Hello, I’m Yuwei Fu, a Product Design Leader, Designing Intelligent Systems That Scale with People.
15+ years of experience and 7+ years leading design teams at global scale
Led the AI transformation for Enterprise Finance SaaS at Oracle.
Built the first UX team for Business Data Technologies at Amazon.
Earned Emmy, Webby, and Cannes awards for Fortune 100 at world-class digital agencies
Oracle ERP & EPM (2022-25)
Financial Planning & Analysis
AI Transformation
UX Director: Established the AI Trust Model and governed the roadmap from predictive to agentic AI, modernizing 400+ workflows.
#AI Transformation, #Platform Strategy, #UX Governance, #Enterprise SaaS
Business Data Technologies (2020-22)
Data Central Platform
Head of design: Established the UX practice and delivered DataCentral, a unified platform for data discovery, lineage, and governance.
#Design System, #Data Platform, #Governance, #UX Leadership, #0-1
Amazon Marketplace (2019-22)
Seller Experience Outcomes: A Unified Experience Framework
Head of Design: Operationalized a quality framework (Seller Experience Outcomes) that enforced design standards and aligned 12+ organizations.
#Cross-Org Alignment, #Platform Strategy, #Governance, #Metrics
fuboTV x Fantasy Interactive (2017)
TV Streaming Platform
UX Lead: Led the product redesign effort, focusing on platform architecture to drive content discovery and rapid viewership growth.
#Consumer Platform, #Streaming UI, #Growth Design, #UX Lead
Leadership Philosophy
Inspire with vision, deliver with purpose, grow through people, and lead through collaboration
What my directs talked about me
"Working with Yuwei has been a true privilege. Yuwei is by far the best UX lead I’ve ever had, an incredible leader who inspires and empowers everyone around..."
- Diana, Principle UX Designer at Oracle
"Yuwei also ensured that our team stayed informed and ahead of the curve, not only by embracing emerging technologies such as AI, but also by keeping us up to date on the latest market trends and the domains we were designing for. "
- Marcela, UX Designer at Oracle
"He’s the kind of manager who wants his team to thrive, demonstrate results, and grow to excel. He’s a people’s manager and a genuinely good guy. The best part is his easy laugh, it makes your day so much better :)"
- Josefina, Principle UX Designer at Oracle
Mentorship
I mentor globally and build programs that help designers elevate their craft, confidence, and career trajectory.
My approach to leadership extends beyond teams I manage — I believe in sharing knowledge, elevating others, and building a stronger, more inclusive design community.
Success Stories
"Yuwei sharpened me and helped me find my ideal position. I am grateful for the friendship and coaching relationship that’s developed between us."
- Alex Kim. VP of Experience Design at JPMorgan Chase
"Yuwei is an incredible mentor who has supported me through every step of my transition into UX. His encouragement gave me the courage to keep going, even when I doubted myself."
— Shenyi Zhang, UX Designer at Sam's Club