Mrs. Fisher's Potato Chips are a regional product but can be ordered for shipping through their website. The plant which covers 10,000 square feet uses 2.5 million pounds of potatoes a year where they are unloaded, washed sliced, fried and salted and packaged into bags for distribution. Mrs. Fisher's still produce the chips in Rockford and fresh chips can be purchased at the potato chip plant. After 80 years in business, Mrs. Fisher's is one of the Midwest's longest enduring chip makers.
Mrs. Fisher's, Inc., also known as Mrs. Fishers Potato Chips, is a regional manufacturer of potato chips founded in Rockford, Illinois. The company was begun in 1932 by Ethel Fisher and today is one of the oldest chip manufacturers in the Midwest and is recognized brand name of potato chips in parts of the Midwestern United States.
According to the Mrs. Fisher's website, it was Eugene Fisher, Ethel (Feldt) Fisher's husband, who had the idea of producing potato chips. Eugene and Ethel cooked chips to earn extra money during The Depression. The logo for Mrs. Fisher's potato chips, invented by Eugene in the first year of business, has changed little over the years. The logo features a 'potato-man' wearing a top hat dancing in a circle with two children. Packaging for Mrs. Fisher's also features bright red and yellow striping along the edges. Originally, the brand carried the name "Mr. and Mrs. Fisher's"; but when Eugene Fisher later deserted his wife and daughter and the business, Ethel Fisher removed his name from the branding.
Currently Mrs. Fisher's produces several types of potato chips: regular, rippled, BBQ, BBQ rippled, French Onion, and dark chips. The dark chips are made from a different potato. Mrs. Fisher's chips, which in total is sold at the rate of about 600,000 pounds per year. The company also produces caramel corn, nuts and other items under separate label.
Ethel and Eugene Fisher began making these potato chips in 1932 from their home. By using the best shortening and chipping potatoes and making a thicker sliced chip Mrs. Fisher developed a loyal following that continues to grow today.
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