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Fluid · Cosmic · Enchanted
Fluid · Cosmic · Enchanted
I was presented with an exciting opportunity to rebrand a company of my choice and address some of the challenges surrounding its brand identity. Upon receiving the brief, one company immediately came to mind: Blick Art Studio, a personal favorite that, unfortunately, had an outdated and overcrowded brand identity. My goal was to modernize Blick’s appearance and image, simplifying the design to make it more relevant and valuable to today’s market. I also focused on reestablishing a more targeted audience to improve recognition and appeal to potential buyers. As part of the rebranding effort, I developed a new logo that would better resonate with Blick's refreshed target demographic.
BRAND IDENTITY | BRAND DEVELOPMENT | REBRAND | UI/UX
BRAND IDENTITY | BRAND DEVELOPMENT | REBRAND | UI/UX
In exploring Cosmic, Stars came to mind, then Neptune, searching the colors of Neptune, an image of a Night Sky was found, liquified in Photoshop and the result was an image very much resembling the stormy atmosphere of the Neptune surface. Noise was added for texture, and the gradient background was created.
In exploring Cosmic, Stars came to mind, then Neptune, searching the colors of Neptune, an image of a Night Sky was found, liquified in Photoshop and the result was an image very much resembling the stormy atmosphere of the Neptune surface. Noise was added for texture, and the gradient background was created.
Another cosmic idea explored was the sphere shape of the planets, using the mask tool, circles were cut out of the gradient image and laid haphazardly across the layout, with small space left for the words, "Work your Magic," which matched with the theme: "Art is like creating magic, come collect your magical tools." With the idea of the circles, they were also used to clean up the website and make for a clean look for the homepage and sub menu pages on the website so that visitors would have an easier time sorting through the categories and orderly columns.
The typeface Quicksand was picked for the o that was nearly a perfect circle. Even the rounded Gs and As looked like half of planets.
Another exploration made was of UI/UX Design, how could I use User Experience Design to help make use of the lesson plans, how to guides for mediums and project ideas? How to create more audience to these pages and make it more well known? Without telling the visitors that they need to sift through all 60 lesson plans or 70 project ideas?
Another exploration made was of UI/UX Design, how could I use User Experience Design to help make use of the lesson plans, how to guides for mediums and project ideas? How to create more audience to these pages and make it more well known? Without telling the visitors that they need to sift through all 60 lesson plans or 70 project ideas?
I designed an app that could help users decide what type of art they want to make. If they want to make an oil painting, they could plug that in the search bar and skip everything else, or even use the mediums drop down menu to find their favorite medium of choice. Once they fill out the survey questions that they feel are applicable to them: How long do you want to spend on this project? A month? Two? Couple hours? How good are you with your hands? This question helps decide if the artist should pick oil painting or watercolor, or a medium that could be erased, but the app will help filter the choices for the users.
The end results page will either show How to guides for lessons like introduction to Oil Painting or Project Ideas that the user can pick based on the artwork thumbnail that they like. On the results page are a few buttons, the Materials small button can be clicked for a pop up to show the materials needed, so that some users can use that to decide if it's worth it to have to buy that many materials or decide on something that they don't have to shop as much for. Another button is the Take me to Meraki button, where they will see a link to the pdf of the lesson plan or project idea and an "Add all to Cart" button for an easy shopping experience.
For font choice exploration, a typeface called Grand Sapphire was chosen for its thin details and fluid lines. The I was also manipulated to fit into enchanting little stars which merged into the workmark choice for the rebrand for the new target market. A new target market was explored for a more targeted approach to its advertising. Its old customers already know what the art stores sells, they already know how well stocked the brand is, but why don't we aim for the new and upcoming? The young artists taking art class for the first time, students coming to the website with supply lists to make big orders to prepare for class in the fall, candlemakers working from home needing to collect materials that they know they cannot get at our competitors' stores... Based on this target market, it would be beneficial to create Instagram posts that give project ideas by showing a DIY video of different projects using a variety of mediums available at Meraki. Another idea that would be beneficial to reach our target market is live events filmed at the stores available on Youtube showing artists' process of creating their art pieces so that viewer can follow along or be inspired with new techniques and tips to add to their own next artwork.
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