Ying Li

Hello! 你好! ¡Hola!

I am an assistant professor in the Department of Management at the Hong Kong University of Science and Technology (HKUST). I hold a Ph.D. in Business Administration from the Gies College of Business, University of Illinois at Urbana-Champaign. I previously worked at the Carlos III University of Madrid in Spain.

My research focuses on social interpretations of an innovation's meanings and their market consequences. I'm particularly interested in cultural and creative industry settings, such as movie theaters/movies, TV shows, and video games. My work typically leverages archival, longitudinal data that capture entire populations of firms or products during key evolutionary periods of an industry, and I often triangulate my findings with qualitative or experimental data.