如何轻松取得南非护照,【telegram:十852 55367074】（whatsApp:+852 55367074）办理如何轻松取得南非护照,购买如何轻松取得南非护照,定制如何轻松取得南非护照,出售如何轻松取得南非护照,办理如何轻松取得南非护照多少钱『真实办护照，可根据客户样本制版印刷』可加急 ,【telegram:+852 55367074】【WHATSApp:+852 55367074】『办理驾驶证、身份证id、居留证、各种证明，发货速度快。』 联系我们【飞机\whatsapp 同号:+852 55367074】如何轻松取得南非护照,如何轻松取得南非护照,如何轻松取得南非护照 Original Zinc Scale Zinc Scale Included in the topic #NetEase4#Game6#MiHoYo3 is a new friend?Remember to click on the blue word "Zinc Scale" to follow me ~ A daily in-depth investigation of science and technology and finance into the story behind the business. The peaceful and leisurely days in the past are gradually passing away. Written by Chen Dengxin and edited by Meng Huiyuan. NetEase is 21 years old and still three months away from its listing.On this occasion, the company has undergone subtle changes: the net profit in the fourth quarter of 2020 was 1.598 billion yuan, while the market expected 1.7 billion yuan, and the net profit was lower than market expectations; NetEase Cloud Music Vice President Li Yin resigned, NetEase Cloud Music CEO Zhu Yiwen was demoted; NetEase Youdao adjusted its business structure... Behind all this, NetEase is anxious about the future competitive situation.Games can be called the lifeline of NetEase, and it is currently facing challenges from miHoYo and Lilith. Can its position as the number two player in the industry really be as secure as gold?NetEase鈥檚 game growth is showing signs of weakness. Where is the next breakthrough?With the main gaming business anxious, why is it so difficult to figure out the second performance growth curve?There was Tencent, the pacesetter, and MiHoYo, the pursuer. In fact, the money-making ability of NetEase games is not impressive at first glance.According to NetEase's 2020 financial report, the net revenue for the year was 73.67 billion yuan, of which online game services accounted for about three-quarters, with net revenue of 54.6087 billion yuan, compared with 46.4226 billion yuan in 2019; net revenue from mobile games accounted for 71.9% of the net revenue from online game services, which was basically the same as 71.4% in 2019.NetEase is not having a comfortable life in 2020. This means that NetEase games not only exceeded the 50 billion yuan net income mark for the first time, but also exceeded 10 billion yuan for 11 consecutive quarters. Life seems to be quite smooth.However, upon closer inspection, internal and external troubles cannot be ignored.For the game business, net income in the fourth quarter of 2020 was 13.4 billion yuan, while it was 13.86 billion yuan in the third quarter of the same year, a decrease of 3.3% from the previous quarter, and it clearly encountered a growth bottleneck.Game researcher Yang Shuqing told Zinc Scale: "The mainstays such as "Fantasy Westward Journey", "Westward Journey" and "Onmyoji" are in the mature stage, and the inflow of fresh blood is insufficient. This is the reason why NetEase Games' quarterly revenue always hovers at more than 10 billion yuan and has been unable to reach the next level." However, its benchmark Tencent game is a different story.According to public data, Tencent Games鈥?net income in the third quarter of 2019 was 28.6 billion yuan, while its net income in the third quarter of 2020 was 41.422 billion yuan, which did not slow down the pace of growth.This means that Tencent Games鈥?net income in a quarter is approaching NetEase Games鈥?full-year net income performance, and the gap between the two is widening year by year.What's more critical is that catchers have emerged and are working hard to subvert the industry impression that "there are only three game companies in China, one is Tencent Games, one is NetEase Games, and one is called Others."Qi Lindong, who is engaged in the development of the game server main process, told Zinc Scale: "In the past, no one had ever thought of subverting the 'two supers and multiple powers' pattern. Now it seems that it is no longer a fantasy. MiHoYo and Lilith are constantly making leaps and bounds, faintly launching a sprint towards the third pole." According to App AnnieThe "2021 Mobile Market Report" was released, showing that Lilith's revenue ranked tenth among global game companies in 2020, and the first and third places were Tencent and NetEase respectively; and according to the Sensor Tower report, among the Top 10 iOS 2020 global revenue list, apart from Tencent, Lilith is the only game company with two games shortlisted.Compared to Lilith, MiHoYo is even more popular.The phenomenal game "Genshin Impact" created by miHoYo has topped the best-selling list in more than 30 markets including China, Japan, and the United States. As of the end of 2020, its total global mobile revenue was close to US$560 million. MiHoYo became the mobile game manufacturer with the fastest growth in global revenue in the fourth quarter of 2020.MiHoYo founder and CEO Cai Haoyu recently revealed at an exchange meeting organized by the Shanghai Jiao Tong University Silicon Valley Alumni Association that after "Genshin Impact" was launched at the end of September 2020, "MiHoYo's revenue exceeded 5 billion yuan, doubling its revenue year-on-year." In other words, MiHoYo's net income in 2021 is conservatively estimated at 12.5 billion yuan, and the popularity of "Genshin Impact" has not diminished now, and the net income is actually more likely to be higher.Why is it so difficult to reverse the sluggish growth trend and continue to develop at this momentum? The fluctuations have continued for two or three years. NetEase has held the second position in the gaming industry for many years, and there is a possibility of changing hands.Against this background, NetEase's anxiety is reasonable. However, it is not easy to change the weak growth of its main game business in a short period of time. It currently faces two major challenges.On the one hand, live streaming has become an important entrance for game traffic and a key tool for maintaining the game ecosystem. NetEase lacks a say in this aspect because most of the top game live streaming platforms are owned by Tencent.In fact, NetEase has not thought about breaking out. It launched CC live broadcast early, but it has been tepid. It was not until the collapse of Panda Live in March 2019 that it saw a turn for the better. It released the "Panda Star Reception Plan" and promised that "if the earth is not destroyed, we will not owe wages" in an attempt to take over Panda Live's anchor resources and viewers.Unfortunately, in the competition for the territory vacated by Panda Live, Douyu and Huya became the biggest winners. The defeated CC Live still played a marginal role and was unable to contribute sufficient traffic to NetEase games.On the other hand, NetEase's borrowing style of play has been controversial. Dozens of its games such as "Identity V", "Knives Out", "Song of the Devil", "Backwater" and "Onmyoji" have been questioned as "plagiarism".For example, when "PlayerUnknown's Battlegrounds" was very popular, NetEase followed up and released "Knives Out" and "Terminator 2: Judgment Day", but the producer, Landong, sued the court.In the indictment, Blue Hole listed 25 infringements by NetEase Games, involving highly consistent promotional slogans, character designs, game styles, game prop designs, and game slogans.For another example, the famous "Onmyoji" is also controversial. It borrows from "Summoner" in terms of gameplay and "Over My Corpse 2" in terms of style.Some observers commented on this: "Copying the gameplay of A and then copying the style of B, they all choose niche games and copy them very skillfully. It seems that they do this kind of thing frequently." Under the borrowed play style, the "personality" of NetEase games collapsed. The image of "game enthusiasts" that they had painstakingly cultivated in the past was no longer easy to interpret. Over time, they fell into the dilemma of "resting on their laurels."You might as well recall how long ago NetEase Games was last out of the industry.In this regard, NetEase CEO Ding Lei said at the NetEase Future Conference in December 2020: "What technology companies lack is not the courage to 'go to heaven', but the innovative atmosphere to chase the stars and the sea. What everyone has to do is to shift from learning and imitation to true innovation as king." The revenue share of NetEase mobile games does not depend on games. In addition to supporting top-tier games, the tests NetEase faces are not easy.At the beginning of 2019, Ding Lei identified NetEase's four major strategies as "games, e-commerce, education, and music." E-commerce is NetEase's second largest strategic deployment after games. It did not create another "NetEase" as Ding Lei expected.NetEase CEO Ding Lei has been deeply involved in the field of overseas shopping. NetEase Kaola has ranked first in the industry, but because it burned too much money and saw no hope of turning around losses in a short period of time, it ultimately did not escape the fate of being sold off. The remaining NetEase Yanxian was unable to support itself and gradually faded out of the mainstream. Today, the e-commerce business is no longer listed separately in NetEase's financial reports.Compared with the decline of e-commerce business, the education business is quite successful.According to public data, NetEase Youdao's net income in 2020 was 3.168 billion yuan, a year-on-year increase of 142.7%, and its gross profit margin increased from 28.4% in 2019 to 45.9%.However, the education business is still small and will not be able to become NetEase's priority in a short time.As a result, the music business has become an important focus of NetEase, and Ding Lei has even personally taken charge of the music business.According to "LatePost", NetEase Cloud Music's high-level turmoil is due to "revenue has been unable to increase, and innovation has no results." NetEase Cloud Music's listing has made no progress. Ding Lei once said internally that executives should not think about cashing out, but should do things based on love.Under the spur of the moment, NetEase Cloud Music is undergoing subtle changes. It has launched the interactive conversation function "Kakan", joined the battle for the "Chinese version of Clubhouse", and entered the voice social track.It is undeniable that with the blessing of Musk's halo, Clubhouse downloads increased by 4.6 million people in just 15 days, and its valuation soared to US$1 billion, which made voice social networking burst out with huge imagination in the capital market.Despite this, it is unclear how far NetEase Cloud Music can go in the voice social track. After all, Clubhouse itself has encountered haze. Hackers can steal real-time audio, and "burn after listening" has become a joke.Alex Stamos, former security director of Facebook and current director of SIO, quipped: "Clubhouse cannot provide any privacy commitment for any conversation that occurs around the world." In addition, NetEase is also eager to develop its strength in the video field and plans to return to the video market and will invest 1 billion yuan to support its content creators.Ding Lei said in late January 2021: "Content videoization is one of the important development directions of NetEase in the future. NetEase attaches great importance to the value of content and content creators." The problem is that competition in the video track has already become fierce. Aiyouteng controls long videos, Douyin Kuaishou controls short videos, and medium videos have become the focus of competition between the two camps.Why would NetEase, which lacks a basic base, participate in the competition? How much noise could it make by spending 1 billion yuan? After all, the above-mentioned players are either themselves leading Internet companies, or they are backed by leading Internet companies.All in all, the game business is being attacked from both sides, and NetEase's past stable and leisurely days are gradually passing away. If it cannot find a second performance growth curve, how can it gain a foothold in the world in the future.From this perspective, the reason why NetEase is anxious stems from confusion about the future.END Chen Dengxin Email: cdx@cpcw.com Introduction: Investment changes life Key focus areas: listed companies, new energy Zinc Scale Daily in-depth investigation of science and technology and finance 房雅兄古沽短迫矣山翁丈沼倚毙露