Ying Li
Hello! My name is Ying Li (李颖). I earned my Ph.D. in Business Administration at the Gies College of Business, University of Illinois at Urbana-Champaign (UIUC). I am currently an assistant professor in the Department of Management at Hong Kong University of Science and Technology (HKUST). Prior to that, I worked at Universidad Carlos III de Madrid in Spain.
The central question that drives my research is: Why is the same innovation categorized or interpreted differently by different audiences (e.g., those in different regions), and what is its consequence for industry evolution?
In my dissertation recognized with multiple awards, I used the American movie theater industry (1896-2020) as my empirical context to investigate how the different interpretations of the meaning of a new technology (e.g., movie projection, sound synchronization, TV broadcasting, and streaming technologies) in different geographic communities shape localized dynamics of the movie theater industry's emergence and evolution.
Situated at the intersection of technology, culture, and local communities, my research brings geographically bounded audience cognition to the foreground in innovation and entrepreneurship research. I am particularly interested in settings of cultural and creative industries.
Drop me a note if you'd like to connect!