hello, i`m youssef mohamed

Profile Summary

Data-backed and results-oriented Performance Media Buyer with a solid foundation in the full marketing lifecycle. Skilled in market research, competitor analysis, and building tailored marketing funnels that drive both Lead Generation and Conversions across various industries. Proficient in launching and optimizing paid advertising campaigns across major digital channels, with a strong focus on key business metrics like ROAS, CPA, and advanced conversion tracking. A strategic thinker dedicated to transforming advertising budgets into measurable business growth and scalable ROI.

Work Experience

Founder & Performance Marketer | Mindset Project

• Product Launch: Conceptualized, priced, and executed the full marketing lifecycle for "Media Buying 360", a 65-page digital guide, from research to funnel building.

• Campaign Optimization: Managed Meta Ads conversion campaigns, utilizing rigorous A/B testing for copies and creatives to optimize CPA and maximize ROAS.

• Tracking & Infrastructure: Built data-backed sales funnels with advanced tracking via Google Tag Manager and Meta Conversions API (CAPI).

Freelance Media Buyer | Lead Generation Projects

• Lead Generation: Executed Meta conversion & lead campaigns for aluminum fabrication and home improvement businesses to drive direct sales inquiries.

• Targeting & Creatives: Optimized geographic targeting for high-intent audiences (homeowners & designers) and tested video creatives to lower Cost-Per-Lead (CPL).

Digital Marketing Trainee | Creativa Hub (TIEC)

• Account Structure: Developed end-to-end advertising structures and full-funnel architectures (TOF/MOF/BOF) for real-world business simulation projects.

• Audience Architecture: Conducted deep competitor and market analysis to define Ideal Customer Profiles (ICPs) and segment target audiences.

• Creative Direction: Crafted high-converting performance ad copies and technical creative briefs, leveraging AI tools to accelerate testing.

CORE SKILLS

1. Media Buying & Strategy

• Paid Channels: Proficient in Meta Ads & TikTok Ads, with a strong strategic understanding of Google Ads & Snapchat Ads setups.

• Campaign Management: Full-Funnel Architecture (TOF/MOF/BOF), Testing, Optimization, Retargeting & Scaling.

• Marketing Strategy: Market & Competitor Analysis, ICP Identification & Consumer Behavior.

2. Data, Tracking & CRO

• Analytics & KPIs: GA4, Microsoft Clarity, Excel & Metric Analysis (ROAS, CPA, LTV).

• Conversion Tracking: Meta Pixel, Conversion API (CAPI) & Google Tag Manager (GTM).

• Conversion Optimization: Pricing Strategies, Sales Funnels & CRO.

3. Creative & AI Tools

• Content & Creative: Performance Ad Copywriting, Creative Direction & Video Editing.

• Design & Automation: Canva & AI Tools for Marketing.

EDUCATION & COURSES

EDUCATION:

B.A. in Mass Communication | Minia University (Graduated: 2025)

COURSES & TRAINING

• Digital Marketing & Growth Hacking : Growth Hack.

• Pricing Diploma – Dr. Ehab Mesallum (Advanced Business & Pricing Strategies)

• Core Media Buying & Marketing Foundations : Trained by Industry Experts (Abdulrahman Alaa , Bassem Magdy & Mohamed Qotp).

• Advanced Media Buying & Scaling Strategies : Mind Shift & TOS (Osama Gamal).

• Zdigitalizer Workshop

• Advanced Self-Learning (Creative & Analytics) : Specialized Industry Bootcamps & YouTube Academy.

Languages

• Arabic

• English