Over 55% of people feel more connected to a brand if they use messaging apps. It makes WhatsApp marketing a bulletproof strategy for building long profound relationships with customers. Maintaining such a connection, in turn, helps brands cut expenditures as customer retention is 5-25 times cheaper than acquisition.
Better yet, messaging drives conversions. Namely, messaging after initial contact with a prospect can increase the conversion rate by 112.6%. However, WhatsApp marketing is not the only way to boost your conversions. If you want to learn some more tricks, follow our comprehensive guide on conversion rate optimization.
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WhatsApp marketing drives more conversions, improves sales, allows you to build deep quality relationships with customers, and costs next to nothing in terms of marketing expenditures. Read further to learn how to build a WhatsApp marketing strategy.
A well-made strategy underlies the effectiveness of every marketing channel. It enables you to plan your steps and change paths if something goes wrong. Here are a bunch of tips to help you craft your WhatsApp marketing strategy and get great results.
Start by revising your marketing funnel and finding weak spots. Try to think of business goals you can pursue with your WhatsApp marketing strategy. Pinpoint the KPIs that will help you understand whether you have met these goals.
Here is an example to help you get your head around this scheme: If your business has issues with retaining customers, you can tackle them by sending promotional messages through WhatsApp. In this case, your KPIs might be clicks, engagement, and customer retention rates.
Knowing your target audience underlies all your marketing efforts and defines their success. You can try several approaches to determine your target audience. A classic one is customer profile creation. To explore it, follow our guide on building a buyer persona.
People prefer to communicate with other people, not an impersonal business. Thus, to undertake successful WhatsApp marketing, you need to form your brand persona. A brand persona is a kit of traits, attitudes, and values your brand shares.
Reinforce your messages with multimedia files, such as videos, animations, or pictures. Emoji are also appropriate in WhatsApp marketing. If you want to play around them, choose smiley faces or people rather than business-themed objects.
Most customers use messaging apps to get brand support. 59% of people believe they get responses faster via messengers, 50% find better advice and care in this communication channel. Here is the point where WhatsApp marketing comes in handy.
The online travel platform Klook decided to use WhatsApp for customer satisfaction and to increase retention. Thus, the company built its marketing strategy around updates and notifications about bookings.
31% of these conversations resulted in in-store visits and 61% converted into website traffic. The campaign was so successful that Agent Provocateur decided to make Whatsapp counseling a permanent service for VIP customers.
Some of these examples are simple yet effective, while others are difficult to recreate. However, they illustrate the main rules of successful marketing: listen to your audience and know their needs, provide value, and be creative. Want to learn more WhatsApp hacks? Read further.
In Instagram marketing, stories are one of the most effective tools, and WhatsApp statuses work well too. You can use them to share special offers, product updates, promo codes, and so on. For instance, you may set up a one-day flash sale for WhatsApp users only.
You can add up to 500 items to your WhatsApp product catalog. Your potential customers may browse through it and share links to some products or ask you questions about them. You may also send catalog items to WhatsApp users or share a link to the whole showcase anywhere online. Catalogs are extremely helpful for small businesses or aspiring entrepreneurs with no websites.
WhatsApp marketing is a golden opportunity to reinforce your brand and build deep, long-lasting relationships with customers. To achieve better results, go beyond WhatsApp and master all the channels your customers prefer. Try Facebook and Telegram messages as well, and reinforce your marketing strategy with email and web push notifications campaigns. To get started with these channels, sign up with SendPulse.
Marketing with WhatsApp can modernize your approach to customer care, helping you create stellar experiences that people remember and repeat. Keep reading to learn more about WhatsApp marketing and its role in your social media strategy.
With WhatsApp, your brand can secure a competitive edge that makes a measurable difference on your bottom line. A WhatsApp Business account allows you to set up messaging tools that guarantee quick response times with less effort. When 77% of consumers expect a response in less than 24 hours, speed is what will make your business stand above its rivals.
The company uses the platform to provide instantaneous support with automated greeting messages. When a customer sends a question or request, they get a message thanking them for their business. The message also shares that a live support agent will be with them shortly.
The catalog is a powerful WhatsApp marketing feature that allows customers to browse through your products or services directly within the app. Once a product is in your catalog, you can share its link anywhere for more discoverability.
Marketing with WhatsApp sits at the intersection of marketing and customer care, opening up new ways for brands to connect with fans and prospects alike. If your approach to messaging is more reactive than strategic, now is the time to use WhatsApp Business to step into the new normal.
WhatsApp Business was created specifically with small business owners in mind. It can help you connect with your customers and support them with immediate, personalized customer service.
After you enter your phone number, you will automatically be directed to this page. Fill in the essential details like your business name, add a profile picture and select a category that best describes your business.
Before you move on to advanced features like automated messaging, make sure to add more information about your business. You can manage addresses, hours and websites in the Business Profile category in settings.
Innovative companies have been discovering effective ways of reaching customers on WhatsApp. The messaging app has proven useful for customer service, one-on-one communications, and even unconventional marketing campaigns.
Third, WhatsApp marketing is more powerful than many brands believe. From sending paid notifications to directly messaging leads, marketers can use plenty of strategies and features to boost revenue and increase conversions.
The WhatsApp Business app makes things easier for small brands. It makes business information more readily available to customers and helps with sorting active chats. Plus, it has some auto-reply capabilities and enough response templates to handle a smaller customer base.
Alternatively, you can use a third-party tool for WhatsApp that already has access to the WhatsApp Business API and is a certified WhatsApp Business Solution Provider (BSP). Third-party tools like Brandwatch allow businesses to filter, label, and manage WhatsApp messages alongside messages from other social networks within a single social inbox, for example.
This may sound like a no-brainer, but quick replies are a pillar of successful WhatsApp Customer Service. After all, 42% of people who message brands now expect a response in under an hour. A study even found that the faster businesses responded to customer service requests, the more those customers were willing to pay for their products.
Suppose your business wants to deliver WhatsApp customer service even more efficiently. In that case, third-party tools like ours let you view all incoming messages in one inbox, assign them to different employees, label them, sort them by read/unread, and more.
Plus, the limitations of WhatsApp marketing will force you to be more innovative with your strategy and try new techniques for engaging users. Here are some of the best ways to face the challenge of launching a WhatsApp marketing campaign.
Another is to use your Status more promotionally. For instance, try posting images or videos highlighting flash sales or temporary discounts on your website. Since the content will disappear after 24 hours, this is a great way to create a sense of FOMO and get people excited about your products.
All in all, brands should expect a lot of new options for customer service and marketing on WhatsApp in the next couple of years. Facebook clearly wants to monetize the platform and incorporate it as smoothly as possible into its product ecosystem.
WhatsApp marketing is permissible worldwide when using an authentic platform like AiSensy based on WhatsApp Business API. However, it is essential to adhere to best practices and obtain proper recipient consent before sending marketing messages on WhatsApp.
WhatsApp is a highly effective Marketing tool for engaging your target audience. With high user engagement, personalised communication, and multimedia-rich content, businesses can build strong relationships. Implement a well-defined strategy and deliver valuable content for successful WhatsApp marketing campaigns.
Engaging in WhatsApp marketing without the risk of getting blocked is possible by leveraging WhatsApp Business or WhatsApp Business API for bulk messaging. Choose reputable platforms like AiSensy to ensure a smooth experience. It's crucial to maintain ethical practices, avoiding spamming and offering recipients a convenient opt-out option.
One of the most important strategies for WhatsApp marketing is to focus on building and nurturing personal relationships with your audience. This can be achieved by providing valuable content, being responsive to messages, Introducing Loyalty Programs for Customers and engaging in meaningful conversations to create a sense of trust and loyalty. 006ab0faaa