ACADEMIC POSITION

Sogang Business School, Sogang University, Seoul, South Korea

Assistant Professor of Marketing (tenure-track) | March 2025 - Present

EDUCATION

Ph.D. in Marketing | Ross School of Business, University of Michigan, Ann Arbor, MI, USA | Dec 2024

M.S. in Marketing (valedictorian) | SNU Business School, Seoul National University, Seoul, South Korea | Feb 2017

B.A. in Economics, B.A. in Psychology (double major; valedictorian, summa cum laude) | Seoul National University, Seoul, South Korea | Feb 2015

RESEARCH INTERESTS

Sustainable Marketing, Symbolic Consumption, Branding, Time Perception

PUBLICATIONS

Sung, Yeonjin, and Carolyn Yoon (2024), “Social and Cultural Influences on Older Consumers,” Current Opinion in Psychology, 55 (February), 101740. https://doi.org/10.1016/j.copsyc.2023.101740 

Carpenter, Stephanie M., Rebecca Chae, Yeonjin Sung, and Carolyn Yoon (2020), “The Influence of Creativity on Objective and Subjective Well-Being in Older Adulthood,” The Aging Consumer: Perspectives from Psychology and Marketing, (eds. Drolet and Yoon), Routledge, 279–97. https://doi.org/10.4324/9780429343780-18

PAPERS UNDER REVIEW

The Gift of Sustainability: Understanding and Overcoming Consumer Resistance to Gifting Secondhand Products; Invited revision at Journal of Consumer Research, Joint work with Yafei Guo, Peggy J. Liu, and Kelley Gullo Wight

Aging and Sustainable Consumption: An Investigation of the Role of Time Perspective; Under review at Journal of the Academy of Marketing Science, Joint work with Alessandro M. Peluso, Cesare Amatulli, Gianluigi Guido, and Carolyn Yoon

The Tortured Artist Effect: The Impact of Tragic Artist Biography on Artwork Evaluation; Invited resubmission at Journal of Experimental Social Psychology, Joint work with Seojin Stacey Lee and Kiwan Park, Earlier version available at SSRN: https://ssrn.com/abstract=4829688 or http://dx.doi.org/10.2139/ssrn.4829688

SELECTED RESEARCH IN PROGRESS

Physical Durability Illusion: The Impact of Style Longevity on Sustainable Consumption; Target: Journal of Consumer Research, Joint work with Carolyn Yoon

Brand Iconicity; Target: Journal of Marketing, Joint work with Rajeev Batra and Richard P. Bagozzi

Tangibility and Pricing; Target: Journal of the Academy of Marketing Science, Joint work with Carter Parker and Minji Kang 

CONFERENCE PROCEEDINGS AND PRESENTATIONS (*Presenting Author)

Sung, Yeonjin* and Carolyn Yoon (2025, March), “The Impact of Style Longevity on Sustainable Consumption Decisions,” accepted as a Competitive Paper at the Society for Consumer Psychology Conference, Las Vegas, Nevada.

Sung, Yeonjin*, Seojin Stacey Lee*, Kiwan Park (2024, November), “The Effects of Tragic Artist Biography on Artwork Evaluation,” presented as a Poster at the Society for Judgment and Decision Making Conference, New York, NY

Sung, Yeonjin* and Yafei Guo (2024, September), “Understanding and Overcoming Consumer Resistance to Gifting Secondhand Products,” presented as a Competitive Paper at the Association for Consumer Research North American Conference, Paris, France.

Sung, Yeonjin* and Carolyn Yoon (2024, September), “Survival of Trendy Styles in the Age of Sustainability: The Impact of Style Longevity on Sustainable Consumption Decisions,” presented as a Competitive Paper at the Association for Consumer Research North American Conference, Paris, France.

Peluso, Alessandro M., Cesare Amatulli, Yeonjin Sung*, Gianluigi Guido, and Carolyn Yoon (2024, March), “The Role of Time Perspectives in Older Adults’ Sustainable Consumption,” presented as a Competitive Paper at the Society for Consumer Psychology Conference, Nashville, TN.

Peluso, Alessandro M., Cesare Amatulli, Yeonjin Sung*, Gianluigi Guido, and Carolyn Yoon (2023, October), “Does Green Behavior Fade with Graying? The Role of Time Perspectives in Older Adults’ Sustainable Consumption,” presented in a Special Session at the Association for Consumer Research North American Conference, Seattle, WA.

Sung, Yeonjin* and Mijeong Kwon (2023, October), “Passion as an Excuse: Perceived Passion and Audience Forgiveness,” presented as a Working Paper at the Association for Consumer Research North American Conference, Seattle, WA.

Sung, Yeonjin*, Rajeev Batra, and Richard P. Bagozzi (2023, March), “Brand Iconicity,” presented as a Competitive Paper at the Society for Consumer Psychology Conference, San Juan, Puerto Rico.

Sung, Yeonjin*, Rajeev Batra, and Richard P. Bagozzi (2022, October), “Brand Iconicity,” presented as a Competitive Paper at the Association for Consumer Research North American Conference, Denver, CO.

Sung, Yeonjin* (2022, April), Discussant for “Better for You than Me: When and Why Self-care is Perceived as Relatively Less Valuable for the Self Versus Others (Presenter: Pooja Somasundaram),” 52nd Albert Haring Symposium, Bloomington, IN.

Sung, Yeonjin*, Seojin Stacey Lee, and Kiwan Park (2020, October), “The Effect of Tragic Artist Biography on Consumer Evaluation of Artworks,” presented as a Working Paper at the Association for Consumer Research North American Conference, Virtual.

Aradhna Krishna, Ryan Elder, and Yeonjin Sung (2020, October), “The Future Is Fleeting: How Ephemeral Brand Messages Impact Viewing Behavior,” presented as a Competitive Paper at the Association for Consumer Research North American Conference, Virtual.

Sung, Yeon Jin*, Aradhna Krishna, and Ryan Elder (2019, February), “Now You See It, Now You Don’t!: How Ephemeral Messages Impact Viewing Behavior,” presented as a Competitive Paper at the Society for Consumer Psychology Conference, Savannah, GA.

Sung, Yeonjin*, Seojin Stacey Lee, and Kiwan Park (2016, October), “The No-Pain, No-Gain Heuristic: The Effect of a Creator’s Tragic Biography and Construal Levels on Quality Inferences,” presented as a Working Paper at the Association for Consumer Research North American Conference, Berlin, Germany.

TEACHING INTERESTS

Marketing Management, Consumer Behavior, Marketing Research and Analytics, Sustainable Marketing, Strategic Brand Management

TEACHING EXPERIENCE

Instructor of Record / Primary Instructor

MGT6301: Seminar in Consumer Behavior | Sogang Business School, Sogang University

MGT3006: Principles of Marketing | Sogang Business School, Sogang University

MKT 302: Marketing Management | Ross School of Business, University of Michigan

Teaching Assistant and Grader—Selected Courses:

MBA Strategic Brand Management (Rajeev Batra)

BBA New Product and Innovation Management (S. Sriram)

EMBA Strategic Marketing Planning (Puneet Manchanda)

MBA Pricing Analytics and Strategy (Aradhna Krishna)

MENTORING EXPERIENCE

Research Advisor

Undergraduate Research Opportunity Program (UROP) | University of Michigan

Placement of Former Undergraduate Advisees Pursuing Graduate Studies

Alison Chen, Master of Business Analytics, Michigan Ross

Chihuiye Hedy Chen, Master’s in Education, Harvard University

Ruby Szu Wei Huang, Master’s in Management, Chicago Booth

Jenna Marie Barnes, Ph.D. in Psychology, University of South Florida

HONORS, AWARDS, AND GRANTS

Ross School of Business and University of Michigan

Doctoral Fellow, AMA-Sheth Foundation Doctoral Consortium, 2023

Doctoral Fellow, Albert Haring Symposium, Kelley School of Business, 2022

Thomas W. Leabo Memorial Award for Teaching Excellence, 2024

Milton G. and Josephine H. Kendrick Award for Academic Excellence, 2023

Research Advisor for Hedy Chen, the UROP Research Symposium Poster Award Winner, 2024

Rackham Graduate Student Research Grant, 2024

Ross Doctoral Studies Research Grant, 2022

Award for Early Candidacy, 2020

Undergraduate Research Opportunity Program (UROP) Mentor Research Grant, 2019-20, 22-24

Ross School of Business Ph.D. Fellowship, through 2024

Korea Foundation for Advanced Studies (KFAS) Doctoral Study Abroad Scholarship, full tuition and stipend support, through 2023

Seoul National University—Graduate 

Scholarship for Graduate Students, Seoul National University, 2015-16

SNU Development Fund Scholarship, Seoul National University, 2015

Seoul National University—Undergraduate 

Presidential Award for Academic Excellence, Seoul National University, 2015

Awarded for graduating as valedictorian (highest GPA) of the College of Social Sciences

Best Academic Achievement Award, SNU College of Commerce Alumni Association, 2015

Awarded for graduating as valedictorian (highest GPA) of the Department of Economics

Scholarship, Seoul National University, through 2014

Eminence Scholarship, Merit-Based Scholarship, Superior Academic Performance Scholarship

Research Grant for Undergraduate Students, Seoul National University, 2014

The Chief Commissioner Award, Korea Fair Trade Commission, 2013

SERVICE

Reviews

Trainee Reviewer, Journal of Consumer Research

Attendee, Journal of Marketing/Journal of Marketing Research Reviewer Workshop, American Marketing Association Winter Academic Conference

Reviewer, Financial Planning Review

Reviewer, Association for Consumer Research North American Conference

Reviewer, Society for Consumer Psychology Annual Conference

Reviewer, American Marketing Association Academic Conference

Service to the University—University of Michigan

Experienced Graduate Student Instructor Panelist

Judge, UROP Research Symposium 2023

Grants Reviewer, Ross Doctoral Studies Research Grant

Vice President, Korean Graduate Student Association