Yufei Huang

Associate Professor in Operations Management

Program Director for MSc in Operations and Supply Chain Management

Trinity Business School, Trinity College Dublin

Email: yufei.huang(at)tcd.ie

Tel: +353 1896 8228

Education

Ph.D. in Management, School of Management, University College London, 2016.

M.S. in Physics, School of Science, Xi'an Jiaotong University, 2010.

B.B.A. in Marketing, School of Management, Xi'an Jiaotong University, 2005.

Research

  • Combining Guaranteed and Spot Markets in Display Advertising: Selling Guaranteed Page Views with Stochastic Demand. 2019. European Journal of Operational Research, accepted. (with B. Chen, J. Huang, S. Kollias, S. Yue)
  • Team Familiarity in Cardiac Surgery Operations: The Effects of Hierarchy and Failure on Team Productivity. 2019. Human Relations, accepted. (with E. Avgerinos and I. Fragkos)
  • Selling innovative products in the presence of externalities. 2018. Production and Operations Management, 27(7), 1236-1250. (with B. Gokpinar, C.S. Tang, O.S. Yoo)
*Selected Media Coverage: http://www.information-age.com/advertised-consumers-are-anxious-about-new-technology-123472208/ http://www.retailtimes.co.uk/new-technology-should-not-be-advertised-says-ucl-school-of-management/ http://www.growthbusiness.co.uk/its-the-end-of-advertising-as-we-know-it-2554352/ http://www.anderson.ucla.edu/faculty-and-research/anderson-review/innovative-products
  • When marketing and manufacturing departments integrate: The influences of market newness and competitive intensity. 2018. Industrial Marketing Management, 75, 218-231. (with T. Feng, E. Avgerinos)
  • Time allocation in entrepreneurial selling: Impact of learning externality and incumbent reaction. 2018. IEEE Transactions on Engineering Management, 65(4), 590-603. (with O.S Yoo, B. Gokpinar)
  • The impact of consumer price forecasting behavior on the bullwhip effect. 2014. International Journal of Production Research, 52 (22), 6642-6663. (with N. Wang, Y. Ma, Z. He, A. Che, J. Xu)
  • The bullwhip effect under different information-sharing settings: A perspective on price-sensitive demand that incorporates price dynamics. 2013. International Journal of Production Research, 50 (10), 3085-3116. (with Y. Ma, N. Wang, A. Che, J. Xu)
  • The bullwhip effect on product orders and inventory: A perspective of demand forecasting techniques. 2013. International Journal of Production Research, 51 (1), 281-302. (with Y. Ma, N. Wang, A. Che, J. Xu)
  • Determining the number of new employees with learning, forgetting and variable wage with a Newsvendor model in pull systems. 2012. Journal of Intelligent Manufacturing, 23 (1): 73-89. (with F. Chu, C. Chu, Y. Wang)

Teaching

@ Trinity College Dublin

BUU11550 Information Systems and Data Management; BU7582 Research Methods; BU7709 Research Methods; BU7710 Project Management

@ University College London (2015-2019)

MSIN0017 Business Analytics; MSIN0110 Big Data Analytics

@ University of Bath (2016-2018)

MN50482 Supply Management; MN50205 Project Management; MN50166 Methods of Management Research; MN50550 Business Analytics; MN50637 Global Supply Chain & Logistics Management; MN30676 Management Science

PhD Student

Weihan Jia; Promit Roy; Junchi Ye; Yalan Zhu