If you’re looking to promote your business online, you’ll quickly find that most of the ways to do it cost money. Paid advertising, paid subscriptions, paid email marketing tools—they’re all out there, and they all come with a price tag attached to them. But they’re not the only way! There are plenty of free options to help you promote your business online and grow your audience at little or no cost to you. These five methods for promoting your business online for free are both practical and easy to use. Try them today!

1) Build An Email List

An email list is a tried-and-true way to keep in touch with your audience. It helps you show up when convenient for them, and they can do so from their inboxes. The longer your subscribers stay on your list and thus get exposed to your content over time, the more likely they will convert into customers.

2) Build A Blog

Establishing a blogging presence is a low-cost way to attract new customers and promote your brand. Start a relevant, well-written website that can be updated frequently with company news, industry information and your unique perspective on business trends. Then, use social media platforms to spread the word of your site’s existence—give away freebies or discount coupons to customers who share it with their network.

3) Engage On Social Media

Social media is free, and you can use it to promote your business. Not only does social media help you connect with current customers, but it’s also a great way to find new ones. But keep in mind that you need to focus on more than just posting photos of your product. When on social media, try to engage with others interested in your company or interested in the same things as you.

4) Use Facebook Ads

Facebook ads can help you reach a targeted audience and let you show potential customers what you have to offer, making it easier for them to buy from you. To see your ad, a person must be logged in to Facebook. When someone clicks on your ad, it takes them directly to your business page or website. The cost of running a Facebook ad is determined by factors such as how much you’re willing to spend per click and how many people see your ad (i.e., click-through rate). Many Wilmington NC Advertising Agencies are there who can help you with Facebook ads at reasonable prices if you are not a pro at it. All you have to do is find the best one.

5) Look Into Search Engine Optimization (SEO)

If you’re looking to promote your business online for free, search engine optimization is a great option. By optimizing and promoting your website on search engines, you can target new customers and bring in more traffic to your site—which means more sales. But be warned: SEO can take quite a bit of time and effort to perfect. However, if you want results, it’s worth putting in that work.