Could poster of a girl in a wet t-shirt make Jamaica an appealing tourist destination? Well it was worth a try. In 1972, Sintra Bronte waded into the water of a Jamaican beach wearing a red shirt, and the "Jamaica Girl" was born.

A decade after Jamaica opened up as a tourist destination the "Jamaica" poster became a major part of their campaign and it makes perfect sense. This shot of a gorgeous woman wearing a tight, wet t-shirt shows the dream of an island getaway. Featuring Trinidadian model Sintra Bronte -- yes, the famous "Jamaica Girl" is from Trinidad, not Jamaica -- this poster became a mainstay of groovy era tourism.




Wet T Shirt Models