As the warm May sun bathes the cobblestone streets of Yerevan, the city begins to hum with a unique energy. The air fills with the clinking of glasses and the convivial buzz of conversation, marking the arrival of the much-anticipated Yerevan Wine Days.
This annual festival is a profound immersion into a winemaking heritage that stretches back over six millennia. For any oenophile or curious traveller, planning a trip around this event is the ultimate way to experience the country, and the perfect centrepiece for one of the many comprehensive holiday packages available  with Armenia’s tourist visa.

Attending the Yerevan Wine Days is a chance to witness this exciting evolution firsthand. So, start looking at a host of Armenia holiday packages because you will need one that covers it all.

Beyond the Festival: A Journey with Armenia Holiday Packages

While the festival itself, centred on the famous Saryan Street, is a fantastic introduction, the true soul of Armenian wine lies beyond the city limits. The most enriching Armenia holiday packages are designed to take you on a deep dive into the regions where the magic happens.

A scenic drive to the Vayots Dzor region, Armenia's premier wine-growing area, is an essential pilgrimage. Here, the past and present of winemaking collide. Visitors can stand in the Areni-1 cave, where archaeological excavations revealed the world's oldest known winery, a staggering 6,100 years old. This humbling experience is often paired with tastings at nearby gems like Tushpa Wines or Trinity Winery, where the unique flavours of local grape varieties like Areni come to life. A well-put together Armenia holiday package will cover these places based on your interests and more.

These curated tours are a hallmark of well-structured Armenia holiday packages, ensuring travellers don’t just see the sights but taste the history. The journey through Vayots Dzor often includes a stop at the magnificent Noravank Monastery, a 13th-century architectural marvel set within a stunning red-rock gorge. It’s moments like these—sipping a fine wine with a view of natural splendour—that define the Armenian experience; and a good Armenia holiday package will cover it all.

Yerevan: The Beating Heart of Armenian Wine Culture

The capital city, Yerevan, serves as the perfect base for exploration. A city tour reveals its elegant charm, from the grand Republic Square to the panoramic views from the Cascade Monument. But for wine lovers and those that plan ahead with Armenia holiday packages, the city’s true treasures are its institutions dedicated to the art of viniculture.

A visit to the historic Noy Wine and Brandy Factory offers a taste of deep-rooted tradition, touring its cellars and understanding the legacy of Armenian brandy and wine production.

Furthermore, the burgeoning modern scene is on full display at boutique establishments and larger factories alike. A visit to the Armenia Wine Factory showcases how innovative techniques are being blended with ancient heritage. The costs for these tours will be mentioned in your Armenia holiday packages so that you’re always well prepared.

For those seeking a more intimate experience, family-owned wineries like Alluria Wines or Van Ardi, often included in specialised Armenia holiday packages, offer a personal touch and a focus on sustainable practices and unique terroir. The Voskevaz Winery provides another dimension, renowned for its traditional clay karas (amphora) winemaking methods, a technique that echoes the practices of the ancients.

To tie the entire history together, a stop at the Wine Museum of Armenia is a must. It provides a fascinating narrative arc, tracing the evolution of winemaking from its earliest origins to the vibrant, modern industry celebrated today.

Crafting Your Perfect Armenian Wine Journey

The beauty of planning a trip for the Yerevan Wine Days 2025 is the sheer variety of experiences available. The festival offers a relaxed, street-level celebration, while the surrounding regions provide depth and context. The key is finding an itinerary within an Armenia holiday package that balances structured exploration with free time to simply wander Saryan Street, glass in hand, soaking in the vibrant atmosphere.

This is where selecting the right tour operator becomes crucial. The most rewarding Armenia holiday packages are those that seamlessly blend cultural sightseeing, such as a visit to the UNESCO-listed Zvartnots Temple, with immersive wine tastings and gourmet lunches paired with celebrated local vintages. They handle the logistics—from comfortable transport to expert guides—allowing you to fully immerse yourself in the flavours and stories of the land.

By choosing one of the dedicated holiday packages focused on this celebration, you are not just booking a trip—you are securing a passage into the heart of one of the world's most historically rich wine destinations. It’s a journey of discovery that will leave your palate enriched and the perfect Armenia holiday package will cover it all and more.