I am a scholar working in the area of entrepreneurship and innovation

Welcome! I'm Wei Yu, an Assistant Professor at the National University of Singapore. My research explores the psychological and behavioral foundations of entrepreneurship and innovation, at the intersection of behavioral science, innovation studies, and data-intensive methodologies.

My research specifically examines the role of adversity in shaping entrepreneurial decision-making, motivation, actions, and innovation outcomes.

Beyond research and teaching, I enjoy good movies (like 'Fight Club'), literature ('Kafka on the Shore'), and a diverse range of music from rock to classical.