Yufei Huang

Associate Professor in Operations Management

Program Director for MSc in Operations and Supply Chain Management

Trinity Business School, Trinity College Dublin

Email: yufei.huang(at)tcd.ie

Tel: +353 1896 8228


Ph.D. in Management, School of Management, University College London, 2016.

M.S. in Physics, School of Science, Xi'an Jiaotong University, 2010.

B.B.A. in Marketing, School of Management, Xi'an Jiaotong University, 2005.


  • Combining Guaranteed and Spot Markets in Display Advertising: Selling Guaranteed Page Views with Stochastic Demand. 2019. European Journal of Operational Research, accepted. (with B. Chen, J. Huang, S. Kollias, S. Yue)
  • Team Familiarity in Cardiac Surgery Operations: The Effects of Hierarchy and Failure on Team Productivity. 2019. Human Relations, accepted. (with E. Avgerinos and I. Fragkos)
  • Selling innovative products in the presence of externalities. 2018. Production and Operations Management, 27(7), 1236-1250. (with B. Gokpinar, C.S. Tang, O.S. Yoo)
*Selected Media Coverage: http://www.information-age.com/advertised-consumers-are-anxious-about-new-technology-123472208/ https://thestack.com/cloud/2018/06/06/advertising-can-harm-tech-firms-profits/ http://www.retailtimes.co.uk/new-technology-should-not-be-advertised-says-ucl-school-of-management/ http://www.growthbusiness.co.uk/its-the-end-of-advertising-as-we-know-it-2554352/ http://www.anderson.ucla.edu/faculty-and-research/anderson-review/innovative-products
  • When marketing and manufacturing departments integrate: The influences of market newness and competitive intensity. 2018. Industrial Marketing Management, 75, 218-231. (with T. Feng, E. Avgerinos)
  • Time allocation in entrepreneurial selling: Impact of learning externality and incumbent reaction. 2018. IEEE Transactions on Engineering Management, 65(4), 590-603. (with O.S Yoo, B. Gokpinar)
  • The impact of consumer price forecasting behavior on the bullwhip effect. 2014. International Journal of Production Research, 52 (22), 6642-6663. (with N. Wang, Y. Ma, Z. He, A. Che, J. Xu)
  • The bullwhip effect under different information-sharing settings: A perspective on price-sensitive demand that incorporates price dynamics. 2013. International Journal of Production Research, 50 (10), 3085-3116. (with Y. Ma, N. Wang, A. Che, J. Xu)
  • The bullwhip effect on product orders and inventory: A perspective of demand forecasting techniques. 2013. International Journal of Production Research, 51 (1), 281-302. (with Y. Ma, N. Wang, A. Che, J. Xu)
  • Determining the number of new employees with learning, forgetting and variable wage with a Newsvendor model in pull systems. 2012. Journal of Intelligent Manufacturing, 23 (1): 73-89. (with F. Chu, C. Chu, Y. Wang)


@ Trinity College Dublin

  • BU1550: Information Systems and Data Management 2019~
  • BU7582 Research Methods 2019~

@ University College London

  • MSIN0017 Business Analytics 2015~
  • MSIN0110 Big Data Analytics 2018~

@ University of Bath

  • MN50482 Supply Management 2016~2017
  • MN50205 Project Management 2016~2018
  • MN50166 Methods of Management Research 2017~2018
  • MN50550 Business Analytics 2017
  • MN50637 Global Supply Chain & Logistics Management 2017~2018
  • MN30676 Management Science 2018

@ London School of Economics and Political Sciences

  • MG401 Operations Management (seminar teacher) 2011~2016
  • OR202.1 Operations Research (seminar teacher) 2013~2014

@ London Business School

  • MBA/EMBA Project Management (workshop teacher) 2011~2016