Welcome!
Miyea Kim
Assistant Professor l Marketing
Business School
Changwon National University
Research Interest
Consumer Behavior in New Technology, Symbolic Consumption, Consumer Experience, Older Adults, and Information Diversity
Education
Ph.D. in Marketing, Sungkyunkwan University
MS in Economics, Sungkyunkwan University
BS in Economics, Sookmyung Women's University
Journal Articles
1. Kim, Miyea, Mina Jun, and Jeongsoo Han (2023). The relationship between needs, motivations and information sharing behaviors on social media: Focus on the self-connection and social connection. Asia Pacific Journal of Marketing and Logistics, 35(1), 1-16.
2. Jiang, Qi, Miyea Kim, Eunju Ko, and Kyung Hoon Kim (2023). "The metaverse experience in luxury brands", Asia Pacific Journal of Marketing and Logistics, Vol. 35 No. 10, pp. 2501-2520.
3. Miyea Kim, Joohyun Oh, Beomsoo Kim. (2021), “Experience of digital music services and digital self-efficacy among older adults: Enjoyment and anxiety as mediators,” Technology in Society, Volume 67
4. Jong Min Kim, Miyea Kim, and Sookyoung Key (2020), “When profile photos matter: the roles of reviewer profile photos in the online review generation and consumption processes,” Journal of Research in Interactive Marketing, Vol. 14 No. 4, pp. 391-412.
5. Miyea Kim, Jeongsoo Han, and Mina Jun (2020), “Do same-level review ratings have the same level of review helpfulness? The role of information diagnosticity in online reviews,” Information Technology & Tourism, 22(4), 563-591.
6. Oh, Joohyun, Miyea Kim, and Beomsoo Kim (2023): 129-152. Examining the Effect of Older Adults’ AI Speaker Experience on Loneliness: The Mediating Effect of Self-efficacy and Life Satisfaction. 소비자정책교육연구, 19(3), 129-152.
7. Chung K. Kim, Myungsoo Lee, Miyea Kim, & Mina Jun (2023). How Did Top Asian Brands Transform into Such Strong Brands? An Analysis of Top Winning Asian Case Studies in WACC 2022, ACADEMY OF ASIAN BUSINESS REVIEW, 9 (1), 63-71.
8. 옥경영, & 김미예. (2022). 5060 세대 소비자의 웨어러블 디바이스 수용 분석: 기술준비도를 통한 시장세분화를 중심으로. 소비자정책교육연구, 18(2), 105-122.
9. 전미나, 김미예, & 한정수. (2022). 디지털 트랜스포메이션 시대, 시니어 소비자의 디지털 소비여건 신뢰 형성 요인 연구. 지식경영연구, 23(4), 91-112.
10. 김민진, 김미예, 김범수. (2021). 코로나 19 안전안내문자 정보 속성 분석: 필수 정보 요인과 프라이버시 침해 정보 요인을 중심으로. 지식경영연구, 22(2), 227-246.
11. 김미예, 옥경영. (2021). MZ 세대의 소비자책임인식, 소비자교육이 지속가능소비에 미치는 영향: 기업책임행동의 매개효과를 중심으로. 소비자정책교육연구, 17(3), 63-82.
12. 김미예, 전미나 (2020), “소비자 무력감이 소셜 미디어 속 나르시즘적 자아 표현에 미치는 영향,” 지식경영연구, 21(3), 89-103.
13. 김미예, 옥경영 (2020), "소비자의 지각된 경제력이 브랜드 고정관념, 브랜드 애착을 통해 브랜드 지지행동에 미치는 영향," 소비자학연구, 31(2), pp. 83-103.
14. 옥경영, 김미예 (2020), "1인 크리에이터 컨텐츠 구매의도에 대한 영향요인 분석: 중국 2030 소비자를 중심으로," 기업경영연구, 27(2), pp. 71-87.
15. 김미예 (2020), "The Effect of Consumers’ Cognitive and Practical Knowledge in Accepting obile Banking," 소비자정책교육연구, 16(1), p.89-108.
16. 김미예, & 옥경영. (2019). 치아교정치료 서비스 만족 영향요인 연구: 의료소비자 기대의 매개효과를 중심으로. 소비자학연구, 30(1), 93-110.
Conference Paper
1. Kim, Miyea, Qi Jiang, Kyohong Jin, Kanghyeon Shin, Hakil Moon, Eunju Ko, and Kyung Hoon Kim (2023), "Creator Generated Value in The Asian Virtual Creator Economy and Its Implications For Virtual Working Wear," Marketing and the Creator Economy Conference at Columbia Business School
2. Kim, Miyea, M. Jun, and J. Han (2023), “THE ROLE OF AVATAR: HOW DO WE CREATE THE POSITIVE CONSUMER EXPERIENCE IN THE ERA OF THE METAVERSE?,” American Marketing Association 2023 Summer AMA
3. Mina Jun, Miyea Kim, and Jeongsoo Han (2023), “Avatar and self-concept in the era of metaverse,” 2023 Global Marketing Conference
4. Kim, Miyea, J. Han, and M. Jun (2022), “WEARABLE DEVICES: HOW TO MANAGE CONSUMER ANXIETY THAT COEXISTS WITH POSITIVE PERCEPTIONS,” American Marketing Association 2022 Summer AMA
5. Kim, Miyea, J. Han, and M. Jun (2021), “What factors encourage information sharing on social media? The role of the self-connection,” American Marketing Association 2021 Summer AMA
6. Kim, Miyea, J. Han, and M. Jun (2020), “The Role of Information Diagnosticity in Online Reviews,” American Marketing Association.2020 Summer AMA
7. Kim, Miyea, J. Han, and M. Jun (2019), “Maladaptive Consumption, Society for Consumer Psychology,” 2019 SCP Boutique Conference