I don't think it was a conscious decision of mine to set my ringtone at the 'traditional old fashioned phone ring' available. I went through the usual pattern of listening to all options (about 3 times) and then decided to settle on that particular one. And yes, when on a train, when the tone fires - at least 10 people in close proximity start padding at their pockets or digging around their bags.

A client of mine told me a story just yesterday about one of his fellow Partners whose ringtone is set, at the loudest possible volume, to the wondrous 'Scotland the Brave'. I asked if he was Scottish (tying in with my personal branding theory) and if this was a demonstration of his patriotism - but no, he's not Scottish, but he is a bit of a technophobe and it's like he can't figure out how to a) change the theme and b) lower the volume!




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