Unlike other industries, the real estate industry is yet to witness the penetration of technology. But, a study has shown that in making real estate decisions, among the first thing that a renter or buyer does is researching online. This includes the property, its locality, and builder, among others. And, it’s before contacting the developer or agent.

As a result, this has made nearly all real estate businesses creating an online presence. This means each company creates a website with information about them, and to an extent, some digital ads.

After performing the primary study, the buyer or renter needs to talk to the actual developer or estate agency for more information. Undoubtedly, the first point of contact for a possible lead is a phone call.

Indeed, a phone call is the renter’s or buyer’s market. Although several choices are available, unavailability to the customer might be a missed chance for the business. However, you can avoid all that using cloud telephony to enhance the customer encounter in the industry. Here is how it does:

Avoid lead leakage

The two possible means in which customersmay contact you with are:

· Through a listed phone number

Without any doubt, using a registered phone number is among the most opted for means of communicating a business. Thus, whenever someone is trying to reach you, it is essential always to answer their calls. And, to ensure they talk with the right person.

Also, among the few things that you can manage is ensuring the customers' calls are always answered within the shortest time possible. Most businesses measure the average response time because it is a vital factor.

With an ideal call forwarding feature, it is possible to ensure your system flows in a manner that allows your agents to receive calls simultaneously. Also, it routes calls to ideal agents based on the question.

However, although calls play a critical role in communication, keeping the tab of all calls and their particulars is not an easier task. So, a call recording feature is useful for ensuring all routed calls are recorded and accessible for future use.

Check out the enhanced Voice API.

· Leaving their contacts on your website

Keeping your contact form interesting is vital. Here are a few ways of doing so:

ü Click to call: The easiest means of connecting a possible customer in a decision-making process with your agent is a click to call button on your website. Besides this, it is an easier and successful method of ensuring customers can easily reach you whenever they want.

ü Powerful caller ID: among the disadvantages of calling people back depending on the information gathered on your website is that most calls go unanswered. Thus, a powerful caller ID is a means of optimizing the numbers called by your team for increase pick-up rate.

Enhance the customer experience

One way of enhancing your customer’s experience is making life easier for your customers. You can do so by:

· Distributing call centers

Are you a large scale real estate developer with projects all over the country? Having call centers spread across the country is essential in providing an excellent customer experience. However, the call centers should be capable of serving customers of that region effectively. This should not be both easier to manage and cost-effectively.

· Personalizing customer communication

To ensure your customers receive relevant and personalized communication, it is good you integrate your CRM with the phone system of your business. Thus, only essential and relevant will be answered.

Also, you can customize communication to fit the language that a customer is entirely comfortable with. For instance, provide the customers with the option of selecting their language, as well as connecting them with ideal agents.

Utilize your ads spends completely

Ads are an essential avenue for acquiring customers. But, its good you know the type of ads that are working best for you, and on which medium. Therefore, you should track the performance of all ads, and optimize the results by investing more on whatever is working.

Although tracking ad performance may be easier in digital ad campaigns, do you know how many of your other channels that work better? To determine that, assign unique virtual numbers in every of your ad campaigns. As a result, you can choose the winner depending on the number of calls you get, as well as the quality of leads coming in.

Irrespective of the size of your real estate agency, communication is critical for understanding the needs of your customers and creating a better customer encounter.

Reasons why companies are unable to get success with traditional communication ways

· High set up times.

· Scaling communication alongside business growth is impossible.

· Data security is a big problem.

· An alarming regularity of downtimes.

· Integration of software and hardware consumes a lot of time.

Summary

Cloud telephony is not only easier to set up but also affordable. As a result of technology, everything is going digital. Thus, it is time for the real estate industry to accept change. Time for face-to-face interaction with brokers is over.

If you are facing problems in finding the right telecommunications systems, you can check enterprise cloud communication app.