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YouTube is the Main Stream: Highlights from the 10th Annual Brandcast Delivered


People are watching more YouTube than ever — on mobile, on laptops, and these days, especially on our fastest growing screen, the TV. Over 120 million people streamed YouTube or YouTube TV on their TV screens last December in the U.S.1 Why is YouTube people's Main Stream? YouTube makes people feel happy, connected, and empowered -- and that's never been a more important halo for brands.


Today, at our tenth annual NewFront event, Brandcast Delivered, we brought advertisers together, virtually, to celebrate the content people need and the creators they love — as well as the brands who are making the most of the opportunity.


Hosted by Hasan Minhaj, advertisers received personalized experiences based on their specific passions and business objectives. The show featured multi-platinum selling recording artist, songwriter and trailblazer, Miley Cyrus, and fan-favorite creators like Tarek Ali and ZHC. Plus, we shared key announcements, like new interactive ad features for the TV screen, original content and a celebration of this year’s YouTube Works award winners. See the top takeaways below.