E-Commerce Business Name Choose Ideas - Company Start

Source: DHgate, Tag: E-Commerce Tips

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To date, over 20 billion people buy goods and services from different e-commerce platforms across the world. That is having been said, one of the most crucial steps in starting an online marketplace is coming up with practical online retail business name ideas.
What exactly is a business name? In online business, a memorable name is the basis of any e-commerce platform store brand. The most appropriate online business name will be critical in gaining traction. It leaves in the mind of the customers and demonstrates to them your identity as a company. Despite offering quality products and services, you need an ideal and catchy business name to stand out in the highly competitive online business.
Lucky for you, you're at the right place to learn about coming up with a catchy business name for your online business. Keep it here for tips on creating a unique and appropriate name for an e-commerce company.
Things to avoid when naming your online business platform
Before you learn how to name your business, it is equally important to know what you should avoid when coming up with a business name.
Using a generic business name
When naming their company, the most basic thing business startups think about is to select a name that represents their company's history, vision, or unique offerings. However, it is important to note that if you settle on a more common name, you miss the chance to give your business a distinct identity.
Names that limit expansion
As you try not to make your business name too generic, it is also important that you do not limit it to a particular location or product. Otherwise, you will only limit your prospects of expanding your online business if you rename your business.
Difficult name to pronounce, read, or spell
In your quest to be unique, refrain from settling on a hard-to-read or spelling the business name, as it will be challenging for customers to recall and share it. Your online enterprise will need to retain as many customers as possible and rely on word of mouth during its initial stages. Since returning customers are likely to buy again, give them a name that they can easily recall and come back with their friends.
Deceptive names
Avoid deceptive names as much as possible, as they lead the wrong audience to your business. Potential clients will shy away when they realize your name does not meet their expectations.
Very long names
Today's marketing requires a completely digital experience which includes social media. For instance, social media platforms like Instagram and Twitter are very effective in enhancing awareness of the brand. However, they have character limitations for usernames.
If you have settled for a longer business name that does not meet the requirements of a given social media handle, you may be forced to create a shorter version of the name that may not be your real name. This means potential customers may not find you online if they search for you using your actual company name. Therefore, make sure your name is long enough to capture all details and short enough to meet the requirements of the social media platforms you plan to use for marketing purposes.
Name that is almost identical to competitors’
Ensure that your business name does not sound almost similar to others or has the same concept. It could reach a point where it takes a lot of work to differentiate yourself from others. In some worst-case scenarios, you risk being regarded as a "rip-off," which will ruin your company's reputation.
Name with two meanings.
You must be careful to refrain from settling on a name that may have a hidden meaning or a different interpretation. This consideration is especially essential when the different interpretation is perceived as indecent or offensive by a given section of your audience. In this regard, you will give a totally different impression than you intended.
Coming up with an ideal business name

Now that you know what not to include in your business name, here is what you should consider when coming up with a company name.
Use acronyms
The use of a set of initials has emerged as a popular and excellent way of naming companies. Most renowned companies use acronyms instead of full names because the shortened version can easily be remembered. For example, BBC (British Broadcasting Corporation) or UPS for United Parcel Service. Therefore, if you have a business name such as 'Pearce Marketing Agency, ' think of something like PMA.
Use mash-ups
Creating mash-ups is one of the most creative ways of creating an ideal business name. Think of two or more words that are significant to you and your business. See if there is a way the names can be combined, either in pieces or fully. For instance, some well-known mash-up names include Netflix, a combination of "internet" and "flicks." Therefore, as you try to mash up your name, think of something like "saladGo," which can readily point out that your business is an eatery that focuses on salads-to-go. You can use a few words to create an imaginative name that people can easily relate to and recall.
Get inspiration from literature and mythology.
One of the most iconic brands that adopted this business naming strategy is Nike. The name is drawn from Greek mythology, meaning a goddess of victory. Other renowned companies with mythological names include Mars, Hermes, and Oracle. In case you still need to become familiar with naming your company using the mythology strategy, it is recommendable that you conduct some research to find out if there is a mythological term that is appropriate to your business.
For example, you are operating a wine shop. Is it possible for you to work with 'Bacchus' as your business name? Or you want to launch a make-up business, you could try 'Aphrodite,' meaning the goddess of beauty, as your brand name.
Utilize foreign words
Incorporating a non-native language in your business name ideas is the other creative way of naming your brand. This idea can make your brand exotic, exciting, and memorable for potential clients. An example is when you could be running a hair salon business with a French name or operating a restaurant with a Japanese name.
Try your name
Yes, it is your business, and there is nothing wrong with incorporating your name into it if it suits it well. Examples of popular brands that used founders' names include Boeing and Ben & Jerry's ice cream. They were named after William Boeing and BenCohen and Jerry Greenfield, respectively. Therefore, don't be shy to try different mash-ups of your name and see if you can get something cool for your company name.
Check on the map
There is a lot of inspiration; you can relate to anything to find a perfect name for your business. For instance, look at Amazon, one of the largest online marketplaces, whose name was inspired by the largest river in the world.
Mix up ideas
You can combine a number of things to come up with a unique name for your business. For example, you blend an idea from the map with your name or a foreign word. An example of such a name is IKEA, a combination of the founder's name (Ingvar Kamprad) and his hometown name (Elmtaryd Agunnaryd).
Take advantage of nicknames.
There are situations where we have been identified by a particular name for the whole of our life. You can utilize this as your business name for a personal touch. Alternatively, leverage your child’s name or nickname to create a sentimental business name. For example, the founder of Mercedes named it after his daughter. However, note that the name should be relevant and resonates well with your potential audience.
Partner with others
When starting a company, you could join hands with another business or merge with another company. Either way, you can blend different aspects of the two firms to come up with a new name that best defines the two companies. For example, the brand ‘20^th Century Fox' is a result of the merger between 20^th Century Pictures and Fox Film Corporation. Therefore, you can also partner with another company and create an excellent business name together.
Make the name descriptive.
When you start your business, you may think of some words that best describe it. Note them and try to picture how these words can sound on your business logo or banner. Consider something like 24-seven, which will readily tell people something special about your business: it is open 24 hours, seven days a week.
Use Latin
You might have had a different perception about those Latin classes in school, wondering where you could apply them in real life. Here is an opportunity, you can finally use what you learned to create a business name for your company. The language has been a significant source of ideas for some of thethe most successful business names, such as Volvo and Acer. Pick a Latin word that best represents your business, for example, Luxus for a luxury retail business or Samnus for a health-food café.
Tweak the spellings
When creating your business name, you can add or remove a letter or letters from a well-known word. This move will completely change the word's spelling to give your brand an entirely new, more attention-grabbing look. For example, Tumblr and Flickr are popular brands that omitted the "e" to create more concise and eye-catching names. Alternatively, you can pick words that have a significant meaning to your business and invent a new way of spelling them. For instance, Reebok is an invention drawn from the word “rhebok.”
Use abbreviations
As indicated before, an ideal business name must be a manageable length. Therefore, if you have a word or phrase that has a significant meaning to you, figure out how you can utilize part of it as your business name. For example, Cisco is a product of an appreciation of its founding location, San Francisco.
FAQ
How do I come up with a catchy business name?
You can always get creative and utilize the available information and resources to create a catchy business name. Some of the strategies you can use include:

• • Use of acronyms and abbreviations

  • Mixing things up

  • Creating mash-ups

  • Use of foreign words

How can I find a unique name?
There are several of getting a unique name for your business. One of them is tweaking the spellings of a common word or phrase to get a new word that is more attention-grabbing. Alternatively, you can use other strategies such as using symbols, and abbreviations, mixing things up or getting inspiration from mythology.
What is a word for fashion?
Fashion is a general term used to describe the way of doing something. There are several words for fashion, including style, mode, and rage.
What are the three types of brand names?
The three fundamental types of brand names include:

• • Suggestive

  • Descriptive and

  • Empty vessel

Can two brands have the same name?
Yes, there is a possibility. However, some conditions must be fulfilled for it not to be regarded as trademark infringement and ascertain the name's rightful owner. The conditions are:

• • Whether the businesses fall in the same sector or geographical location

  • Which brand used the name first?

  • Which brand registered the name first?

Conclusion
Settling on a captivating business name is crucial in starting an online business as it defines the business, gives the brand identity, and gets the user’s attention. Once decided on a given name, ensure it is available and secure a matching domain name. Additionally, you can set a social media handle for the name and start promoting it on different platforms. Overall, ensure that you keep your business name consistent with establishing a customer experience that will enhance the growth of your brand.