Reese knew he needed high-quality manufacturing equipment in order to boost the potential of his Hummelstown, Pennsylvania candy business. In January 1920, he reorganized the R&R Candy Company as the Superior Chocolate and Confectionery Company and proceeded to raise today's[when?] equivalent of $290,000 by issuing stock in the newly formed company. A State charter for the new company was issued on May 14, 1920, with the following company officers:[8]

Before Reese died in 1956, he began construction of a second plant located at 925 Reese Avenue, Hershey, Pennsylvania. Completed on November 30, 1957, this new modern plant contained 100,000 square feet of state-of-the-art manufacturing technology built at a cost equivalent of $6.9 million at a time when the sales of Reese's Peanut Butter Cups were equivalent to $125 million.[15]




When Did Hershey Buy Reese's