15 Reasons Your Business Needs SEO


15 Reasons Your Business Needs SEO

SEO is a must for brands as it allows them to understand their customers and reach them at the right time.

The need for SEO has reached an all-time high in the past year. Even the oldest businesses realized they needed to speed up the digital shift as consumers moved en masse online.

SEO is the best and most cost-effective way for customers to be understood and reached in crucial moments that matter.

Many businesses and brands know, or think they know, that SEO is essential for their digital properties. The benefits that SEO can bring to their business are immense.

SEO can certainly increase a website's searchability and visibility. But what other real benefits does it provide?

SEO is growing in importance. We will discuss 15 reasons why your business needs SEO?

1. The primary source of website traffic is most often organic search

The organic search component is critical to the website performance of many businesses and an important part of the buyer funnel. It also helps users convert or engage with you.

Marketers know that Google has a much larger share of the search market than other competitors such as Yahoo!, Baidu, Yandex and DuckDuckGo.

This is not to suggest that search engines can't help brands' visibility. Google controls a significant portion of the global search market.

It is, however, a clear leader and its guidelines should be followed.

Brands also have the opportunity to profit from the rest of the market that is not controlled by engines. This is particularly true for niche verticals, where voice, visual, and vertical search engines are essential.

Google is the most visited website worldwide (and in particular in the United States) and it also happens to be the most used email provider worldwide with over 1 billion users.

YouTube is the second most popular search engine. More than 2 billion people visit it at least once per month.

We know that the majority of people who have internet access visit Google at least once per day to find information.

A brand will always benefit from being highly visible and trusted by Google and other search engines. Brands can be successful with quality SEO and a top-quality website. Read more blogs on Goflydigital related digital marketing.

2. SEO builds trust and credibility

An experienced SEO should have a solid foundation to create a beautiful website that provides a user-friendly experience and is easily searchable. This is due to the brand's trustworthiness and digital assets.

There are many factors that go into the establishment of authority for search engines such as Google.

Other than the above factors, authority can also be acquired over time due to aspects such as:

  • Natural links

  • Positive user behavior.

  • Machine-learning signals

  • Optimized content and elements on-page

However, this authority can do more for brands than any other digital optimizations.

It's not possible to establish trust and credibility overnight. This is just like real life. Authority can only be earned and built over time.

To ensure success, it is important to follow Google's EA-T guidelines.

It takes time, effort and commitment to establish a brand that is an authority. Customers can trust brands if they offer a quality product or service.

3. SEO is the best way to understand the voice of the consumer

SEO helps us understand what customers want and require, from understanding macro market shifts to understanding consumers' intent in fine detail.

We can see the intent and behavior of users through SEO data and formats, whether they are spoken or written.

This is how it works:

  • You can search for query data.

  • Analysis of SERPs

  • Analytics data and AI insights

4. A better user experience is also a result of good SEO

Marketers must make user experience their number one priority. Every marketer wants to achieve maximum visibility and organic rankings. Few realize that a great user experience is an important part of getting there.

Google has mastered the art of interpreting a user's positive or negative experience. This has made a positive user experience a key element in a website’s success.

Google's Page Experience update is something all marketers will need to follow. It is part of their ongoing focus on customer experience.

5. Local SEO means more traffic, engagement and conversions

Local search is now a key component of the success of small and medium-sized companies.

15 Reasons Your Business Needs SEOLocal SEO is about optimizing digital properties in a particular area to make it easy for people to find you and bring them closer to making a purchase.

Local optimizations are focused on specific areas, towns, cities and regions to create a viable medium for brand messaging at a local level.

SEO professionals do this by optimizing a brand's website and content, including backlinks and local citations. There are no. of blogs on Digirater to know more about technology and other informative knowledge.

SEO professionals should optimize a brand’s Knowledge Graph panel, Google My Business listing, as well as its social media profiles, in order to promote local engagement.

You should also place a lot of emphasis on user reviews, both on Google and other review sites such as Yelp, Home Advisor, Angie's List, etc., depending on your industry.