Summary: 

박영은 교수는 (전) 사우디아라비아 (수도 리야드 소재) 알야마마대(Al Yamamah University) 및 프린스술탄대(Prince Sultan University)의 경영대학 교수였으며, (현) 국립인천대학교 글로벌 정경대학 무역학부 및 대학원 관광컨벤션엔터테인먼트학과 교수이다. 박 교수는 사우디 프린스 술탄 대학의 전략센터 센터장, 알야마마대 연구센터 센터장을 지냈으며, 한국경영학회의 '경영학 연구', 그리고 'Journal of Distribution Science'의 편집위원으로 활동했으며, 현재 한국상품학회 '한류' 분과위원장, 한국물류학회 이사, 한국이해관계자 경영학회 이사, 국립인천대 생활원 원장, 생활협동조합 (교수)이사, 한국문화관광연구원 (문화예술지식정보시스템 ACKIS) 기획이사, 한국콘텐츠진흥원의 전문가 평가위원, 재외동포청 평가위원, K-Start Up 평가단, 국립 인천대 입학사정관 (Admissions Officer at INU), 「INU 학생부종합 모의전형」 운영을 위한 평가위원, KAGBT(한국글로벌무역학회) 이사, 국립 인천대 교육혁신원 교수학습자문단 (교수지원 영역) 위원, 인천연구원 K-콘텐츠 관련 평가 및 자문위원, 영상물등급위원회 평가위원, 한국농수산식품유통공사(K-Food 관련) 평가위원을 맡고 있다. 

서울대에서 경영학 석사(마케팅 전공)와 박사(전략 및 국제경영 전공) 학위를 받았고, 한국연구재단 지원으로 박사후 과정(포닥)을 마쳤다. 한국문화관광연구원을 거쳐 영화진흥위원회의 전문연구원, 영상물등급위원회 영화등급분류 심의위원, 문화체육관광부 우수학술도서 심사위원, 지역 우수 출판콘텐츠 제작지원사업의 심사위원, 성균관대학교 경영대학 초빙교수 등을 지냈다.

중동에서 부는 한류 바람을 몸소 체험하면서 '중동에서의 한류'에 대한 강의 및 인터뷰, 책을 집필했고, 엔터테인먼트기업의 경영 전략에 관한 논문 및 저서를 활발히 집필하고 있으며, 동아비즈니스리뷰(DBR)의 (엔터테인먼트 분야) 정기연재 작가로,  '글로벌 한류 연구회 (Global K-Culture Lab)'와 '한류학당'을 운영중이다. 주요 저서로는 베스트셀러인 『엔터테인먼트 경영 전략(2021)』, 『엔터테인먼트 경영학(2019)』, 『K-콘텐츠, 엔터테인먼트 기업의 성공전략(2017)』 외 다수가 있다. 또한, 공저자로 참여한 『문화트렌드 2023 (2022)』가 2022년 10월말 출간되어 경영, 경제분야의 베스트셀러로 올랐고, SBS를 비롯, 여러 방송 매체에서도 소개되었다. 이어서 2023년 10월에 출간된 『2024 문화소비트렌드 (2023)』 역시 베스트셀러로 선정되었고, SBS 뉴스 및 다수의 신문에서 소개되었다. 글로벌 한류 전문가로서 한류 및 K-POP, K-CULTURE의 미래에 관한 캐나다 공영방송국 CBC와의 TV, 라디오, 인터넷기사 인터뷰는 다음 링크에서 확인할 수 있으며, 그 밖에도 CJ ENM, 동아일보 DBR(동아비즈니스리뷰) 인터뷰 촬영, 현대백화점 매거진 인터뷰 촬영, 매일경제 인터뷰 등 한류 전문가로서 다양한 활약을 펼치고 있다. 2024년 10월『문화트렌드 2025 (2024)』가 발간되어 많은 인터뷰 요청을 받고 있다.

https://ici.radio-canada.ca/nouvelle/2073316/kpop-engouement-seoul-coree-culture-tourisme

https://www.youtube.com/watch?v=QoNzproiTe0

Prof. Park is an Associate Professor in the Division of International Trade and also in the Graduate School of Tourism, Convention & Entertainment at Incheon National University in South Korea. Previously, she was the Assistant Prof. and former Strategic Planning & Development Center Director (female campus) at Prince Sultan University and Al Yamamah University in Riyadh, Saudi Arabia. She has received her Doctoral (Major: Strategy & International Business) and Master's (marketing) degrees from Seoul National University in Korea. She has also completed a Post-doctoral fellowship supported by the Korean Government. Dr. Park has over 20 years of combined, distinguished careers in academia, government, and business. She was granted several Excellence Awards for Research Papers and has authored several books and numerous academic papers in ISI/SCOPUS-indexed Journals. She is an active Editorial board member of several top international journals, including ISI/SCOPUS. Her main research area is the study of Multinational Enterprises' global business and building strategies with a knowledge-based view, Big data, and Data Mining, besides Teaching & Learning in Higher Education. 

For further information, please contact: ypark77@inu.ac.kr

Email: ypark77@inu.ac.kr or ypark0516@gmail.com

Office: 032-835-8539 (#318 in Building 14 at Incheon National University)

Homepage: https://sites.google.com/view/ypark77

ORCID: http://orcid.org/0000-0002-3057-7930 

SCOPUS ID: 57194587339 / Research ID: T-8362-2018 / Research Gate: ypark / ISNI (International Standard Name Identifier, ISO 27729) Number: 0000000041056028(KAC201715579) / Korean Researcher ID: 10176183 

Naver 인물: https://search.naver.com/search.naver?where=nexearch&sm=top_hty&fbm=1&ie=utf8&query=%EB%B0%95%EC%98%81%EC%9D%80

Education

- SungKyunKwan University, Seoul, Korea, 2015 (Strategy & International Business)

Post-doctoral Fellowship supported by the National Research Foundation in Korea

- Seoul National University, Seoul, Korea, 2013

Ph.D. in Business Administration (Strategy & International Business)

- Seoul National University, Seoul, Korea, 2004 

Master's Degree in Business Administration (Marketing)

- Kaiserslautern University, Kaiserslautern, Germany, 2003

(Exchange Program of Seoul National University, Economics)

- Sogang University, Seoul, Korea, 2000 

  Bachelor Degrees in Business Administration(경영학) & Mass Communication(신문방송학)

Thesis

- Thesis for Master’s Degree:

A Study on the Reaching Time of Movie View (Using Conjoint and Duration Analysis)

 College of Business Administration, Seoul National University, 2004.2

- Thesis for Doctoral Degree:

 An Empirical Investigation on the impact of Market Orientation & Innovation Orientation

in Foreign Market Entry: The case of the Korean Online Game Industry

 College of Business Administration, Seoul National University, 2013.2

- Thesis for Post-Doctoral Fellowship:

 The effect of Strategic Orientation of Creativity and Absorption Capacity on Foreign Market Entry, 

2013.6~2014.6/2014.7~2015.7 (2 Years)

Awards

- 2024년 국립인천대학교 '학술연구상' 포상 Excellent Research Award, Academic year 2024, Incheon National University

 (2025.8.21)

- 2025년 한국상품학회 춘계학술대회 한류(K-뷰티)분과 '우수 논문상' 수상 (박영지, 박영은)

 (2025년5월24일, 학회장소: 국립인천대학교)

- 2025년 한국물류학회, 한국유통경영학회 춘계학술대회 '최우수 논문상' 수상 (황혜선, 박영은)

 (2025년4월26일, 학회장소: 세종대학교)

- 2024 국립인천대학교 글로벌 비즈니스 컨퍼런스 (GBC) 캡스톤디자인 부문 '대상' 수상 (지도팀: 송도르)

- 2024 국립인천대학교 '최우수 강의상' 포상 Excellent Teaching Award for Academic year 2024 (Second semester), Incheon National University

- 2024년 한국상품학회 추계학술대회 K-콘텐츠상품 '최우수 논문상' 수상 (김민지, 박영은)

 (2024년11월2일, 학회장소: 숙명여자대학교)

- 2024 국립인천대학교 '대학원 우수강의상' 포상 Excellent Teaching Award for Graduate School, Academic year 2024 (First semester), Incheon National University

- 2023년 국립인천대학교 '학술연구상' 포상 Excellent Research Award, Academic year 2023, Incheon National University

- 2023년 국립인천대학교 교수-학생 전공심화 연구모임 '우수상' (한류학당) Excellent group for professor-student major in-depth research group (Korean Wave Institute), Incheon National University

- 2023년 한국 문화경제학회 추계학술대회 (주제: K콘텐츠 산업의 다양화와 일상화) 우수학술논문 '장려상' 수상 (마봉현, 박영은)

 (2023년11월17일, 학회장소: 추계예술대학교)

- 2023 Best Research Award,  International Research Awards on Strategic Management and Business Strategy, Scifat.com, 2023

- 2023 국립인천대학교 '대학원 우수강의상' 포상 Excellent Teaching Award for Graduate School, Academic year 2023 (First semester), Incheon National University

- 2023 국립인천대학교 '우수강의상' 포상 Excellent Teaching Award, Academic year 2023 (First semester), Incheon National University

- 2022 국립인천대학교 '우수강의상' 포상 Excellent Teaching Award, Academic year 2022 (Second semester), Incheon National University

- Best Paper Award of 2019 International Conference on Business and Economics (ICBE 2019), Korea Distribution Science Association, 2019 

- The Rector's Award for Distinguished Teaching 2021-2022, Prince Sultan University (Final)

- Top 10 best case studies Champion Award of 23rd CEEMAN Annual Case Writing Competition, Emerald Emerging Markets Case Studies (EEMCS), Emerald Group Publishing. 2017 

- Excellence Award for Policy Idea of Korea Film Council, 2009. 

: Published Travel Books for Film Festivals (Domestic version / Overseas version)

Management Authority: Ministry of Culture, Sports & Tourism

- Excellence Award for Research Paper, 2007. 

: Study on the Overseas Expansion Strategy of Korean Culture Content

Management Authority: The Korean Academic Society of Business Administration,  Ministry of Culture, Sports & Tourism

Research Grants

- 인천테크노파크 지원사업 "2024년 데이터 기반 비즈니스모델 연구회" 선정 (기업 '케이저' 주관, 공동참여), 

  저작권 통합 콘텐츠플랫폼의 빅데이터를 활용한 비즈니스모델 개발 (10,000,000 KRW) 2024.7.1~2024.11.30 

- 인천테크노파크 지원사업 "2023년 데이터 기반 비즈니스모델 연구회" 선정 (기업 '케이저' 주관, 공동참여), 

  저작권 통합 콘텐츠플랫폼의 빅데이터를 활용한 비즈니스모델 개발 (10,000,000 KRW) 2023.8.23~2023.11.30 

-2023년 교육법 혁신 연구과제 선정 (3,000,000 KRW) 2023.6.12~9.30

 [국립인천대학교 교육혁신원 교수학습지원팀] 

-[스타트업 칼리지] 2023년 2학기 창업프로젝트실습 교과목 선정 (2,000,000 KRW) [국립인천대학교 창업지원단] 

- COVID-19 Emergency Research Program, A Discovery of hidden Insights in a big data for Crisis Management in the event of COVID-19 Pandemic in Saudi Arabia. PSU Research Grant [COVID19-CBA-2020-38] by Prince Sultan University, 10,828SR, 2020.6-2020.9

- Predicting Popularity of Saudi MNEs in Arab Countries using Data Mining (Principal Investigator, PSU Research Grant [BRP-CBA-2016-12-15] by Prince Sultan University, $7,000, 2018.3-2019.3

- Pattern Analysis on Middle East Consumers' consumption of the Korean Contents & Developing Prediction System using Data Mining Techniques (Co-Principal Investigator with Seoul Women’s University, Research Grant [2016-0-00022] by Korean Government, Ministry of Science, ICT & Future Planning) $35,000, 2016.2-2018.2

- The Effect of Creativity, Absorptive Capacity and Strategic Orientation on Foreign Market,

Post-Doctoral Fellowship (Principal Investigator), Research Grant [2013S1A5B5A01028970] by National Research Foundation of Korea, $70,000, 2013.7~2015.7

Professional Certificates

- Google Data Analytics Professional 

(Issued by Google, Coursera) in Jan 2022

- Higher Education Teaching and Learning Certificate

(Issued by Prince Sultan University in Saudi Arabia) in Sep 2018

- 2011 Prospective Professor Training Course

(Issued by Seoul National University in Korea) in March 2011

- Microsoft Office Specialist (Master)

(Issued by Microsoft) in Dec 2006

- Microsoft Office Specialist (Word, Excel, PPT, Access)

(Issued by Microsoft) in Nov and Dec 2006

- 사회조사분석사 2급

(Issued by 통계청, 한국산업인력공단) in Nov 2004

Research Outputs

1. Published Journal Papers (SSCI, A&HCI, SCIE/SCOPUS/KCI, Refereed)

- (Sole author) A Hybrid Business Model in Action as a Blueprint for K-Culture Strategies:Insights from Amazon, Journal of Distribution Science, 23(7), 143-157 (SCOPUS)

- (Sole author) 글로벌 한류 확산과 물류 시스템의 상호작용에 대한 연구 - CJ그룹 및 인천국제공항 사례를 중심으로 (물류학회지, 제35권, 2호, 25-45 in 2025) 

- (Corresponding author) 메타버스를 활용한 드라마 콘텐츠의 초국적 전략 적용 사례연구: 한국 드라마 <환혼 Alchemy of Souls>과 <만약의 땅 Ifland>을 중심으로 (상품학연구, 제42권 6호, 1-10 in 2024)

- (Sole author) Korean Wave in the Middle East: Korean Wave and Diaspora from a Transnational Perspective Focusing on the Case of Saudi Arabia (International Journal of Diaspora & Cultural Criticism, 제14권 2호 in 2024)

- (Sole author) 디지털 콘텐츠 유통을 위한 OTT 비즈니스 모델 연구 OTT Business Model Research for Digital Content Distribution in the Era of Digital trade (문화경제연구 제27권 2호 in 2024)

- (Sole author) 학습자 중심의 교육을 위한 하이브리드 강의설계 전략: 국립인천대학교 교과목 사례를 중심으로 Hybrid Lecture Design Strategy For Student-Centered Education (Student Agency): Focusing on cases of subjects at Incheon National University    (학습자중심교과교육연구 제24권 5호 in 2024)

- (Sole author) Leveraging Business Strategy based on Customer Sentiment Embedded in Big Data of Social Media in Saudi Arabia (Asian Journal of Business Environment, 제13권 3호 in 2023)

- (Sole author) ‘지속가능 한류’를 위한 OTT 플랫폼 활용 연구: 인도네시아 시장을 중심으로 A study on the utilization of OTT platforms for ‘Sustainable Korean wave’ (문화경제연구 제26권 1호 in 2023)

 - (Sole author) 문화콘텐츠 상품의 무역경영학적 관점에 관한 연구: 넷플릭스 TV쇼 <오징어 게임>사례를 중심으로 A study on the trade management perspective of cultural content products: Focusing on the case of the Netflix TV show <Squid Game> (상품학연구 제41권 제2호 in 2023)

- (Sole author) Developing COVID-19 Crisis Management Strategies Using News Media and Social Media in Big Data Analytics (Social Science Computer Review, 40(6), in Dec 2022, SSCI, ISI Q1 & SCOPUS Q1, DOI: 10.1177/08944393211007314)

- (Sole author) Research Evidence for Reshaping Global Energy Strategy Based on Trend-Based Approach of Big Data Analytics in the Corona Era (Energy Strategy Reviews, SCIE, ISI Q2 & SCOPUS Q1, Vol 41 in May 24, 2022)

- (Co-author) Sustainability in Female Indigenous Entrepreneurs’ in South Australia

(Journal of Global Strategic Management, Referred Journal, 15(2), 31-44, December 2021)

- (Sole author) Uncovering trend-based research insights on teaching and learning in big data (Journal of Big Data, ESCI, SCOPUS Q1, 93(2020), 1-17 in October 2020, https://doi.org/10.1186/s40537-020-00368-9)

- (Sole author) A Data-Driven Approach for Discovery of the Latest Research Trends in Higher Education for Business by Leveraging Advanced Technology and Big data (Journal of Education for Business, ESCI, SCOPUS Q2, 96(5), 291-298 in September 2020, https://doi.org/10.1080/08832323.2020.1821344 )

- (First author) Insights Discovery through Hidden Sentiment in Big Data: Evidence from Saudi Arabia’s Financial Sector, The Journal of Asian Finance, Economics and Business, 7(6), 457-464, 2020.

(ISI-ESCI, SCOPUS Indexed Journal, Q3, 2288-4637(Print), 2288-4645, doi:10.13106/jafeb.2020.vol7.no6.457)

- (Sole author) Saudi Aramco’s Global Expansion Strategy: Evidence from Korea, Journal of Distribution Science 18(5), 71-81, 2020.

(SCOPUS Indexed Journal, Q3, 1738 – 3110 https://doi.org/10.15722/jds.18.5.202005.71)

- (Sole author) Data Empowered Insights for Sustainability of Korean MNEs, The Journal of Asian Finance, Economics and Business, 6(3), 173-183, 2019.

(ISI-ESCI, SCOPUS Indexed Journal, Q3, 2288-4637(Print), 2288-4645, doi:10.13106/jafeb.2019.vol6.no3.173)

- (First author) eBay: Smart Entry Strategy into the Korean Market Through M&A and its Post-Merger Integration, Journal of Distribution Science 17(1), 47-56, 2019.

(SCOPUS Indexed Journal, Q3, 1738 - 3110, https://doi.org/10.15722/jds.17.1.201901.47)

- (First author) Predicting the popularity of Saudi Multinational Enterprises (Saudi Airlines, etc.) using a data mining technique, Journal of Management Information and Decision Sciences 21(1), 1-14, 2018

(SCOPUS Indexed Journal, Q4, Print ISSN: 1524-7252; Online ISSN: 1532-5806,

https://www.abacademies.org/articles/

predicting-the-popularity-of-saudi-multinational-enterprises-using-a-data-mining-technique-7791.html)

- (Sole author) The Endless Challenges of KIA Motors for Globalization: A Case Study on KIA in Saudi Arabia, International Journal of Industrial Distribution & Business 9(9), 45-52, 2018

(KCI – Korean Cited Indexed Journal, ISSN: 2233-4165(Print), 2233-5382(online) , http://dx.doi.org/10.13106/ijidb.2018.vol9.no9.45.)

- (Sole author) Global Entry Strategy of YG Entertainment: The Glory of GangNam Style, Once Again! 문화예술경영학연구Journal of Arts and Cultural Management, 11(1), 19-50, August 2018 (KCI – Korean Cited Indexed Journal, ISSN: 2234-2532, https://doi.org/10.15333/ACM.2018.7.30.19)

- (Second author) Environmental Upgrading of an Apparel Firm in Bangladesh: A case study of VIYELLATEX,

Emerald Emerging Markets Case Studies(EEMCS), 8(3), 1-16, September 2018

(SCOPUS Indexed Journal, ISSN: 2045-0621, Q4, https://doi.org/10.1108/EEMCS-06-2017-0129)

- (Second author) Distribution Channel Preference Accessing ‘Korean Wave’ in China: Comparing Official and Unofficial Channel, Journal of Distribution Science, 16(1), 47-58, January 2018 (SCOPUS Indexed Journal, Q3, 1738 - 3110, https://doi.org/10.15722/jds.16.1.201801.47)

- (Sole author) Dynamics of Global Distribution After Initial Entry, Journal of Distribution Science, 15(12), 5-19, December 2017 (SCOPUS Indexed Journal, Q3, 1738 - 3110, https://doi.org/10.15722/jds.15.12.201712.5 )

- (First author) Predicting Arab Consumers’ Preferences on the Korean Contents Distribution,

Journal of Distribution Science, 15(4), 33-40, April 2017

 (SCOPUS Indexed Journal, Q3, 1738 - 3110, https://doi.org/10.15722/jds.15.4.201704.33 )

- (First author) The Effect of Creativity, Absorptive Capacity and Strategic Orientation on Overseas Performance, 국제경영리뷰International Business Review, 20(2),.125-149, June 2016

(KCI – Korean Cited Indexed Journal, ISSN: 1598-4869(Print), 2713-8291,

DOI: 10.21739/IBR.2016.06.20.2.125)

- (First author) Hyundai Motor Company in the Indian Market,

Asian Case Research Journal, 19(1), 29-57, June 2015

 (ISI - ESCI, SCOPUS Indexed Journal, SSN (print): 0218-9275 | ISSN (online): 1793-6772 Q4,

https://doi.org/10.1142/S0218927515500029)

- (Sole author) The effect of Creativity, Absorptive Capacity and Strategic Orientation

 on the Distribution Strategy of Foreign Market Entry

 문화경제연구Review of Culture & Economy 17(2), 29-62, 2014. August 2014

(KCI – Korean Cited Indexed Journal, ISSN: 1598-6713,

scholar.dkyobobook.co.kr/searchDetail.laf?barcode=4010026318519)

- (First author) 글로벌화에 대한 철학을 옷에 담다, 유니클로(UNIQLO)

UNIQLO: The Philosophy of Globalization moves in Clothes,

Korea Business Review, 16(4), 55-84, November 2012.

(KCI – Korean Cited Indexed Journal, ISSN: 1226-4997, G704-001117.2012.16.4.004)

- (First author) SM엔터테인먼트, 글로벌 엔터테인먼트를 향한 질주

SM Entertainment: Race for the Global Entertainment,

Korea Business Review, 15(2) 65-99, Aug 2011.

(KCI – Korean Cited Indexed Journal, ISSN: 1226-4997, G704-001117.2011.15.2.002)

- (First author) 융합 환경 하에서 미디어 기업의 전략적 제휴 진화과정 연구

A Study on the Strategic Alliance Evolution of Media Companies under Convergence,

 한국언론학보 Korean Journal of Journalism and Communication Studies, 55(2), 202-226, April, 2011. 

(KCI – Korean Cited Indexed Journal, ISSN: 1229-7526(Print),

https://www.dbpia.co.kr/Journal/articleDetail?nodeId=NODE01631163,

https://scienceon.kisti.re.kr/srch/selectPORSrchArticle.do?cn=NART69849396&SITE=CLICK)

- (First author) An Empirical Study on Global Distribution Strategies after Initial Market Entry,

 Journal of Korea Trade, 14(3) 51-71, August 2010.

 (ISI - SSCI Indexed Journal, ISSN: 1229-828X(Print), G704-001119.2010.14.3.003)

- (Third author) 한국영화의 수익성 영향요인에 대한 탐색적 연구

Exploratory Study on the Factors Influencing Profitability of Korean Movies

 경영학연구 Korean Management Review, 39(2), 459-488, April 2010.

(KCI – Korean Cited Indexed Journal, ISSN: 1226-1874, G704-000126.2010.39.2.003)

- (Third author) 한국영화의 수출성과에 영향을 미치는 요인에 대한 실증분석

An Empirical Study on the Export Performance of Korean Films,

경영학연구 Korean Management Review, 36(6) Special edition, 1507-1521, November 2007.

(KCI – Korean Cited Indexed Journal, ISSN: 1226-1874, G704-000126.2007.36.6.010)

2. Published Journal (Magazine)

- (Sole author) "Escape from oil-dependent economy" reform winds, share vision with attractive friends, Middle East:

"석유 의존형 경제에서 탈출" 개혁바람, 매력적 친구 중동과 비전을 공유하라

Dong-A Business Review(DBR 동아비즈니스리뷰), August 2024 No.399 Issue 2, pp.38-56

https://dbr.donga.com/article/view/1101/article_no/11374

- (Sole author) ‘Squid game’ through circles, triangles, and squares (○△□)

The power of K-content that has become a global phenomenon

SR1. 동그라미 세모 네모(○△□ )로 통한 ‘오징어게임’:

세계적 현상이 된 K콘텐츠의 힘, 한국적·심미적·초국가적 스토리텔링이 먹혔다

Dong-A Business Review(DBR 동아비즈니스리뷰), December 2021 No.335 Issue 2, pp.24-39

https://dbr.donga.com/article/view/1202/article_no/10283/ac/magazine

- (Sole author) Giving a 'tipping point' to the classics. Innovate tradition, innovation becomes tradition:

고전에 ‘티핑포인트’를 입히다. 전통을 혁신하라, 혁신이 전통이 된다.

Dong-A Business Review(DBR 동아비즈니스리뷰), September 2021 No.329 Issue 2, pp.98-106

https://dbr.donga.com/article/view/1202/article_no/10191/ac/magazine

- (Sole author) The answer is ‘data’ in Business: The standards of success to meet the changing times,

작품성이냐 수익성이냐… 해답은 ‘데이터’에, 달라진 시대에 맞게 성공 기준도 바꿔가야

Dong-A Business Review(DBR 동아비즈니스리뷰), May 2021 No.321 Issue 2, pp.106-112

https://dbr.donga.com/article/view/1202/article_no/10053/ac/magazine

- (Sole author) Entertainment 'Mix & Match' strategy: The best way to live in the entertainment industry amid COVID19, 

엔터테인먼트 업계의 살 길은 ‘믹스&매치’

Dong-A Business Review(DBR 동아비즈니스리뷰), March 2021 No.316 Issue 1, pp.148-157

https://dbr.donga.com/article/view/1202/article_no/9964/ac/magazine

- (Sole author) 'Untact rule' to expand the experience, Corona is an opportunity to overturn the existing plate 

SR1. 경험을 확장하는 ‘언택트 룰’, 코로나는 기존 판 뒤집을 기회

Dong-A Business Review(DBR 동아비즈니스리뷰), December 2020 No.310 Issue 1, pp.28-42

https://dbr.donga.com/article/view/1203/article_no/9848/ac/magazine

- (Sole author) BTS, Big Hit & Army: “Not overflowing or running out” learning from BTS

(BTS (하): BTS에게서 배우는 ‘넘치지도 모자라지도 않게’),

Dong-A Business Review(DBR 동아비즈니스리뷰), October 2020 No.306 Issue 1, pp.94-99

https://dbr.donga.com/article/view/1203/article_no/9787/ac/magazine

- (Sole author) A 3-party system between Star, Agency(company), Fans:

based on 'emotional intelligence' power that empathizes Interactive Communication and empathy

(BTS (상)편: 아이돌-기획사-팬의 탄탄한 3자 구도, 소통-공감하는 ‘감성지능’ 파워가 바탕),

Dong-A Business Review(DBR 동아비즈니스리뷰), September 2020 No.304 Issue 1, pp.98-108

https://dbr.donga.com/article/view/1202/article_no/9749/ac/magazine

- (Sole author) The equation of success in its heyday is the 'Competency Trap,' Develop star leadership and return to the beginning 

(SR. 전성기 성공 방정식은‘능숙함의 덫’ 스타 리더십 키우고 초심으로 돌아가야), 

Dong-A Business Review(DBR 동아비즈니스리뷰), July 2020 No.300 Issue 1, pp.56-71

 https://dbr.donga.com/article/view/1203/article_no/9672/ac/magazine)

3. Published Books & Book Chapters

1. [Published Book] Co-author

문화트렌드 2025 (Culture Trends 2025)

Publisher: 에고의 바다: Seoul, Korea, (2024/10/5)

ISBN: 9791198946805 (03320)

“Bestseller in Korea”

2. [Published Book] Co-author

2024 문화소비트렌드 (Cultural Consumption Trends 2024) 

Publisher: RHK (2023/10/20)

ISBN: 9788925575810

“Bestseller in Korea”

3. [Published Book] Co-author

문화트렌드 2023 (Culture Trends 2023)

Publisher: BookKorea: Seoul, Korea, (2022/10/30)

ISBN: 9788963249001

“Bestseller in Korea”

4-1. [Published Book] Sole author

엔터테인먼트 경영 전략

Strategic Management in Entertainment Business,

Publisher: Communication books: Seoul, Korea, (2021/07/29)

ISBN-13 : 9791128816468 

“Bestseller in Korea”

4-2. [Published Book] Sole author

엔터테인먼트 경영 전략 (큰글씨책)

Strategic Management in Entertainment Business,

Publisher: Communication books: Seoul, Korea, (2021/07/29)

ISBN : 9791128817465

5-1. [Published Book] Sole author

엔터테인먼트 경영학

Introduction to Business in Entertainment Industry,

Publisher: Communication books: Seoul, Korea, (2019/06/14)

ISBN-13 : 9791128800986

 “Bestseller in Korea”

5-2. [Published Book] Sole author

엔터테인먼트 경영학 (큰글씨책)

Introduction to Business in Entertainment Industry,

Publisher: Communication books: Seoul, Korea, (2019/06/14)

ISBN : 9791128801983

6. [Published Book Chapter] First author

Creative Business and Social Innovations for a Sustainable Future (in Jan, 2019) SCOPUS-Indexed

Publisher: Springer Nature Switzerland AG 2019 (in Jan, 2019)

Determinants of Entry Modes Choice for MNEs: Exploring Major Challenges and Implications for Saudi Arabia

https://doi.org/10.1007/978-3-030-01662-3

(ISBN 978-3-030-01661-6 ISBN 978-3-030-01662-3 (eBook))

7-1. [Published Book] Sole author

K-콘텐츠, 엔터테인먼트 기업의 성공전략

K-Contents: The Successful Strategies for Entertainment Companies,

Publisher: Communication books: Seoul, Korea, (2017/03/29)

(ISBN: 979-11-288-0017-7 04680)

7-2. [Published Book] Sole author

K-콘텐츠, 엔터테인먼트 기업의 성공전략 (큰글씨책)

K-Contents: The Successful Strategies for Entertainment Companies,

Publisher: Communication books: Seoul, Korea, (2017/03/29)

(ISBN: 9791128801174)

8. [Published Book Chapter] Co-author

The Relationship Study Between Broadcasters and TV Drama Production:

 SamHwa Networks, SNU Business Case Series 27, Business Research Institute,

In 2012 published by Seoul National University, Udmji.

(ISBN: 9788991292963)

9. [Published Book] Sole author for the part of Profitability Analysis

2009년 한국 영화산업 실태조사와 한국영화 투자 수익성 분석

2009 Profitability Analysis of Korea Movie,

Publisher: 영화진흥위원회 Korea Film Council, (2011/04/30)

 (ISBN: 9788980210930)

 “Bestseller in Korea”

10. [Published Book Chapter] Co-author

Ocon Co.: Beyond the Content as a Global Brand,

SNU Business Case Series 17, Business Research Institute,

In 2010 published by Seoul National University, Udmji.

(ISBN 9788991292598)

11. [Published Book] First author

영화산업 기업전략

Corporate Strategy in Movie Industry,

Publisher: 영화진흥위원회 Korea Film Council, (2007/12/01)

(ISBN 9788980210565)

 “Bestseller in Korea”

12. [Published Book] First author

2005년 한국영화 수익성 분석과 영화산업 기업화 과정 연구

2005 Profitability Analysis of Korea Movie and Study on the Commercialization of Movie Company,

Publisher: 영화진흥위원회 Korea Film Council, (2006/12/31)

(ISBN 9788980210534)

“Bestseller in Korea”

13. [Published Book] Sole author

일본 영화시장 연구

Japanese Film Market,

Publisher: 영화진흥위원회 Korea Film Council, (2006/12/08)

(ISBN 9788980210510)

14. [Published Book] Co-author

영화산업 부가시장 활성화 방안 연구

Market Activation Measures for Entertainment,

Publisher: 영화진흥위원회 Korea Film Council, (2006/07/27)

(ISBN 9788980210473)

15. [Published Book] First author

한국 영화관객의 관람구매 결정요인과 마케팅 방안 연구

Study of the Determinants of Moviegoers’ purchase Behavior and Marketing,

Publisher: 영화진흥위원회 Korea Film Council, (2005/12/30)

(ISBN 9788980210428)

16. [Published Book] First author

2004년 한국영화 수익성 분석과 영화산업 수익성 향상 방안

2004 Profitability Analysis of Korea Movie and Improvement of Profitability,

Publisher: 영화진흥위원회 Korea Film Council, (2005/12/30)

(ISBN 9788980210367)

“Bestseller in Korea”

17. [Published Book] Co-author

경영평가편람개발연구 2004

Management Evaluation of Government-affiliated Organizations, in 2004

 : Korea Game Institute, Korea Film Council, Korea Creative Contents Agency,

  Korea Broadcast Advertising Corporation, Korea Broadcast Institute.

Published by Ministry of Culture, Sports & Tourism

 (Internal Reporting for the Ministry of Culture, Sports and Tourism in Korea)

18. [Published Book] Sole author

영상물등급위원회 경영진단 및 개선방안

Management Evaluation of Government-affiliated Organizations: Published by Korea Media Rating Board

(Internal Reporting for Korea Media Rating Board)

4. Academic Conference (Research Forum/ Workshop) Presentation & Proceedings

- [Track II:  Applications of Data Science in Law, Business, Urban Infrastructure, and Digital Humanities] Poster Competition Title: A Trend-Based Marketing Insight in Big Data Analytics Fourth Women in Data Science(WiDS) Prince Sultan University, Riyadh, Saudi Arabia (Conference Date: March 8, 2021)

- A Trend-Based Teaching & Learning in Higher Education By leveraging Digital technology and Big data, The International Exhibition & Conference on Higher Education 2020, in Riyadh International Convention and Exhibition Center, Riyadh, Saudi Arabia (in March 18-19, 2020)

- Predictive Data Mining for Sustainability of Financial Sector in Saudi Arabia, 2019 1st International Symposium on MENA Economies and Markets(ISMEM), Prince Sultan University, in Riyadh, Saudi Arabia (in Dec 4-5, 2019)   

- A Two-Track Strategy for Sustainability of Korean MNEs Using Text Mining (Best Paper Award - received), 2019 International Conference on Business and Economics (ICBE2019) and 15th International Conference of KODISA 2019, in Yeosu, Korea (in July 8-10, 2019) (http://doi.org/10.35646/kodisa.icbe.2019.7.5.281) 

- KIA MOTORS: Global Strategies in Saudi Arabia, 12th international Fall Conference of KAIB 2017, in Seoul, Korea (in Nov 04, 2017)

- Determinants of Entry Modes Choice for MNEs: Exploring Major Challenges and Implications for Saudi Arabia,

, in Dubai UAE (in Nov 15~16, 2017), Springer.

- Predicting Popularity of Korean Contents in Arab countries using a data mining technique, Fifth International Conference on Data Mining & Knowledge Management Process (Conference DKMP) 2017, Dubai, United Arab Emirates, in Jan 28, 2017) (ISBN: 978-1-921987-62-5)

- Research on the Influence of K-contents on the tourism of middle-eastern countries’ consumers into Korea by analyzing big data on the web, Conference ICCT2017, in Chiangmai, Thailand, (in Jan 12~14, 2017)

(ISBN: 2508-6561)

- How to develop a Case Study, CBA Series of Research Workshop 171 at Prince Sultan University in Riyadh, Saudi Arabia (in Sep 2017)

- Global Strategy of YG Entertainment: Once again the glory of “GangNam Style”, 3rd PSU Research Exhibition for Society, at Prince Sultan University in Riyadh, Saudi Arabia (in Apr 2017)

- Global Strategy of YG Entertainment: Once again the glory of “GangNam Style” : Based on the Eclectic Paradigm by John Dunning, 4th CBA Research Forum162 at Prince Sultan University in Riyadh, Saudi Arabia (in Feb 2017)

- Hyundai Motor India, 2nd PSU Research Exhibition for Society, at Prince Sultan University in Riyadh, Saudi Arabia (in Mar 2016)

- YG Entertainment’s Globalization (YG Family, We are One and Number One: based on the view of OLI Paradigm), on Nov 2015 KAIB (The Korean Academy of International Business) Fall Conference, in Seoul, Korea. (on Nov 14, 2015)

- Impact on the Performance’s Fluctuation and Extremeness of CEO Hubris,

 2011 Summer Meeting of the Korean Academic Society of Business Administration

2011 Annual Meeting of the Academy of Management, in Seoul, Korea. (in Aug 2011)

- Studies on the international Combination of Movie Products to Maximize Culture & Leisure life

 2009 ChunCheon International Leisure Symposium, in Seoul, Korea. (in Aug 28~29, 2009)

- Cultural Discount in Intra-Asian Movies,

 Society for Cinema and Media Studies, 2009 Tokyo Conference. In Tokyo, Japan.

- An Empirical Study on the Global distribution decisions of Korean On-line Games

(Based on Resource-Based View), CBA Research Forum of Seoul National University 2009.

- 2009 Japan-Korea Movie Showcase, Korea’s Representative

 Hosted by Agency for Cultural Affairs (in Japan), Ministry of Culture, Sports & Tourism, Korea Film Council (in Korea)

- A Comparison Study on the Strategic Alliance Evolution of Media Companies under Convergence,

 SBS Media and Economy, Special Seminar, 2008.

- 2007 Korea Entertainment Development Forum, Representative

 Hosted by Ministry of Culture, Sports & Tourism in Korea in December 2007.

5. Research Reports

- [Research Report] Functional Coordination and Integration for establishing Movie-Video Company,

2009 Research Report commissioned by Korea Film Council.

- [Research Report] Entering the Media Industry of Telecommunications Companies, 2009

Research Report commissioned by Korea Information Society Development Institute.

- [Research Report] Film Policy Evaluation, 2007 Research Report commissioned by Korea Film Council.

- [Research Report] Market Activation Measures for Entertainment under Digital Convergence Environment,

2007 Research Report commissioned by Korea Film Council.

- [Research Report] Profitability Ratio Adjustment (by the Sliding System), 2006

Research Report commissioned by Korea Film Council.

- [Research Report] Trends and Prospects of Korea Entertainment, 2006 / 2005

Research Report commissioned by Korea Film Council.

- [Research Report] Management Evaluation of Korea Media Rating Board, 2004

Research Report commissioned by the Korea Media Rating Board.

- [Research Report] Cultural Industry Policy of America, Japan, European Countries, 2004

Research Report commissioned by Korea Culture & Tourism Institute.

- [Research Report] Investment Business and Investment Partnership specializing in Video, 2004

Research Report commissioned by Korea Film Council.

- [Research Report] Weekly Finance Focus, 2004

Research Report commissioned by Korea Deposit Insurance Corporation

- [Research Report] Training Program for Techno Business, 2002

Research Report commissioned by the Ministry of Commerce, Industry, and Energy.