Assistant Professor of Marketing and Business Economics
School of Business, University of Pittsburgh
Welcome! I am an Assistant Professor in Marketing and Business Economics at the University of Pittsburgh School of Business. I study the economics of digital technology, with a focus on privacy, competition, and fairness. My research lies at the intersection of marketing and public policy, particularly in relation to competition and consumer protection in digital markets. More broadly, my work aims to understand how market incentives and institutions shape the distributional consequences of marketing and technological innovations for consumers.
I hold a PhD in Management from MIT Sloan School of Management.
Chech my CV here and research here.
Ph.D., Management (Marketing), Sloan School of Management, Massachusetts Institute of Technology, 2024
M.S., Management Research, Sloan School of Management, Massachusetts Institute of Technology, 2021
B.B.A., Accountancy, Antai College of Economics and Management, Shanghai Jiao Tong University, 2018
Recipient of the Outstanding Graduate of Shanghai
Email yiw386[at]pitt.edu to get in touch with me.