The Philip Yeo Initiative (PYI) brand represents who we are, what we do, and what people think of us. In preparation for its 10th anniversary, this revamped brand guide not only reinforces PYI’s identity as the birthplace of Singapore’s future leaders, but futureproofs the brand for the coming years. This will serve as a vital tool for anyone needing to communicate the brand, either internally or externally, in order to successfully deliver a consistent experience to all stakeholders.

This rebranding project was shortlisted as a Medal Finalist for Digital Redesign at the Society of Publication Designers 59 Awards.