Deep Transfer Learning for Search and Recommendation

The WEB Conference 2020 Tutorial

Tutorial Slides

Public www2020-DTL-Tutorial


Tutorial Time

2:00 - 4:30pm on April 21, 2020 (GMT+8)

[WWW 2020 Schedule]

Overview

Training data sparsity is a common problem for many real-world applications in Search and Recommendation domains. Even for applications with a lot of training data, in the cold-start scenario we usually do not get enough labeled data. Transfer Learning is a promising approach to address this problem by bridging the generalization gap from the related applications into the new one. With the increasing adoption of deep neural networks in Search and Recommendation applications, deep models makes it easy to share model structures and parameters across different domains and are able to catch deep patterns hidden in complex feature interactions that traditional approaches might not be able to represent, which makes Transfer Learning integrate well with deep learning models. As a result, Deep Transfer Learning, which combines Deep Neural Networks with Transfer Learning techniques, has gained a lot of attention recently and been successfully applied to many real-world applications.

This tutorial offers an overview of Deep Transfer Learning approaches in Search and Recommendation domains from an industry perspective. In this tutorial we will first introduce the basic concepts of Transfer Learning and Deep Transfer Learning. We will then introduce the 3 major categories of Deep Transfer Learning techniques, and provide a comprehensive review of each category with discussions on concepts and examples from recent deep learning researches and applications. Then we will focus on the recent developments of Deep Transfer Learning approaches in the context of Search and Recommendation domains, and finally introduce an example of our practice on using Deep Transfer Learning to model user behavior representations at Linkedin.


Contributors

Yang Yang (Senior Staff Software Engineer at LinkedIn Inc., USA),

Sen Zhou (Senior Software Engineer at LinkedIn Inc., USA),

Jian Qiao, (Senior Software Engineer at LinkedIn Inc., USA),

Bo Long (Engineering Director at LinkedIn Inc., USA),

Yanen Li (Engineering Manager at LinkedIn Inc., USA),

Mingyuan Zhong ( Staff Software Engineer at LinkedIn Inc., USA)


Tutorial Outline

Part 1. Introduction

  • Overview of Search and Recommendation

  • Transfer Learning in Search and Recommendation

Part 2. Deep Transfer Learning

  • Preliminaries

  • Techniques of Deep Transfer Learning

  • Model Transfer

    • Sequential Training

    • Joint Training

  • Feature Representation Transfer

    • Domain Adaptation

      • Discrepancy-based

      • Adversarial-based

      • Reconstruction-based

  • Instance Transfer

    • Instance Transfer vs. Generative Data Augmentation

    • Instance Transfer with Feature Representation Transfer

Part 3. Deep Transfer Learning in Search and Recommendation

  • Introduction

  • Feature Transfer for Understanding and Representation

  • Model and Instance Transfer for Ranking

Part 4. Applications at LinkedIn

  • An End-to-end Example of Learning User Behavior Representation by Deep Transfer Learning at LinkedIn

Part 5. Conclusion

Presenters' Bios

Yang Yang is a Senior Staff Software Engineer and Tech Lead at LinkedIn. Before joining LinkedIn, Yang worked at Yahoo! Labs as a Scientist. She obtained her Ph.D. degree at Department of statistics, University of Michigan. She has produced various papers and patents on applying statistical methods and machine learning approaches to real data problem involving large scale data. She has published in conferences and journals including KDD, WWW, PAM, Statistical Analysis and Data Mining, The Canadian Journal of Statistics, IIE Transactions on Healthcare Systems Engineering, and Statistical Analysis for High-Dimensional Data.

Sen Zhou is a Senior Software Engineer at LinkedIn. Before joining Linkedin, Sen obtained his Ph.D. degree from Department of EECS, University of California, Irvine, working on data fusion and fault-tolerance in wireless sensor networks. He has published in journals including IEEE Transactions on Computers and Service Oriented Computing and Applications.

Jian (Jack) Qiao is a Senior Software Engineer at LinkedIn and graduated with Bachelor and Master degree from Department of EECS, University of California, Berkeley. He is a major contributor on multiple machine learning infrastructure projects at Linkedin, and he is currently working in AI Features Foundation team, focusing on creating horizontal machine learning features for all Linkedin's search and recommendation verticals through state-of-the-art modeling and infrastructure technologies.

Bo Long leads LinkedIn’s AI Foundations team. He has 15 years of experience in data mining and machine learning with applications to web search, recommendation, and social network analysis. He holds dozens of innovations and has published peer-reviewed papers in top conferences and journals including ICML, KDD, ICDM, AAAI, SDM, CIKM, and KAIS. He has served as re- viewers, workshops co-organizers, conference organizer committee members, and area chairs for multiple conferences, including KDD, NIPS, SIGIR, ICML, SDM, CIKM, JSM etc.


References

Introduction

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Deep Transfer Learning

Model Transfer

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Feature Representation Transfer

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Instance Transfer

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Deep Transfer Learning For Search and Recommendation

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  • deWet, Stephanie, and Jiafan Ou. "Finding Users Who Act Alike: Transfer Learning for Expanding Advertiser Audiences." Proceedings of the 25th ACM SIGKDD International Conference on Knowledge Discovery & Data Mining. 2019.

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  • Bo Wang, Minghui Qiu, Xisen Wang, Yaliang Li, Yu Gong, Xiaoyi Zeng, Jun Huang, Bo Zheng, Deng Cai, and Jingren Zhou. A Minimax Game for Instance based Selective Transfer Learning. In Proceedings of the 25th ACM SIGKDD International Conference on Knowledge Discovery & Data Mining (KDD ’19). 2019.