Xitong Li

Associate Professor

HEC Paris

Email: lix@hec.fr

Department of of Information Systems and Operations Management

1 rue de la Libération, 78351 Jouy-en-Josas, France


  • I received the 2022 INFORMS Information Systems Society (ISS) Sandy Slaughter Early Career Award.

  • I serve as a Guest Senior Editor for Production and Operations Management, special issue "Social Technologies in Operations".

  • I serve as an Associate Editor on the editorial board of Information Systems Research from January 2022 to December 2023.

  • I have been granted for Hi! PARIS Fellowship, Center on Data Analytics and Artificial Intelligence for Science, Business and Society, 180 k€, 2021 - 2024.

Research Interests:

  • Topics: Economic and social impacts of using online data or information, online consumer behaviors, online word-of-mouth, digital marketing, digital learning and online education, MOOCs, prosocial behaviors, human-AI interactions

  • Methodologies: Applied econometrics, quasi-experiments, causal inference, field and laboratory experiments, data and business analytics

I served as a Program co-Chair for International Conference on Information Systems (ICIS) 2021. I hold a Ph.D. in Management (specialized in Information Technologies) from MIT Sloan School of Management, USA and a Ph.D. in Engineering from Tsinghua University, China. I received my bachelor and master degrees in engineering from Tsinghua University.