Business Insider recently taste-tested basic cheeseburgers across fast‑food chains. Wendy’s cheeseburger priced at approximately $3.74 was found to offer better ingredient quality and structure than its competitors, though Burger King delivered the most flavor value at a lower price point.Wendy’s is rolling out dynamic pricing in 2025, meaning burger prices (including items like the Baconator) may fluctuate based on demand and time of day. Price increases of up to $1 during peak hours are possible, though discounts could appear during slower periods.