Please read this Privacy Policy carefully to understand our policies and practices regarding your Personal Data (as defined below) and how we will treat it.
This Privacy Policy applies to SuBa games, apps, websites and related services (together the “Services” or “games”, “apps”, “websites” for individual categories). This Privacy Policy explains how we, and affiliated companies (collectively, "SuBa" or "we", "us", "our") collect, use, secure, and/or disclose end-users’ (“you” or “your”) or otherwise processes your personal information when you use our Services.
INFORMATION WE COLLECT AND HOW
While using our Services, we may ask you to provide us with certain personal data or personal information that can be used to identify you (“Personal Data”, or “data” or “information”). We may also collect Personal Data automatically, or from third-party partners or services. The Personal Data we collect includes:
Device Information
When you download and use our Services, we automatically collect information on the type of device you use, operating system, resolution, application version, mobile device identifiers (such as your device ID, advertising ID), language, time zone and IP address.
Usage Information
We collect information automatically about your activity through our Services, such as the date and time you used a service, features you have used, your in-app purchases history, subscriptions, your interaction with advertisements, and data generated when you use our Services (for example your game progress which may be stored with your Apple ID on iCloud for iOS Devices or with your Google Play Games profile for Android Devices in some of our Services).
Location and Other Information
We may collect, with your consent, other information such as precise geolocation (latitude and longitude) using information including GPS, Bluetooth or Wi-Fi connections. Similarly, we may ask for access to your camera in case you want to use certain features of our Services.
Information we obtain from third parties
We may receive information about you from our third party service provider, who collect this information through our Services in accordance with their own privacy policies. A list of the third parties that operate in our Services can be found in the APPENDIX B below.
Cookies and similar data collection technologies
We and our third party advertising networks and their partners may use cookies and similar technologies, such as mobile “SDK”, to provide and personalize our Services and to provide targeted advertisements. Some of these technologies can synchronize behavior across different mobile apps, devices and websites so that advertisements can be tailored to your interests. This process is called personalized advertising. In addition, we and certain advertising networks may access your inventory of installed apps to avoid advertising already installed apps. If you'd like to opt-out from having advertisements personalized in this way on your mobile device, please see the ‘Opt-out of targeted advertising’ section below.
For more information on how third parties may use cookies in our Services, go to APPENDIX A and APPENDIX B further below.
PURPOSES FOR WHICH WE WILL USE YOUR PERSONAL DATA
We have set out below a description of the ways in which we use your Personal Data, the legal bases we rely upon to do so and to provide you with an option to opt-out of certain practices, where applicable. We may use your Personal Data:
To provide and maintain our Services, recognize you when you return to our apps, and perform essential business operation, our legal basis for processing is performance of a contract with you which you entered into with us when you download our Services and accept our End User License Agreement.
To administer and protect our Services (including troubleshooting, data analysis, testing, support, fraud, reporting and hosting of data). Our legal basis for processing is legitimate interests for running our business, provision of administration and services.
To cross-advertise our Services and products and to send push notifications for changes to our Services, to allow you to participate in new features of our Services when you choose to do so. Our legal basis is legitimate interests to be able to advertise our Services and products to our users and keep our users updated about our Services and our new features in accordance with your preference.
To opt-out of receiving advertisements for our Services and products, send us a request through the in-app support feature, by going to our app -> click on three dots (or more) -> click help (or support) -> and then click Contact us (or +) and send us your request.
You can opt-out of receiving push notifications by turning them off at the device level through the settings of the device.
To serve personalized advertisements in our Services using third-party advertising networks. Our legal basis is legitimate interests to run our business. However, if you are in the European Economic Area, Norway or Switzerland, some of our third-party advertising networks, will rely on your consent to process Personal Data in order to provide personalized advertising to you, therefore you will be asked whether you consent to the collection of your mobile device advertising identifier and IP address so that they can provide a personalized advertisement experience.
To opt-out or withdraw your consent from receiving personalized advertisements, see the “Opt-out of targeted advertising” section below.
RETENTION OF PERSONAL DATA
We will retain your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.
We will also retain Usage Information for internal analysis purposes. Usage Information is generally retained for a shorter period of time, except when this data is used to improve the functionality of our Services, or we are legally obligated to retain this data for longer time periods.
Your Personal Data collected through our Services will be deleted when they no longer serve one of the above-mentioned purposes but in any event, your Personal Data will be deleted after 14 months of inactivity in your use of our Services. Once we have deleted your Personal Data, you will not be able to exercise the right to access, the right to erasure, the right to rectification or the right to data portability.
Your Personal Data collected through our Get in Touch forms will be deleted after 2 years from the date of receipt. Once we have deleted your Personal Data, you will not be able to exercise the right to access, the right to erasure, the right to rectification or the right to data portability.
YOUR RIGHTS AND OPTIONS
Access Personal Data we hold about you
You have the right to request access to your Personal Data collected through our Services. Following your request, we will provide you a copy of your Personal Data in an electronic format.
For Personal Data you send us through our Get in Touch form on our website, simply send us your data access request through the same form as a Customer Support ticket.
Other rights
You also have other rights such as to correct your data, have your data deleted, object how we use or share your data, and restrict how we use or share your data. You also have the right to withdraw consent where you have previously given your consent to the processing of your Personal Data, for example by turning off camera access in your mobile device settings. This will not affect any data processed before such withdrawal.
Opt-out of targeted advertising
To show you personalized advertisements in our apps we use third-party advertising networks and their partners, including those that need your consent and listed in ‘APPENDIX A - Advertising networks and their partners’ below, to deliver advertisements that are tailored to you based on a determination of your characteristics or interests. To do so they use personal and non-personal information such as advertising identifiers, such as the Android advertising ID and/or Apple's ID for advertising (IDFA), and/or other tracking technologies to enable and optimize this advertising procedure.
You can opt-out from personalized advertisement experience, at any time by checking the Privacy Setting tab in any of our apps or under the privacy settings of your iOS or Android device.
For iOS Devices:
Open Settings
Select Privacy
Select Advertising and enable "Limit Ad Tracking"
For Android Devices:
Open Settings
Select Google
Select Ads and enable "Opt out of Ads Personalization"
When you choose to opt-out, advertising networks will consider this choice as a withdrawal of consent to personalized advertisement experience and they will show contextual advertisements and not personalized advertisements based on your interests. Note: Irrespective of your choice and/or your device settings, you will continue to see non-customized advertising (e.g. “contextual” advertising) and you may continue to receive personalized ads from our third-party ad networks that obtain your consent on other apps and/or websites. For more information go to ‘APPENDIX A - Advertising networks and their partners’ below.
PURPOSES FOR WHICH WE WILL SHARE YOUR PERSONAL DATA
We may share the above categories of Personal Data for certain business purposes, including:
Storage
Personal Data of our users are stored in our data centers of our third party service providers in Canada and Germany, who act as data processors
Sharing with our service providers and partners
We use certain service providers and partners to help us operate and improve our Services. These service providers and partners assist us with various tasks, including hosting and maintenance, on-going development, analytics, customer care and marketing.
We may also share, or otherwise “sell” the above categories of Personal Data for the following purposes, noting that a "sale" of personal information does not have the literal meaning of the word “sell” and as broadly defined under the California Consumer Privacy Act (and discussed in greater detail below) includes any sharing of information with third parties in exchange for “valuable consideration”:
Advertising
We may share or otherwise “sell” information with advertising partners who distribute advertising in our Services. For further information on the advertising networks which may receive this information, go to ‘APPENDIX A - Advertising networks and their partners’ below.
In addition to the above, we may share your Personal Data in the following circumstances or for the following purposes:
When required by law
We may also share information if we also under a duty to disclose or share your Personal Data in order to comply with any legal obligation, or to protect the rights, property, or safety of our business, our customers or others.
To enforce legal rights
We may also share information: (i) if disclosure would mitigate our liability in an actual or threatened lawsuit; (ii) as necessary to protect our legal rights and legal rights of our users, business partners or other interested parties; (iii) to enforce our agreements with you; and (iv) to investigate, prevent, or take other action regarding illegal activity, suspected fraud or other wrongdoing.
With your consent or at your request
We may ask for your consent to share your information with third parties. In any such case, we will make it clear why we want to share the information.
Cross-border data transfers
Sharing of information sometimes involves cross-border data transfers, including transfers outside of the EEA in accordance with the law. We only transfer Personal Data to entities in third countries that have provided appropriate safeguards to ensure that their level of data protection is in agreement with this privacy policy and applicable law, for example in accordance with the rules and procedures known as the EU-US Privacy Shield, or under contractual provisions which have been deemed by the European Commission to provide sufficient safeguards for Personal Data.
Social sharing features
Some of our Services offer social sharing features which let you share actions you take in our Services with other media. You must be over the minimum age limit that is prescribed by the legislation in the individual jurisdictions to use any social sharing features integrated in our Services. The use of such features enables the sharing of information with your friends or the public, depending on the settings you establish with the entity that provides the social sharing feature. Our Services have social features from the following providers:
AGE LIMITS
We appreciate the need to provide extra privacy protections to users who are children. Our Services are intended for general audiences over the age of 16 years. We do not knowingly collect personal information from children under 16 years of age. In order to request the deletion of Personal Data, for any reason, please use the in-app support feature in our Services or contact us at the address provided below and we will take reasonable measures to promptly delete such Personal Data from our records.
LINKS TO OTHER SITES
Our Privacy Policy may contain links to other sites that are not operated by us. If you click on a third-party link, you will be directed to that third party's site. We strongly advise you to review the privacy terms of every site you visit. We have no control over and assume no responsibility for the content, privacy terms or practices of any third-party sites or services.
CHANGES TO THIS PRIVACY POLICY
This Privacy Policy may change from time to time, and we encourage you to review it periodically. Your continued use of our Services signifies your acceptance of changes to this Privacy Policy.
In some cases, we may notify you of changes to this Privacy Policy with a prominent notice on our Services (for example by way of notification or pop-up), before the changes become effective and update the "effective date" at the top of this Privacy Policy.
CONTACT US
If you have any questions about this Privacy Policy, please contact us using email below.
susieblocks AT gmail.com
APPENDIX A - Advertising networks and their partners
For personalized advertising, the advertising networks and their partners, that are listed below, and would like your consent, if you reside in EEA, unless they have another legal basis for processing, may collect or receive device information from our apps and other apps that include personal and non-personal information, such as advertising (or ad) identifiers, IP address, or other information regarding the delivery of advertisements and your interaction with them, inventory of installed apps and/or other tracking technologies to provide measurement services, personalization, ad selection, delivery, reporting, and optimize targeted ads. Ad identifiers are non-permanent device identifiers such as the Android advertising ID and/or Apple's ID for advertising (IDFA). For more information on how to opt-out go to Opt-out of targeted advertising [hyperlink to take you above] further above. In addition, the advertising networks listed below, with the exception of Fyber, Mobfox, and PubNative who act as data processors upon our instructions, are independent data controllers in respect of your Personal Data and you can learn more about how each handles your data by accessing their respective privacy notices using the hyperlinks below.
Amazon Developer
Amazon Developer is an advertising service provided by Amazon, Inc. (US). Amazon does not require opt-in or opt-out signals from users in our Services, relevant signals are collected directly from the user upon creating an account in such service.
Privacy Policy: https://aws.amazon.com/privacy/
You can manage your personalized ad preferences in relation to Amazon directly from your Amazon account here: https://www.amazon.com/adprefs
AppLovin
AppLovin is an advertising service provided by AppLovin Corporation (US)
Privacy Policy: https://www.applovin.com/privacy
Chartboost
Chartboost is an advertising service provided by Chartboost, Inc. (US)
Privacy Policy: https://answers.chartboost.com/en-us/articles/200780269
Facebook Audience Network
Facebook Audience Network is an advertising service provided by Facebook, Inc. (US) that may collect or receive information from our apps and other apps and use that information to provide measurement services and targeted ads. Facebook does not require opt-in or opt-out signals from users in our Services, relevant signals are collected directly from the user upon creating an account in such service.
Privacy Policy: https://www.facebook.com/about/privacy/
You can manage your personalized ad preferences in relation to Facebook directly from your Facebook account.
Fyber
Fyber is an advertising service provided by Fyber Group. (Israel)
Privacy Policy: https://www.fyber.com/legal/privacy-policy/
Google AdMob and their partners
AdMob by Google is provided by Google Inc. (US)
For more information on how AdMob uses the collected information, please visit the Privacy Policy of Google: https://www.google.com/policies/privacy/
For more information on AdMob Partners, please visit: https://support.google.com/admob/answer/9012903
You can opt-out from AdMob by Google service by following the instructions described by Google: https://support.google.com/ads/answer/2662922?hl=en
Google AdSense
Google, as a third-party vendor, uses cookies to serve ads on our Service. Google's use of the DoubleClick cookie enables it and its partners to serve ads to our users based on their visit to our Service or other websites on the Internet.
You may opt-out of the use of the DoubleClick Cookie for interest-based advertising by visiting the Google Ads Settings web page: https://www.google.com/ads/preferences/
InMobi
InMobi is an advertising service provided by InMobi PTE Ltd (Singapore)
Privacy Policy: https://www.inmobi.com/privacy-policy/
Opt-out: https://www.inmobi.com/page/opt-out/
IQzone
IQzone is an advertising service provided by IQzone, Inc (US)
Privacy Policy: https://iqzone.com/about/privacy/
IronSource
IronSource is an advertising service provided by IronSource, Inc. (US) and does not require opt-in or opt-out signals from users in our Services, since they provide only non-personalized ads in our Services.
Privacy Policy: https://www.ironsrc.com/wp-content/uploads/2017/01/ironSource-Privacy-Policy.pdf
Liftoff
Liftoff is an advertising service provided by Liftoff, Inc. (US)
Privacy Policy: https://liftoff.io/privacy-policy/
Mobfox
Mobfox is an advertising service provided by Mobfox US LLC
Privacy Policy: https://www.mobfox.com/privacy-policy/
MoPub and their partners
MoPub is provided by MoPub, Inc. (US)
For more information on what information MoPub collects and how it's used, please read MoPub Privacy Policy: https://www.mopub.com/legal/privacy/
For more information on MoPub Partners, please visit: https://www.mopub.com/legal/partners/
You can opt-out from MoPub service by following the instructions on MoPub Opt-out page: https://www.mopub.com/optout/
MyTarget
MyTarget is an advertising service provided by My.Com B.V (Netherlands)
Privacy Policy: https://legal.my.com/us/games/privacy/
OpenX
OpenX is an advertising service provided by OpenX Software Ltd (US) and does not require opt-in or opt-out signals from users in our Services. Relevant signals are collected directly from Amazon for the users who have or create an account in such service.
Privacy Policy: https://www.openx.com/legal/privacy-policy/
PubMatic
PubMatic is an advertising service provided by PubMatic,Inc. (US) and does not require opt-in or opt-out signals from users in our Services. Relevant signals are collected directly from Amazon for the users who have or create an account in such service.
Privacy Policy: https://pubmatic.com/legal/privacy-policy/
Opt-out: https://pubmatic.com/legal/opt-out/
PubNative
PubNative is an advertising service provided by PubNative GmbH (Germany)
Privacy Policy: https://pubnative.net/privacy-policy/
Smaato and their vendors
Smaato is an advertising service provided by Smaato, Inc. (US)
Privacy Policy: https://www.smaato.com/privacy/ For more information on the Smaato Vendors, please visit: https://www.smaato.com/partner-list/
Stack (by Appodeal)
Stack is an advertising service provided by Appodeal Inc. (US)
Privacy Policy: https://explorestack.com/privacy-policy/
Unity Ads
Unity Ads is an advertising service provided by Unity Ads Inc. (US)
Privacy Policy: https://unity3d.com/legal/privacy-policy
Verizon Media and their vendors
Verizon Media, previously known as Oath, provides advertising services under their AOL, Yahoo and other brands.
Privacy Policy: https://www.verizonmedia.com/policies/ie/en/verizonmedia/privacy/index.html
For more information on VerizonAOL (OATH) Vendors, please visit: https://www.verizonmedia.com/policies/ie/en/verizonmedia/privacy/topics/thirdparties/index.html
Vungle
Vungle is provided by Vungle, Inc. (US)
You can opt-out from Vungle service by following the instructions as described by Vungle on their Privacy Policy page: https://vungle.com/privacy/
Yandex
Yandex is an advertising service provided by Yandex LLC (Russia)
Privacy Policy: https://yandex.com/legal/confidential/
Note: It is used only for users in Russia.
APPENDIX B - Analytics and other service providers
We use your information to perform our own analytics and to enable analytics provided by third parties and other essential functions. We use analytical information for supporting business analysis and operations, business intelligence, product development, improving the Services, personalizing content, providing advertising, and making recommendations. In order to learn about how your information is used by our analytics service providers, you can follow the hyperlinks in the list below to each provider’s privacy notice.
AppFigures
AppFigures is an analytics service provided by AppFigures, Inc. (US).
Privacy Policy: https://appfigures.com/privacy
AWS
AWS is cloud computing services provided by Amazon Web Services, Inc. (US).
Privacy Policy: https://aws.amazon.com/privacy/
Fabric
Fabric is an analytics service provided by Google Inc. (US)
Privacy Policy: https://policies.google.com/privacy
Facebook Ads conversion
Facebook Ads conversion tracking is an analytics service provided by Facebook, Inc. (US) that connects data from the Facebook advertising network with actions performed on the Services.
Privacy Policy: https://www.facebook.com/about/privacy/
Facebook Analytics
Facebook Analytics is an analytics tool provided by Facebook, Inc. (US) that may collect or receive information from our apps and other apps and use that information to provide measurement services.
Privacy Policy: https://www.facebook.com/about/privacy/
Firebase
Firebase is an analytics service provided by Google Inc. (US)
You may opt-out of certain Firebase features through your mobile device settings, such as your device advertising settings or by following the instructions provided by Google in their Privacy Policy: https://www.google.com/intl/en/policies/privacy/
Flurry Analytics
Flurry Analytics service is provided by Flurry, Inc. which is owned by Verizon.
Privacy Policy: https://www.verizonmedia.com/policies/ie/en/verizonmedia/privacy/index.html