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irokotv is a web platform that provides paid-for Nigerian films on-demand. It is one of Africa's first mainstream online movie streaming websites, providing access to over 5,000 Nollywood film titles.[1] irokotv is a part of iROKO Limited, which is one of Africa's entertainment companies.[2][3]
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irokotv was launched on 1 December 2011. Its parent company, iROKO Partners, was founded by Jason Njoku and Bastian Gotter in December 2010,[4] with its headquarters in London, United Kingdom. irokotv is one of the world's legal digital distributors of African movies.[5][6]
Whilst living in London, iroko's co-founder, Jason Njoku, realised how popular African movies had become. Despite a growing worldwide demand, there was no legal option to watch movies from his home country. He therefore decided to take matters into his own hands and negotiate licensing deals with local Nigerian producers.[7]
The irokotv website was launched on 1 December 2011 by iROKO Partners, who are the licensors and distributors of Nollywood movies.[8] Jason Njoku, the company's CEO and Bastian Gotter, now COO, met whilst students together at the University of Manchester together.[9]
Njoku made several attempts to set up his own companies in the immediate years after university, but failed on each attempt.[10] Njoku was inspired to start the company when he found it difficult to obtain Nollywood movies online for his mother, who he was living with at the time.[7] Having researched the Nollywood industry, and noting the lack of infrastructure in place for international distribution of the movies, Njoku flew to Lagos, Nigeria, and purchased the online licenses of Nollywood movies directly from the producers. Having struck a deal with YouTube in Germany, he used the Google-owned platform to stream the licensed Nollywood movies, for free, on his channel, Nollywoodlove.[11]The channel became hugely popular and was profitable in a short period of time[12] and was the focus of a number of press features in international press, including CNBC, CNN and Techcrunch. The success of Nollywoodlove led to a successful investment from US-based hedge fund Tiger Global Management, who led a two-round investment totalling US$8 million,[13] making it one of the investments into a West African Dot-com venture. A further investment round of $2m, led by Swedish-based hedge fund Kinnevik, followed in July 2012.[14][15] The company has, in total, raised $25m of investment, making it one of the funded West African internet companies.[16]
irokotv works with most of Nollywood's top film production houses and purchases the exclusive online licenses to their films, In an attempt to distribute Nollywood films to a global audience. The company's audience is predominantly in the Diaspora, with top five countries including the United States, the United Kingdom, Canada, (Germany) and Italy.[14] Njoku is known as a pioneer in African tech start-ups.[17]
irokotv operates a subscription business model where users can access Nollywood movies via an Android App in Africa, and via an app or online in the West.[18] In June 2015, iROKOtv CEO and co-founder, Jason Njoku announced that the company will be shutting down the website and streaming service in Africa, and shifting to mobile only from July that year.[19]
irokotv's main offering is an internet video streaming platform of selected Nollywood titles (both English and Yoruba films). The platform currently has around 5,000 movies on the platform, which equals approx 10,000 hours of content.[22] The company has also forged partnerships with leading global technology firms, including Nokia, who launched the irokotv App on the Nokia Lumia in January 2013.[23]
Since 2014, the company has also moved into global offline distribution, and supplies a number of airlines with Nollywood content, including British Airways, South African Airways, Emirates, Kenya Airways and United Airlines[24]
irokotv maintains content distribution deals with YouTube, Dailymotion, iTunes, Amazon and Vimeo.[25][26] The company also has content partnership deals with Tigo, Nollywood Movies, The Africa Channel and Nollywood TV. In March 2015, iROKOtv launched a new feature that will enable subscribers download movies for later offline viewing.[27]
In April 2015, iROKO began to move some of its content offline and launched two new TV channels,[28] iROKO Play and iROKO Plus on Africa's StarTimes,[29] to which Jason Njoku commented "We're known primarily for leading OTT content delivery across Africa through irokotv.com, but with digital migration spreading rapidly throughout the continent, now is the right time for us to diversify our distribution model and expand into the Linear TV market."[30]
I love the quote by Marcus Tullius Cicero, because what he said is so true. There are a handful of people that inspire me, and someone else probably inspired all the people who I am inspired by. That someone else is probably partly the reason or THE reason for why the people that inspire me are where they are right now.
When I look back at the Ghanaian and Nigerian movie industry I have realised that a lot of things have changed for the better. I have mentioned in my previous post that I love progress and the major thing I have noticed in the West African movie industry is that a lot of progress has happened. For instance if you look at Hollywood, they have been amazing from day one, however you can state that they have all the resources to be so amazing. But if you look at Nollywood and Ghallywood they have become better and better and better over the years. It shows passion, determination, a strive of wanting to be better than what people think of the them, as well as pushing beyond perfection and towards excellence. I
I get inspired when I see people achieving what they have planned for them self. It motivates me and makes me want to go for the things I have planned for myself.
Some Ghanaian and Nigerian actresses as well as one specific Ghanaian film director, writer, and producer have majorly inspired me during the last couple of years. Therefore I want to dedicate this post to them.
I love working hard to get to my destination. As a little girl my Mother taught me that hard work will always pay off. Nothing in life comes easy and I have gotten to realise that very early on in my life. However by looking up to women like Yvonne Okoro, Shirley Frimpong-Manso, Genevieve Nnaji, and Omotola Jalade Ekeinde, it has become a lot easier working and fighting for my dreams, as I know that one day I too will be where I want to be and that is at the top like these ladies that inspire me.
I loved the movie, it was fun dramatic and at the same time very entertaining. I hope to see many more movies as such. For those who have not yet watched the movie, do watch the trailer. I have posted the link at the end of this post. Copy and paste the link into your web browser and you can start watching. ?
Njoku studied chemistry at the University of Manchester, England, graduating in 2005, but he was always interested in business.
While at university he started a party-promotion enterprise, then a lifestyle magazine named Brash and in 2008 a network of aspirational blogs and websites. All the projects failed. By 2009 he was back in London, living with his mother on that council estate.
The site did well, but Njoku soon realized it would not work from afar: he needed to be in Nigeria. Nigeria was where the movies were made and where he had to be to license them. And so, in September 2010, he picked up and moved to the land his mother had left behind and set up iROKOtv.
In 2011, after an article about his company appeared on a tech blog in the United States, he drew interest from the hedge fund giant Tiger Global Management, which wanted to invest in tech in Africa. (Tiger Global was an early investor in Facebook.) Soon they had raised $8 million, and iROKOtv was on its way. Within six months it had licensed many movies and opened offices in London and New York. Next it moved off YouTube onto its own cloud-based platform.
Those second-floor iROKOtv offices look like a tech company in Tribeca. Some 30 staff members are hard at work on computer monitors, downloading DVDs to hard drives, adding subtitles and fixing sound problems. An entire section is for staff drawing up licensing agreements, sifting through the hundreds of films to work out a fair price, and separating TV rights, Internet rights and in- flight rights. Film producers literally knock on the door of the iROKOtv building to offer their wares for licensing.
As do musicians, as it happens. Njoku has expanded into online music with iROKING, licensing and streaming single songs of upcoming Nigerian artists la iTunes. The company buys the song from the artist upfront and allows it to be downloaded for free online.
iROKOtv is a nice movies app which allows you the chance to watch all the best Ghanaian and Nigerian movies and television shows on your Smartphone. It has an intuitive and user-friendly user interface. When you install the app, you are given two options to enter the app. You can either choose to enter as a new member if you are using the app for the first time or you can enter as an existing member if you already have an iROKOtv account.
If you enter the iROKOtv as a new member, you will be asked to verify your phone number. It is a simple enough process, though. This movies app is going to locate the country from where you are accessing the app and all you need to do is to confirm the country code that it has chosen for you and enter your mobile number. You won't be allowed access to the contents of this app unless you verify your phone number so it is necessary that you don't skip this step. Hit 'Continue' after entering your number and the app will send a code via SMS to your phone. Just enter it in the provided field and you will be granted access to the app. 152ee80cbc
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