The Speakers

Workshop 3: Market Translation

This week’s workshop is centered around market translation.

During the workshop, we still start off by having two 15-minute presentations from our speakers: Denise Carter and Jun Huangpu. Following these presentations, we will be going through various different exercises that address the following questions:

  1. What strategies will your product use to capture market share?
  2. What does your business plan lack?
  3. How will you market your product or add visibility to your idea?
  4. What are the estimated time and costs to get your product approved?

Denise Carter

Email | LinkedIn

Chief Operating Officer and Co-founder

Company: Quoin Pharmaceuticals

Ms. Denise Carter has over 27 years of experience in the drug delivery and specialty pharmaceutical industries. Prior to co-founding Quoin, Ms. Carter was executive vice president of business development and corporate affairs at Innocoll, Inc., vice president of business development of the drug delivery division of West Pharmaceuticals, and she has held executive positions at Eurand and Fuisz Technologies (Biovail.) She has deep experience in business development, M&A, alliance management, corporate development, fund raising and investor relations. She can assist with company positioning, business plan development and modeling, investor targeting, company branding.


  • Pharmaceuticals

Jun Huangpu

Email | LinkedIn


Company: Cobbs Creek Healthcare

Dr. Jun Huangpu is a seasoned executive with over 20 years of sales, marketing and analytics experience in the pharmaceutical industry. He is currently leading Cobbs Creek Healthcare in developing new machine learning and predictive analytics processes to unleash the potentials of big data. With such experience, Jun Huangpu can guide you in solving healthcare problems in the pharmaceutical industry and assist you with all aspects of entrepreneurship.


  • Biotechnology
  • Operations
  • Pharmaceuticals
  • Data Analytics

Workshop 2: Solution Validation

This week’s workshop is centered around solution validation. We will be discussing how to go about developing solutions to the problems that you have been working on, using different analyses of how the solution would work and its role in solving the problem.

During the workshop, we still start off by having two 15-minute presentations from our speakers: Austin Deng and Ryan Walsh followed by Suzanne Garber.

Following these presentations, we will be going through three different exercises that address the following questions:

  1. What assumptions are you making in developing your product? How would you test those assumptions to make sure you're building a product that people want?
  2. What are other products/services in the market? How do they not solve your problem? Discuss positioning.
  3. Is your solution feasible? Discuss value creation.

Austin Deng and Ryan Walsh

Deng: Email | LinkedIn

Walsh: Email | LinkedIn

Program Lead (A. Deng) / Director (R. Walsh)

Company: Johnson & Johnson, Unilife

Austin Deng studied Materials Science & Engineering at Cornell University and is now completing his MBA at Wharton. His work experience includes working at Johnson & Johnson developing consumer medical devices, where he has had significant experience using design thinking combined with a deep knowledge of science, technology, business, clinical, and regulatory to help innovate and solve unmet consumer needs. Ryan Walsh studied Mechanical Engineering at UPenn and also received his MBA. He has been working across many companies in healthcare, including starting his own medical device company and selling it back to Johnson & Johnson, where he now works.

Suzanne Garber

Email | LinkedIn

Co-Founder of Gauze

Suzanne Garber wrote, produced, and directed the award-winning PBS documentary, “GAUZE: Unraveling Global Healthcare,” highlighting her journey to 174 hospitals in 24 countries to determine the “best” in healthcare. Her film-work led her to create the world’s most comprehensive network of hospitals outside the US. Previously, Garber was COO of ISOS where she referred over a million patients to international hospitals. An avid traveler, Garber has visited/lived in 100+ countries and holds dual US/EU citizenship. Garber graduated with honors from Rutgers (BA) and the University of Pennsylvania (MLA). She now teaches Innovation and Entrepreneurship at Temple University in Philadelphia.

Workshop 1: What Healthcare Problem would you Like to Solve?

During the workshop, we still start off by having two 15 minute presentations from our speakers: Dr. Ricardo Macarron and Kirthika Parmeswaran.

Following these presentations, we will be going through three different exercises that address the following questions:

  1. What is the specific market(s)/customer segment(s) that your problem is addressing?
  2. Is there a large, present unmet need? How will your product have a unique niche to fill?
  3. What are other products/services in the market? How do they not solve your problem? Who will be your biggest competitors and collaborators?

Kirthika Parmeswaran

Email | LinkedIn

CEO, Vital Start Health

Kirthika is a Wharton alum, DARPA award recipient and a healthcare entrepreneur with a background in R&D, product management, sales and strategy. She has extensive leadership experience in technology and healthcare managing cross-functional global teams, stakeholders and programs. With a penchant for innovation, she has lead new product development initiatives and worked on emerging technologies for the DoD, DARPA and internal corporate groups. A thought leader, speaker, she has provided advisory to corporate strategy groups and industry groups such as the GSMA and the FCC. She is currently the CEO of Vital Start, a University of Pennsylvania’s Penn Center for Innovation (PCI) early-stage venture focused on psychosocial interventions for maternal behavioral health using clinical virtual reality (VR). Kirthika has a Master’s in Computer Science from Washington University in St. Louis and an Executive Masters in Technology Management from University of Pennsylvania’s School of Engineering and Wharton School of Business. Given her experience in healthcare innovation, Kirthika can provide insights on the digital health landscape and guide you in different aspects of entrepreneurship including commercialization strategy.


  • Digital Health
  • Public Health

Ricardo Macarron

Email | LinkedIn

VP Target & Pathway Validation

Company: GlaxoSmithKline R&D

Ricardo is Vice-President of Target and Pathway Validation a department of GSK R&D responsible for validating novel genetic targets for drug discovery. Ricardo received both bachelor’s degree in Biology (1987) and PhD in Biochemistry (1992) from the University Complutense of Madrid (Spain). He also completed a master’s degree in Technology Management from the University of Pennsylvania (2006). He joined GSK in 1992, and has worked since in positions of growing responsibility within drug discovery. Areas of expertise include natural products, assay development, high throughput screening, small molecule discovery and development and target validation. In 2007 he co-founded a start-up, ID Diagnostics, closed in 2010. With such experience, Ricardo can guide you in solving healthcare problems in drug discovery and development and assist you with major hurdles in going from novel ideas to marketable products in pharma research."


  • Biotechnology
  • Digital Health
  • Pharmaceuticals