Believe Again

One of the most important things about growing up is remembering how to be a kid. To encourage AAA Members to take a trip to the Happiest Place on Earth, we appealed to their inner child and the uninhibited joy that can come out at the happiest place on earth.

The Problem
How do you stand out against the countless images of kids going crazy at the Happiest Place on Earth?

The Solution
When you can't get in front of Sleeping Beauty Castle, the quickest way to communicate the magic of Disneyland is the iconic Mickey ears. But while we all know kids will enjoy themselves, it's important to remind people that the kid in everyone can have a blast indulging in a little magic. Shot on a simple background with nothing but the actors' imaginations and a few basic props, we were able to communicate the unforgettable and unmatched wonder of a trip to Disneyland.

With the split second you have to capture someone's attention on social media, I developed a simple concept that instantly lets you know where you are and how much fun you could be having.