Xinyao Kong
Assistant Professor of Marketing
Naveen Jindal School of Management, The University of Texas at Dallas
Hi! I am an Assistant Professor of Marketing at the Naveen Jindal School of Management, the University of Texas at Dallas.
Research Interests
Dynamic decision-making, consumer finance, brands and branding, non-parametric methods
Contact
xinyao.kong@utdallas.edu
Naveen Jindal School of Management
University of Texas at Dallas
800 W Campbell Rd
Richardson, TX 75080
Publication
“Do ‘Made in USA’ Claims Matter?,” [Published Version]
with Anita Rao, Marketing Science 40(4):731-764, 2021.
Working Papers
“Non-parametric Estimation of Habitual Brand Loyalty,” [Latest WP Version]
with Jean-Pierre Dubé and Øystein Daljord
“Heterogeneous Consumer Dynamics and the Financing Gap” [Latest Version]
Work in Progress
“Stock-piling and the Discount Function,”
with Jean-Pierre Dubé and Vanessa Alwan
“The Impact of Caloric Deficit on Consumer Shopping Behavior,”
with Ali Goli and Pradeep Chintagunta