Hi, I'm Yuwei Fu.

Currently a UX Manager at Amazon, leading UX directions and strategies for Marketplace platforms and internal tools. 

Some highlights of what I have done:

Mar 2018 - Present, Seattle

LinkedIn  Resume  Email

Previous work experience

Fashion Institute of Technology

Guest Lecturer

Nov 2020 - Jul 2022, Remote

Guest lectured on UX career growth at UX/UI Master Certification, and UX Design Certificate program.

Fantasy Interactive (Fi) 

UX Design Lead

Aug 2016 - Feb 2018, New York

Managed complex projects, recruited designers, and developed best practices for UX design. Key projects included JP Morgan Chase internal portal, LG Smart TV OS, Amper Music AI-driven platform, and Fubo TV streaming platform (leading to 200% increase in viewership and $78M raised in new funding).


Sr. Interaction Designer

Apr 2015 - Apr 2016, New York

Led UX design for McDonald's worldwide in-store kiosk-ordering system. Leveraged omnichannel strategy to enhance current and future kiosk experiences, resulting in a major lift in sales in the first year.

The Martin Agency 

Lead UX Designer

Jul 2014 - Apr 2015, New York

Led UX design and built an Experience Design department with VP. Key projects included Microsoft Cloud digital campaigns, Benjamin Moore Paints website, and GEICO mobile app (avg. 4.6 ratings on App Store & Google Play).

Fantasy Interactive (Fi) 

Sr. UX Designer

Jun 2011 - Jul 2014, New York

Led UX design for projects and mentored junior designers. Key projects included Google AdWords campaigns, Samsung mobile OS, BahaMar Restore website redesign (40% increase in online reservations), and Nickelodeon apps (1.8M downloads in 3 months, ranked #1 free entertainment app, and won the Emmy Award).


Information Architect

Jan 2011 - Jul 2011, New York

Redesigned UX of CA Technologies website and Dove Chocolate digital experiences.

MRM Worldwide 

UX Designer

Aug 2010 - Jan 2011, New York

Designed UX for Nikon Ashton e-commerce websites, Smirnoff campaign websites, Exxon Mobil series product websites, and Captain Morgan social campaigns.


Associate Interaction Designer

Mar 2010 - Aug 2010, New York

Designed interaction for Converse/Nike global website including research, content strategy and wireframes.

Gulfstream Aerospace 

Interaction Designer

Aug 2007 - Feb 2010, Savannah

Designed and developed HR development websites and e-learning courses for 13K+ employees. Won Silver Pride Award of Gulfstream Compensation Intranet Production.


Emmy Award

Outstanding Creative Achievement in Interactive Media

Cannes Lion

Webby Award


MFA, Savannah College of Art and Design,

Interactive Design and Game Development

BFA, Ming Chuan University, Graphic Design