Welcome to WorldsByHekaya
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It’s more than a magazine—it’s an experience.
At WorldsbyHekaya, every story is a portal. We spotlight the creators, designers, and thinkers shaping the cultural pulse of Egypt, Riyadh, Dubai, and beyond. This is where luxury meets meaning, and creativity is more than aesthetics. It is identity.
Through thoughtful features, exclusive interviews, and intentional storytelling, we invite you into a world where narratives unfold slowly and artfully. A world where you don’t just read. You feel, reflect, and connect.
This is your front-row seat to the region’s most compelling talents and untold stories.
Welcome to the experience.
Most Exclusive Success Stories
Most Exclusive Success Stories
Fashion was never a choice for Samar Mosad as it has always been a language she lived. She creates bold, luxurious pieces where tradition meets modernity and strength meets subtlety. Each design carries thought and intention, allowing women to wear more than clothing. For each piece and design of Samar’s becomes an expression of who they are, confident and fully themselves.
For Habiba Hamdy, modeling became a way of understanding herself. In front of the camera, confidence found her naturally, reshaping how she sees her beauty and strength. Beyond the images lies a quieter depth, where sensitivity and thoughtfulness meet, allowing her to create work that feels both personal and deeply felt.
Turning menswear into motion, Nevien Ehab stretches structure into unexpected shapes and letting fabrics hold what words cannot. Her tailoring moves between sharp and fluid, power and softness, humor and desire, making garments that don’t just fit the body but inhabit it. Every collection is a conversation with masculinity. This is fashion that breathes, feels, and dares to be uncontained.
Some photographers capture faces and others capture something far more difficult to name. In Hamsa Hussein’s world, a portrait is never just seen. A portrait is felt as it unfolds somewhere between memory, emotion, and the quiet moment before a person speaks. A portait that lingers.
From playful experiments with fabric as a child to commanding the camera with quiet confidence, Nourhanne El Gammal has turned fashion into her language of expression. Travel, movement, and observation shape her presence, allowing her to translate stories that linger long after the photograph is laid eyes on.
Through a lens attuned to subtlety and emotion, every frame becomes more than an image. For Ahmed Emad, it is a story unfolding. Attention to the finest details of light, fleeting gestures, and overlooked details transforms ordinary moments into photographs that linger, quietly carrying feeling, narrative, and a memory that stays long after the shutter closes.
Menna Eljreatly moves through fashion like a quiet alchemist, turning subtle gestures, hidden textures, and whispers of confidence into designs that feel alive. Every piece Menna shapes carries intention as she translates energy, personality, and identity into something tangible. Clothing is no longer just worn, but resonates, lingers, and quietly marks the world.
Modeling became a home for Nour Thabet long before it became a career. Every frame she inhabits carries her confidence, her creativity, and the quiet strength of someone shaping her own path. Through her journey in front of the camera and across digital spaces, she turns presence into expression and moments into a story that is unmistakably her own.
Farah ElKadi, a multidisciplinary artist, moves seamlessly between photography, art direction, and production, shaping each moment with intention and care. Her vision guides every choice, transforming campaigns into immersive worlds where narrative, emotion, and luxury coexist. Every image becomes more than a frame as it carries the quiet authority of a story fully realized.
Mohammed Gabriel, Egyptian fashion designer and brand strategist, transforms fashion into identity. With authenticity, strategy, and creativity, he helps brands define their vision, stand out in crowded markets, and create lasting impact. Through his work, Mohammed empowers Egyptian and Arab brands to step confidently into the world, showcasing design with meaning and purpose.
Egyptian fashion model Salma Albohoty is reshaping the fashion industry through modesty, strength, and authenticity. As a rising hijabi model, she proves that the hijab is not a limitation but a powerful artistic statement. Salma’s expanding representation, challenging stereotypes, and redefining what confidence looks like across modern fashion.
Rising singer and rapper JouJou is redefining confidence through music. From childhood comfort in singing to fearless rap verses, her journey blends vulnerability, power, and multilingual artistry. Through deeply personal lyrics and bold performance, JouJou transforms insecurity into strength as she is becoming the girl she once dreamed of and inspiring others to do the exact same.
Rooted in heritage and shaped by intention, SANDS is an Egyptian fashion brand founded by Ahmed Saad that bridges tradition and modernity. Inspired by Old Cairo and Middle Eastern culture, the brand weaves sustainability, quality, and cultural pride into garments designed to endure beyond trends and generations.
Eslam El Qady brings authenticity and presence to every commercial story he tells. With a focus on human emotion, subtle performance, and memorable moments, he transforms fleeting seconds on screen into lasting impressions, creating campaigns that connect, resonate, and linger with audiences across Egypt’s evolving advertising landscape.
Founded by Lobna Ammer, Belta Belt reimagines accessories as personal narratives shaped through craftsmanship and customization. From statement belts to meaningful charms, Belta Belt blends Egyptian artisanal expertise with modern design, creating pieces that evolve with their wearers while celebrating individuality, memory, and lasting style beyond fleeting trends.
Kenzie Elshahawy embodies presence and intuition in editorial fashion, turning each moment in front of the camera into a story that feels alive. Through collaboration, focus, and quiet authenticity, she transforms imagery into experiences that linger, redefining modeling as an art of narrative, emotion, and enduring strength.
Hala Magdy translates fashion into a language of stills and motion, capturing garments as stories that move and breathe. Blending editorial creativity with commercial precision, she transforms photography and videography into immersive narratives that invite audiences to experience the essence of each design.
Shrouk navigates fashion and graphic design as a unified language, shaping brands through research, precision, and visual storytelling. Working across global markets, her practice moves beyond product creation into world-building, where garments, campaigns, and identity systems converge to form cohesive narratives that define contemporary multidisciplinary design.
Seif Shishtawy’s journey in modeling is one of self-discovery and emotional storytelling. Each shoot reveals new layers of his creativity, turning garments into feeling and images into stories. Guided by authenticity and connection, he seeks to celebrate individuality, redefine beauty, and transform every frame into an experience that resonates deeply.
Sama Elhawary, fashion designer and founder of Maison Ciel, is redefining haute couture through symbolism, craftsmanship, and individuality. Rooted in tradition yet driven by modern storytelling, her designs honour emotion, resilience, and thoughtful growth, creating garments that embody presence, purpose, and the quiet power of intentional luxury fashion.
From beauty pageants to content creation, Mohra Tantawy’s voice is grounded in authenticity and passion. From fashion to sustainability, her work reflects her creative vision while inspiring others to embrace confidence and individuality. Through every piece, she shows how creativity can empower audiences to express their utmost, unapologetic selves.
In an industry driven by speed and performance, Alaa Elsakka’s Fashion Talk podcast chooses depth. Through intimate, unfiltered conversations with creatives across the region, she explores identity, resilience, and purpose, redefining fashion as a language of truth, responsibility, and lived experience beyond surface aesthetics.
Ines Gharbi’s journey into modeling is less about fashion and more about presence. From overcoming introversion to finding confidence through storytelling and movement, her work reflects a woman deeply connected to herself through image, emotion, and energy to express strength, softness, and becoming.
Mahmoud approaches editorial photography as a language of identity, structure, and storytelling. Through carefully crafted visuals and intentional collaboration, he transforms concepts into cohesive narratives that speak directly to the viewer. Each shoot reflects a balance of creativity and purpose, where every element carries meaning.
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Ziad Tarek captures raw emotion through analog photography, where imperfection, silence, and honesty take center stage. Working with film, he transforms fleeting moments into intimate visual stories, embracing grain, shadow, and vulnerability as part of the narrative. Each image reflects a deep connection to feeling rather than performance.
Monika Medhat of MokMok Designs reimagines old denim with bold cuts, vibrant embroidery, and thoughtful craftsmanship. Each piece reflects her passion for sustainability, creativity, and individuality, turning forgotten materials into wearable art full of character and story.
Ramy Alsarrag’s journey intertwines identity, curiosity, and bold risk, tracing how a half-Egyptian, half-Palestinian model discovers his element. Through confidence, movement, and authentic expression, he navigates the challenges of the fashion world while staying true to himself.
Rooted beyond technique, Engy Yasser approaches beauty as expression. Guided by glow, detail, and deep personal connection, each look reflects mood, personality, and an unmistakable sense of presence — subtle, intentional, and expressive.
What began as a vision for alignment became a blueprint for fashion success. Karim Elhamy bridges creativity and strategy, transforming brands through insight, intuition, and precision, shaping the Middle Eastern fashion scene with purpose, rhythm, and intelligence.
Byhanaelmorshedy weaves emotion, precision, and personal expression into couture, creating gowns that honor modesty and sophistication. Each design tells a story through timeless craftsmanship and detail, empowering women with poise, elegance, and an unforgettable, quietly powerful presence.
Mohamed Baraa’s couture transforms garments into stories. Every stitch, silhouette, and detail speaks of artistry, heritage, and emotion, creating pieces that are more than clothing — they are intimate experiences that linger long after they are worn.
Josline Elkholy and Ezz bring Egypt’s timeless craftsmanship to modern wardrobes, creating pieces that celebrate heritage, meaning, and personal style. At Jozee, fashion becomes a bridge between artisans, culture, and the everyday wearer.
Omar Adel transforms imagination into visuals where instinct, emotion, and lived experience guide every frame. Using AI as a quiet collaborator, he crafts worlds that feel personal, atmospheric, and unmistakably human, letting ideas unfold without limits.
Living between Australia and the Middle East, Azeez approaches fashion as a space of coexistence. Exploring how culture, identity, and personal style intersect is his passion, revealing a modern narrative where heritage and Western fashion move together, naturally and without boundaries.
Shaping Egypt’s modeling scene, David Agban, co-founder of TFP Agency, empowers models locally and globally by championing diversity, nurturing authentic talent, and promoting professionalism, all while breaking traditional casting standards and redefining what it means to succeed in fashion.
Born from Alya Othman’s journey embracing her natural curls, Curlit is a curly hair brand offering science-backed haircare for natural curls. With frizz control, curl definition, and simple routines, it empowers confidence, individuality, and authentic self-expression.
Misha Rizk, a fashion designer known for bold, emotion-driven creations, blends strength, vulnerability, and individuality. Her work produces expressive garments rooted in storytelling and expert craftsmanship, speaking beyond trends while celebrating personal identity and modern self-expression.
Mariam Madkour speaks through form, texture, and intention. Her designs translate emotion into structure, blending bold experimentation with timeless craftsmanship. Rooted in storytelling and driven by instinct, her work exists where feeling becomes silhouette — expressive, deliberate, and unmistakably her.
Michael Alfred builds worlds beyond the limits of reality. Through AI-driven vision and fearless imagination, he reshapes luxury storytelling into immersive, ethereal experiences. Each creation is a fusion of technology and emotion — precise, otherworldly, and unmistakably forward-thinking.
Hadeer Elmasry transforms fabric into a statement of confidence and self-expression. Through thoughtful design, rich textures, and intentional craftsmanship, her work celebrates individuality and power in every silhouette. Each piece tells a story — not just of fashion, but of identity, emotion, and the quiet strength found in being unapologetically yourself.
Broderie Muse sculpts elegance through intention and craft. Founded by Hana Sweilam, the brand reimagines garments as quiet statements — where structure meets emotion, and design becomes deeply personal. Each piece exists between sustainability and luxury, honoring the past while shaping something entirely its own.
What began as a bold experiment in color became a movement. Tie Dye reintroduced handcrafted design to Egypt — reviving artistry, celebrating individuality, and blending emotion with business.
Marwan Hazem is the chef who treats the kitchen like a studio — a place where architecture, fashion, photography, and emotion merge into edible art. His dishes are canvases, his ingredients are colors, and every plate he serves carries a narrative built from memory, feeling, and imagination.
Doaa Nawar transforms nostalgia into modern art. Her vintage-inspired vision revives the grace of the past while keeping it alive in today’s fast-paced fashion world. Each look she curates is a dialogue between eras — timeless, emotional, and unapologetically her.
Khaled Ali directs emotion at the edge of vision. His cinematic language blends fashion, music, and raw feeling into visuals that move before they speak. Every frame he creates is instinctive, intimate, and uncompromising — where mood becomes story and imagery becomes truth.
Manar Nasser commands the spotlight with fearless authenticity. Her presence blends confidence, femininity, and edge, turning every frame into a statement of self-expression. Each image she brings to life celebrates freedom, strength, and the beauty of owning who you are — unapologetically and in full light.
Jana Mehana is a hairstylist known for her soft, fluid approach that brings hair to life. Her work is rooted in emotion, presence, and the belief that true beauty feels effortless. Through subtle texture, natural flow, and intuitive touch, Jana helps people reconnect with the version of themselves that feels powerful, real, and quietly confident. Her artistry doesn’t imitate trends — it highlights identity.
Habiba Srour is a creative stylist and model known for her authentic, emotion-driven approach to fashion. She sees styling as storytelling — crafting narratives through textures, colors, and emotion. Guided by passion and purpose, Habiba continues to redefine modern styling by blending timeless elegance with raw individuality.
Adnan Sabbagh is a Syrian fashion designer whose work bridges emotion, memory, and identity. Known for his deeply personal collections and experimental design process, Adnan transforms storytelling into structure and emotion into fabric. His vision explores how fashion can express healing, belonging, and the beauty found in rediscovery.
Adham Elbadry is the founder and creative director of Lo’ta, a Cairo-based creative production agency blending storytelling, strategy, and culture. Known for his authentic, cinematic approach, Adham champions real emotion over perfection, redefining modern content creation in Egypt and beyond. Through Lo’ta, he leads a new generation of creators who turn everyday moments into powerful visual stories.
Saleel, founded by Sara Al-Ghamdi, is a Saudi fashion brand redefining the abaya. Each piece blends heritage and modernity, turning tradition into wearable storytelling. From cultural motifs to contemporary silhouettes, Saleel creates abayas that embody pride, elegance, and meaning for women in Saudi Arabia and beyond.
For Hana Eldeeb, jewelry is a language of art, history, and emotion—crafted to tell stories that live beyond trends. Each piece reflects love, culture, and personal identity in timeless form.
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Ahmed Hany is a fashion and editorial photographer redefining how emotion is seen through the lens. What began as a quiet curiosity has grown into a distinct visual language — one that captures raw humanity, silent strength, and unspoken beauty. Each photograph tells a story beyond the frame, blending art and authenticity in every detail. Through his work, Ahmed proves that true visuals never sleep, they live, breathe, and connect people across moments and meaning.
Salma El Araby is a global hijabi model redefining modest fashion through confidence, creativity, and cultural pride. From Cairo to international runways, her work bridges identity and style, proving that modesty and modernity can coexist beautifully. Every collaboration and campaign tells a story of empowerment, authenticity, and global representation. Through her journey, Salma inspires women everywhere to embrace who they are, wear their values proudly, and take up space in every corner of the world.
POSTD, founded by Mohamed Salem El-Fiky and Yehia Mohamed Mourad, is a bold fashion house redefining modern elegance through fearless prints and expressive design. Supported by their manufacturing powerhouse, GenX, the brand merges craftsmanship with creativity to deliver statement pieces that embody confidence and identity. POSTD isn’t about trends but about presence. When you wear it, you don’t follow fashion, you define it.
Esraa Nawar is a model and couture designer redefining elegance through storytelling and self-expression. From her journey in front of the camera to creating her own fashion label, she blends modesty, confidence, and creativity into every design. Each piece by Esraa is a narrative of individuality — crafted to empower, inspire, and redefine what beauty means today.
For newlywed Mayada Hussein, her wedding band is more than gold but a living symbol of love, unity, and resilience. A circle with no end, it carries her story, her promise, and her most cherished memories in timeless elegance.
For Fitsall, fashion is freedom, an ever-evolving canvas where styling meets individuality. As a model and stylist, Fitsall redefines versatility by blending classic silhouettes with bold statements, creating looks that speak to every mood and moment. With an instinct for both elegance and edge, their work celebrates fashion as a language of self-discovery and confidence.
For Dr. Aliaa Kamar, science and skincare are two sides of the same passion. As a pharmacist and beauty educator, she simplifies complex formulas into knowledge people can truly use, helping her audience understand their skin beyond fleeting trends. Her philosophy is grounded in balance, self-care, and authenticity—building routines that glow from the inside out.
For Hypee, fashion is about rarity, identity, and community. Founded by Adham Badr and Bassam Mohammed, every design is limited to 55 pieces, making each one as exclusive as it is expressive. With in-house craftsmanship and a commitment to storytelling, Hypee turns wearers into co-creators—partners in a journey where hype fades, but identity lasts.
For Malak Hussein, modeling is both dream and devotion—a journey that found its true voice when she chose to wear the hijab. In merging professionalism with authenticity, she has carved a space where modesty meets high fashion, inspiring women to embrace their own style with confidence. Her work proves that elegance knows no boundaries.
For Ahmed Ashraf, fashion is a canvas where photography, styling, and direction converge. As a photographer, model, art director, and stylist, he captures not just images but atmospheres, moments where light, movement, and identity intersect. His multidisciplinary approach transforms fashion into visual storytelling, making every frame a blend of artistry and narrative.
For Hala Nagadi, ballet is more than movement, it’s a language of resilience, joy, and transformation. As one of Saudi Arabia’s pioneering ballet dancers and coaches, she has turned challenges into opportunities, opening doors for a new generation to embrace the art of dance. With every step, she proves that ballet is not just about technique, but about confidence, expression, and emotional freedom.
For Tailah, design is more than aesthetics—it’s the art of merging structure, story, and soul. Trained in interior architecture and refined through her journey as a creative consultant and event planner, she creates spaces and concepts that balance timeless beauty with strategic intent. From villas to brand identities, every project she touches is infused with emotion, functionality, and understated sophistication.
For Emy Elbiomy, beauty is more than skincare, it is a form of self-expression. As a skincare enthusiast and outfit stylist, she curates routines and looks that highlight individuality, confidence, and radiance. Her eye for detail bridges wellness and style, inspiring others to embrace both inner and outer beauty with authenticity.
For Zein Eldin, AI is not the star of the show, it’s the invisible hand that shapes beauty with precision. Known as the “digital couturier,” he blends innovation with timeless elegance, ensuring technology enhances fashion’s soul rather than competing with it. Each creation is guided by story, emotion, and identity, with AI serving as a powerful tool to expand creative possibility.
A modern voice shaping the future of Saudi luxury media, Linda Al-Faisal blends elegance, authenticity, and cultural pride in every story she tells. From screen to stage, she’s redefining what it means to represent a nation’s vision with grace and purpose.
A vision of elegance and empowerment, Grace the Brand by Aliaa redefines minimalism with heart, creating timeless pieces that celebrate every woman’s beauty, confidence, and individuality. This isn’t just clothing but a feeling of home.
With a needle, thread, and bold instinct, Mayar is rewriting the rules of personal style. Her journey from handmade beginnings to trend-savvy confidence is a celebration of curiosity, authenticity, and fearless fashion.
A creative force redefining what it means to be both brand and artist, Zeya invites us into her world of fluid identity, cultural tension, and unapologetic expression. This isn't just about fashion, it's about self-liberation.
For Nada, crafting by hand is a love letter to slowness, intention, and human connection. Through @oopsiemadeart, she's building a legacy rooted in workshops, storytelling, and the magic of making things with soul.
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