays a pivotal role for advertising the soundbar and the idea. Since the wind would blow the audiences to anywhere in nature, the scene transition becomes an important part, which can be achieved fluently by Motion Graphics, (Considering the real situation, we are unable to travel around to take footages in person, just like the target users mentioned above.) depicting a possible journey along with the wind!

The cooperation between sound and animation also requires careful consideration - different sounds, whether noticeable or not, evoke corresponding emotions at different stages.

Blowing You to Nature

Design Process

HIGHLIGHT: Unlike traditional audio-focused-only experiences by other soundbar advertisements, “Blowing You to Nature” exhibits infinite imagination based on premium audio performance by P73 Soundbar. The soundbar is no longer just the emitter of sound, but also the carrier that blows out the wind of freedom and takes you on a fantasy journey.  With the journey coming to the end, the brand jingle sound of TCL lingers, recalling the context of the ad.