"This step is a testament to the amazing decade dubbizle had in this region," said Barry Judge, general manager at dubizzle UAE. "The co-founders also felt that dubizzle is in good hands to move forward to continue its development under OLX Group."

Founded in Dubai 2005, dubizzle allows users advertise goods or services and currently operates in eight countries across the Middle East and North Africa (Mena) region including Egypt, Lebanon and Saudi Arabia.


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Founding partners J.C. Butler and Sim Whatley, sold the majority stake to Naspers back in 2013 for $120 million and stepped down from the day to day running of the company to move back to the US. Since then, dubizzle has acquired UAE-based startups Expat Wheels and Wecashanycar as well as Masterkey and Airlist. According to Judge, dubizzle is run independently by the local management team and this latest acquisition will not affect the company's day to day operations "in any way".

In April 2020, Bayut's parent company and the Netherlands-based OLX Group announced the merger of their operations in the UAE, Egypt, Lebanon, Saudi Arabia, Kuwait, Qatar, Bahrain, Pakistan, and Oman, together with the OLX-owned Dubai-based classifieds website, dubizzle.[8][9]

Dubizzle (pronounced doo-biz-zull) stems from an ancient Greek word, dubizelius, meaning: really-awesome-and-easy-to-use-community-portal-for-Dubai-that-will-be-displayed-and-accessed -through-a-futuristic-device-called-a-computer-that-won't-be-invented-for-another-2-3-thousand-years (rough translation). Of course the word is a rather bleak and oversimplified definition of the website dubizzle.com, but we decided that due to the strange and fortunate coincidence that dubizzle kind of sounds a bit like the word Dubai, we'd give it a try. Yet perhaps the most interesting and baffling aspect of this ancient Greek word is that Sim and J.C. made it up.


One of our friends pointed out to us that Dubizzle is actually a conjunction of all of the words that define the website. Although it is impossible that the ancient Greeks could have ever intended such a coincidence, and nor could have Sim and J.C. when they made up the ancient Greek word, our friend had a point. Dubizzle stands for: Dubai, Business, Lifestyle and Entertainment. Of course the two young entrepreneurs took this revelation as a sign and quickly hired their friend for his proven epiphanous insight. Unfortunately, a short five minutes later, the friend, forgetting that he was now an employee, made the grave mistake of calling El Capitan (J.C. Butler) by his first name and making direct eye contact with El Presidente (Sim Whatley). Needless to say he was promptly fired without pension or recommendation and was banned from ever using the website again.

Emerging Markets Property Group (EMPG) and OLX Group, the Dubai-based owners of homegrown technology firms Bayut and dubizzle respectively, have merged their MENA and South Asia operations to form an AED3.6 billion (US$1 billion) Dubai-based unicorn company.

The agreement includes an AED550 million (US$150 million) investment round, led by existing EMPG shareholders and OLX Group. With this merger, OLX has become EMPG's largest single shareholder with 39% of shares. In the UAE, both dubizzle and Bayut will be operated by EMPG.

In addition to dubizzle, the merger brings OLX entities in Egypt, Lebanon, Pakistan and several GCC countries into EMPG's fold as well. The aggregated value of properties sold in the UAE, Egypt, Lebanon and Pakistan is estimated at AED330 billion, providing a commission pool for real estate agencies of over AED7 billion per annum.

The accomplishments of Bayut and dubizzle follow the route of success of other ventures that were launched out of Dubai Internet City, such as Careem, Souq.com, Anghami, and Wrappup, noted Ammar Al Malik, Managing Director of Dubai Internet City. "Even in these exceptional times, Dubai has demonstrated its attractiveness as an international investment destination," Al Malik said. "Our infrastructure and business-friendly environment have created an enabling ecosystem for entrepreneurs to scale up their ventures in a community that is home to everyone from startups to Fortune 500 companies. The success of dubizzle and Bayut shows once again that the UAE's technology sector is growing, thanks to the vision of our leaders to create a knowledge-based, innovation-driven economy."

This partnership will highlight the omnipresence of dubizzle across various consumer groups through the stories of renowned influencers, seamlessly bringing the brand closer to their audience in the UAE. 17dc91bb1f

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