Reading List on Understanding, Predicting, and Influencing Human Behavior

Explanation of Behavior from the perspective of Biology (Genetics, Hormones, Evolution, etc):

1. Behave by Sapolsky (amazing book by Sapolsky, who has an extraordinary inter-disciplinary approach to explaining and predicting behavior)

2. The Selfish Gene by Richard Dawkins

3. Sapiens by Harari

4. The Gene: An Intimate History by Mukherjee

5. The major transitions in evolution by Smith and Szathmary

Explanation of Behavior from the perspective of non-linear dynamics:

1. Thinking fast and slow by Kahneman

2. The Tipping Point by Gladwell

3. Outliers by Gladwell

4. The long tail by Anderson

Explanation of Behavior from the perspective of psychology and sociology:

1. Critical questions in persuasion research by Boster and Carpenter

2. The Social Animal by Aronson and Aronson

Explanation of Behavior from the perspective of computational social science:

1. By by Bit by Salganik

2. Everything is obvious by Watts

Books on brands and a general understanding of marketing:

1. Marketing Management by Kotler

2. Start with Why by Sinek

3. Shoe Dog by Knight

4. Brand Gap by Neumeier

Explanation of Behavior from the perspective of spirituality:

1. Bhagavad Gita