Reality of Digital Marketing
Reality of Digital Marketing
Isn't it just talking out information and bombarding us with irrelevant ads?
Isn't it just talking out information and bombarding us with irrelevant ads?
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Scope of DM in India
Scope of DM in India
Digital marketing is the domain that utilizes the Internet i.e. Social Media, Search engines, and numerous other channels to approach and engage potential customers. A considerable lot know that it is to find a target audience for a product and to scale their business in that market.
Digital marketing is the domain that utilizes the Internet i.e. Social Media, Search engines, and numerous other channels to approach and engage potential customers. A considerable lot know that it is to find a target audience for a product and to scale their business in that market.
But, what is the market of "Digital Marketing" in India?
But, what is the market of "Digital Marketing" in India?
As a student, does it provides me with beneficial skill-sets for a perceivable future?
As a student, does it provides me with beneficial skill-sets for a perceivable future?
As a business person, should I be investing in digital marketing?
As a business person, should I be investing in digital marketing?
As a worker, should I consider pursuing a career in it?
As a worker, should I consider pursuing a career in it?
The answer to all the questions is a DEFINITE YES! You should, because Digital Marketing is here to stay. It's here to grow and there is no going back for this field. And you may ask why? Am glad you asked! Well here's why.
The answer to all the questions is a DEFINITE YES! You should, because Digital Marketing is here to stay. It's here to grow and there is no going back for this field. And you may ask why? Am glad you asked! Well here's why.
DM's field analysis
DM's field analysis
Digital marketing is a rapidly growing industry in recent years. It has been tracked to have approx growth of 26 to 30% in India every year and rate is expected to grow the next year.
Digital marketing is a rapidly growing industry in recent years. It has been tracked to have approx growth of 26 to 30% in India every year and rate is expected to grow the next year.
In 2019, India was recorded to be the country with the second-highest internet user with a count of 3912.2 Million users and it is increasing in a way that it's not gonna take it too long to get to the top. An individual spends an average of 4-5 hours everyday surfing over the internet.
In 2019, India was recorded to be the country with the second-highest internet user with a count of 3912.2 Million users and it is increasing in a way that it's not gonna take it too long to get to the top. An individual spends an average of 4-5 hours everyday surfing over the internet.
Internet and Mobile users are expanding rapidly with an expansion of Digital Marketing/Digital Advertising.
Internet and Mobile users are expanding rapidly with an expansion of Digital Marketing/Digital Advertising.
History of DM
History of DM
Flipkart was the first-ever e-commerce market established in India in 2007. It was a fresh new concept in India that stunned the whole country. That saw the seeds for the foundation and growth of a new market in India. However, by 2011 there was not much evolution of digital marketing and advertising.
Flipkart was the first-ever e-commerce market established in India in 2007. It was a fresh new concept in India that stunned the whole country. That saw the seeds for the foundation and growth of a new market in India. However, by 2011 there was not much evolution of digital marketing and advertising.
In the middle of 2013-2015 was the time when the market started to grow so rapidly and the investments reached a 1.5 Billion in just that span.
In the middle of 2013-2015 was the time when the market started to grow so rapidly and the investments reached a 1.5 Billion in just that span.
In 2019, Digital Marketing, Social media has reached such a hype, from sports to entertainment, games, web-series, music, Digital Advertising is all over the place.
In 2019, Digital Marketing, Social media has reached such a hype, from sports to entertainment, games, web-series, music, Digital Advertising is all over the place.
Two major reason for this Digital revolution in India:
Two major reason for this Digital revolution in India:
- Reliance Jio:
The period from 2016- 2019 has been marked as a huge spike in the Digitization of India. Jio launched and became publicly available on 5th September 2016 in a while became the largest mobile network operator in India and the third-largest mobile network in the world with over 387.5 m subscribers. It is because of JIO that there has been a rise in the availability of Data for everyone to afford. JIO started a digital revolution in India only because of JIO there was brought the highest digital congestion in India in recent years.
The period from 2016- 2019 has been marked as a huge spike in the Digitization of India. Jio launched and became publicly available on 5th September 2016 in a while became the largest mobile network operator in India and the third-largest mobile network in the world with over 387.5 m subscribers. It is because of JIO that there has been a rise in the availability of Data for everyone to afford. JIO started a digital revolution in India only because of JIO there was brought the highest digital congestion in India in recent years.
2. Government Campaigns:
2. Government Campaigns:
During the period of Demonetization and even after that the newly formed government of India has promoted many campaigns such as Go Cashless, Digital India: Power to Empower, Make In India, Pradhan Mantri Laptop Yojna, etc.
During the period of Demonetization and even after that the newly formed government of India has promoted many campaigns such as Go Cashless, Digital India: Power to Empower, Make In India, Pradhan Mantri Laptop Yojna, etc.
When we talk about Digital Advertisement it's not only through Social Media. In fact, In today's date, most of the marketing is executed over online games, applications, and music streaming app because an average user spends his/her time either playing games or listening to music these apps happens to be in every mobile device due to digital congestion.
When we talk about Digital Advertisement it's not only through Social Media. In fact, In today's date, most of the marketing is executed over online games, applications, and music streaming app because an average user spends his/her time either playing games or listening to music these apps happens to be in every mobile device due to digital congestion.
Future of Digital Marketing?
Future of Digital Marketing?
In this period, all brands are shifting to Social Media for branding and marketing. SMM is growing rapidly and every brand needs social exposure.
In this period, all brands are shifting to Social Media for branding and marketing. SMM is growing rapidly and every brand needs social exposure.
This has started the ascent of "Influencer Marketing".
This has started the ascent of "Influencer Marketing".
According to a survey, 72% of marketers believe that traditional marketing isn't enough in this Digital era.
According to a survey, 72% of marketers believe that traditional marketing isn't enough in this Digital era.
So, it is omnipresent and a brand can't be a success without promoting its product in this field. And that's honestly it.
So, it is omnipresent and a brand can't be a success without promoting its product in this field. And that's honestly it.
In easy words, there is always gonna be a tsunami of growing business on the basis of influencing and constructing a little place in your subconscious with the use of few pixels of the very screen on which you are reading this article right now!!!!
In easy words, there is always gonna be a tsunami of growing business on the basis of influencing and constructing a little place in your subconscious with the use of few pixels of the very screen on which you are reading this article right now!!!!
PS:- This website has no advertisements or monetization what so ever. We spare you some heavy purchases.
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