Your Why and how to write a guest article? Published by Local SEO Companypage title

Definition: Guest article

The guest blogging consists of writing and publishing articles on a blog other than his own. Thus, you are considered a guest blogger on the blog in question, hence the name "guest article". Local SEO Company wants to convey the knowledge.

This is a technique that can help you improve your website. But when you take a closer look, the guest blogging is a win-win concept when you exploit it properly.

Indeed, for the blog that publishes, the guest blogging is a completely free source of quality content, which will allow you to have a better SEO.

Why offers a guest article? What are the advantages?

A free method accessible to all

One of the reasons why guest blogging is a popular practice that is a method accessible to everyone and free. Indeed, you can write articles that will be published on the most important blogs of your topic, and this, without taking out 1 € of your pockets.

Besides, you do not necessarily need a blog before offering guest articles. You only need:

• Ability to write content of excellent quality;

• Master the process to submit your article.

Basically, you do not need anything else to start your guest articles.

A great way to make yourself known

It's not easy to have a lot of traffic when you just started your blog. For this, you must use several levers. The publication of guest articles is part of it, as it is a great way to promote your project.

Indeed, you will have the opportunity to show your expertise on a blog with more authority and popularity than yours. Which is definitely a great opportunity to start making yourself known.

To develop his authority and credibility effectively

For your blog to grow, the audience you are targeting must know you and consider yourself as a reference on your topic. This is exactly what will allow you to do the guest articles since they will allow you to highlight your expertise directly on blogs that are already popular in your topic.

In addition, some bloggers, especially those with very influential sites, can by causal link, give credibility to your image, by accepting your content. This strengthens your authority with the audience you want.

Get links to your blog

In terms of SEO, backlinks are very important elements in the SERP ranking and guest article writing can lend itself perfectly to that goal. Indeed, you can insert links to your blog in the guest articles you publish. This will allow readers to go directly to your website if they wish.

Gain quality traffic

When your article is interesting enough, some readers are likely to visit your blog to know you and to have other information on the theme you operate. This traffic called "referral" is often considered quality, unlike visitors from advertisements for example.

While the traffic from the ads usually has a lot of visitors who do not know exactly what to expect when landing on your website. They tend to leave your website quickly after just a few clicks.

While the traffic from guest articles is composed of visitors already knowing you through your content and sometimes your author profile on the blog of the host. So they know pretty much what you are offering before going to your blog and they are much more likely to subscribe to your newsletter or use your products or services. For read more Click on Local SEO Company.