Xinyao Kong
Assistant Professor of Marketing
Kelley School of Business, Indiana University
Assistant Professor of Marketing
Kelley School of Business, Indiana University
Hi! I am an Assistant Professor of Marketing at Indiana University Kelley School of Business.
Research Interests
Dynamic decision-making, consumer finance, brands and branding, non-parametric methods
Contact
xk2@iu.edu
Kelley School of Business
Indiana University
1275 E 10th St
Bloomington, IN 47405
“Nonparametric Estimation of Demand with Switching Costs: the case of Habitual Brand Loyalty,” [SSRN, NBER WP]
with Jean-Pierre Dubé and Øystein Daljord, submitted
“The Price Transparency Impact on Negotiated Healthcare Prices,” [SSRN]
with Tong Guo and Yanwen Wang, submitted
“Heterogeneous Consumer Dynamics and the Financing Gap” [Latest Version]
“The Impact of Caloric Deficit on Consumer Shopping Behavior,”
with Ali Goli and Pradeep Chintagunta