Top TV Cars

To promote the AAA Auto Buying service, we developed a series of infographics highlighting some of the coolest cars in TV-land.

The Challenge
Talking about used car buying can get pretty boring pretty fast. Every site has similar search functionality, filters and price comparison tools. Rather than simply trying to be the loudest voice in the room, you need to be a voice people want to listen to.

The Solution
Who says research can't be fun? Sometimes you need to take a little detour from reality to help people see that you really are the expert on buying a great car. Digging through references, call-backs, behind-the-scenes trivia, I uncovered some of the most fun facts about iconic TV rides to connect with the audience about why we love cars—fictional or otherwise.

My Roles
Concept development, copywriting, content strategy